How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, ...
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A look at how stores plan and operate, focussing on Waterstone's and Clarks.The Open University による
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Looking at the increase and benefits of online shopping and barcode technology.The Open University による
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The importance of marketing and communication.The Open University による
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This video looks at how agencies help companies to raise awareness of their brand and promotions.The Open University による
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An online entrepreneur challenges the existing state of high street retail.The Open University による
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How should a retailer go about building their brand, and what is meant by 'a brand'?The Open University による
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Several small businesses explain how they have used public relations to help their businesses grow and make an impact.The Open University による
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Using frozen peas as an example, this video takes us through the complete supply chain process.The Open University による
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A look at how UK fashion companies trade overseas.The Open University による
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Several independent retailers explain why they are a preferred alternative to the high street.The Open University による
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Experts discuss the internet tools available to retailers.The Open University による
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How technology has changed and drives retail and consumerism, and the use of statistics and date.The Open University による
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Businesses reflect on what the future hold for them and where they might be.The Open University による
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