Created by Vuja Dé Digital, Contrary to Popular Opinion brings you provocative topics and novel perspectives around leadership, business, and marketing. The podcast delves into the latest industry topics featuring insights from marketing experts and industry leaders, along with Vuja Dé Digital’s co-founders. Subscribe and tune in weekly to stay in the know about everything important across business, advertising, and performance marketing!
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This podcast is just stating the obvious about overrated things and just stuff in general. Stay woke
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Sean Gerber discusses breaks down the latest news and trends in pop culture. Movies, streaming, and television are all fair game as well as topics impacting fandom across Marvel, DC, Star Wars, and more!
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The Spiritual Mermaid 🧜🏽♀️ I’m never on the side of the majority. I speak on the situations that other people are scared to speak on. Tune in. Listen. Subscribe.
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Are you ready to dive into the world of marketing and technology like never before? Join Trevor Robinson and Ira Sharp on their thrilling podcast, "Cold Takes Popular Opinions," as they explore the hottest trends in technology and AI and their impact on modern marketing. With their unique and refreshing takes on these topics, Trevor and Ira leave no stone unturned in their quest to provide you with the latest insights and ideas for your business. They also interview some of the leading exper ...
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Insights Into the Evolving CMO Role with Juhi Pikale
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Juhi Pikale, a seasoned marketing expert, dives into the intricacies of performance marketing and agency relationships. With a background in managing nearly a billion dollars across high-profile brands like Fabletics, Juhi shares her profound insights on optimizing marketing budgets, the significance of agency selection, and the evolving dynamics b…
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The Dynamics of Cultural Relevancy in Marketing
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In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding. How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise? Enjoy the discussion as they explore the risks and rewards of being seen as cultura…
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In this episode, Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital; dive deep into the complexities of agency compensation models. They discuss hidden costs and practices that are sometimes used without the marketer's awareness, within the media buying industry. They discuss the importance of fair compensation, transparency, and how to …
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In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies. Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the …
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The 3-Second Challenge: Winning Hearts and Minds in Advertising
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In this episode, Todd and Kelly dive into the intricate steps involved in capturing consumer attention with strategic media planning and buying. They explore the nuanced differences between being a partner versus a service provider. They emphasize the importance of critical thinking and strategic planning to capture consumer attention. They discuss…
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In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained budgets. Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectat…
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The Reality of Brand Building: Strategies for Sustainable Growth
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In this episode, Kelly and Todd discuss the balance between short-term sales and long-term brand building. They address the challenges many businesses face in prioritizing immediate revenue over establishing a strong, lasting brand presence. Kelly and Todd talk about the pitfalls of relying solely on quick sales tactics and the importance of develo…
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Truth in Advertising: Auditing Your Agency’s Work
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Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns. They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the …
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Kelly and Todd explore the significant shift in digital advertising as third-party cookie tracking faces extinction. They discuss how this change impacts data privacy and the strategies brands need to adopt to stay ahead. The conversation goes into the misconceptions about the end of cookies and how more sophisticated tracking methods are emerging.…
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Kelly Maguire and Todd Juneau share their journey co-founding Vuja Dé Digital, and celebrate their recent recognition on the Inc. Best Workplaces list for 2024. Kelly and Todd talk about the importance of trust within a company, how it shapes relationships among employees, and impacts overall management practices. They reflect on their 15-year part…
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In this week's episode, Todd and Kelly have a debate about the actual impact of AI tools on digital marketing and agency efficiency. They challenge the belief that AI can streamline processes and reduce costs, telling us about a more complex reality. While AI can improve data analysis and creative options, it often increases workload and demands ad…
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When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren
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Traci Warren, Head of Direct to Consumer at Oobli, discusses the company's approach to introducing sweet proteins in consumer food products, aiming to significantly alter consumer diets. Traci shares insights from her extensive background in marketing at leading tech, retail and fashion companies and how these experiences have shaped her strategies…
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Getting Personal(ads): Balancing Data Privacy and User Experience in Advertising
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Todd and Kelly explore the world of digital advertising, discussing the delicate balance between personalization and privacy. They address the complex dynamics of how ads shape our online experiences, arguing that well-crafted personalized ads can greatly enhance our digital lives rather than intrude on them. As they dissect the evolving landscape …
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Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
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Liz Allen, a seasoned marketing expert with a remarkable background in transforming major brands, shares her comprehensive approach to fostering successful client-agency relationships. Liz highlights the significance of trust, transparency, and mutual respect, as she discusses the intricacies of selecting the right agency, the importance of shared …
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Challenging the Status Quo: Vuja Dé Digital's Vision
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In this inaugural episode of "Contrary to Popular Opinion," co-founders Todd Juneau and Kelly Maguire of Vuja Dé Digital embark on a mission to challenge conventional digital marketing wisdom. Through a rich discussion, they dissect the evolution of programmatic technology, its impact on media buying, and the pivotal role of AI in shaping the indus…
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Welcome to Contrary to Popular Opinion, where every episode is a deep dive into leadership, business, and marketing. Join co-founders Todd Juneau and Kelly Maguire of Vuja De Digital as they explore provocative topics with fresh insights. Listen in as they discuss everything from the importance of strong relationships in marketing to the real value…
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Ep 7 - Platform Exploration: Making the Most of Social Media Trends
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Join us on this episode as we navigate through the intricate world of social media platforms, emphasizing the reward potential of early adoption. Uncover how being proactive and engaging strategically on these platforms can herald better outcomes. Learn why emotional attachments towards platforms can be detrimental and why attention pivoting is vit…
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Ep 6 - LinkedIn's Identity Crisis: Navigating Uncertainty and Shaping its Future
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Join Trevor and Ira on this episode of Cold Takes Popular Opinions as they unravel the secrets to thriving in the ever-changing world of LinkedIn. Discover the crucial elements necessary for driving traffic and visibility, while avoiding the common mistake of blindly replicating successful content strategies. Gain valuable insights on understanding…
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Ep 5 - Candid Convos: Tourette Syndrome - Struggling with Stigma, Seeking Support
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On this enlightening episode of Cold Takes Popular Opinions, Trevor and Ira have a candidate and open conversation as they explore the challenges and triumphs faced by children with Tourette Syndrome. Gain invaluable insights into understanding the symptoms and unique difficulties associated with Tourette Syndrome. They share and explore practical …
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On this episode of Cold Takes Popular Opinions, the hosts discuss the common obstacles that prevent people from starting to create content and how to overcome them. They explore the changing landscape of LinkedIn's newsfeed and the importance of standing out. The speakers delve into why overproduction can hinder a podcast's success and the need for…
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Ep 3 - AI vs Authenticity: The Battle for Quality Online Content
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On this episode of Cold Takes Popular Opinions, Trevor and Ira discuss the rise of AI-generated content on LinkedIn and the potential negative effects it could have on the platform's quality. They also talk about the pros and cons of using bots for customer service, as well as how small businesses can benefit from using data tools for optimization.…
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Ep 2 - The Potential of AI Language Models: A Discussion with Jamison Rotz, Founder of Nearly Human AI
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In this episode, Trevor Robinson and Ira Sharp sit down with Jamison Rotz, the founder of Nearly Human AI, to discuss the current state of natural language processing and the potential of AI in daily life. Jamison talks about the value of AI language models in ideation and content creation but also touches on concerns about the authenticity of the …
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Ep 1 - The Common Sense of Prompt Engineering and The Future of AI
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In this episode, listeners will gain a deeper understanding of prompt engineering and its significance in the AI industry. Through an engaging conversation between two AI experts, the topic of AI-enhanced content creation will be explored. Listeners can expect to learn how the utilization of the correct prompts and context can improve the quality o…
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This is my comeback episode! I talked about how to talk to yourself nice when you are enduring your storm. Your words are your reality.
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Do you have your own Moments of Truth? If so what kind do you have? Are they effective? Tune in and listen to a few of moments of truth and see if you can relate.
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Episode 21: Everybody Not Built Like You and That’s Okay
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I discussed how to stay solid as a person no matter how people do you or how they may make you feel. Some people are just as solid as you and some are not.
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Episode 20: Date Who You Want To Date But Don’t Bash Us
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We spoke on interracial dating and how black men bash black women when they decide to date outside of their race.
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We discussed how to normalize letting go of relationships and friendships with no beef, no commotion, no chaos. Move on in PEACE!
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Tonight we spoke on what a man from the hood is (from a female perspective), why most females prefer a man from the hood over a man with a 9 to 5 and the pros and cons of dating men from the hood.
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Episode 17: Men Giving Women Relationship Advice
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Tonight the men will be talking their shit and giving some of us women the hard truth
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Speaking on women approaching men, rejection, women being too hard up for men, and of course Ms. Independent!
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Speaking on the everyday life of motherhood. All of the struggles, happy moments, and most importantly BALANCE. Listen, Favorite, and Subscribe.
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Speaking on friendship, relationship, and self standards
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Speaking what it mean to heal, how to let go, and get back to you
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Do Celebrities Get Away With Crime More Than Non Celebrities?
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Speaking on Celebrities going to jail, should schools have childcare, and more
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Speaking on how relationships, friendships, life, and success is viewed on social media vs. real life
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Speaking on double standards, relationships, and just being a Man
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Speaking on how you can lose yourself and get you back comfortably
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Speaking on the R. Kelly scandal.
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Double Standards, being over sexualized, generational habits
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Speaking on what it really mean to be a friend and how friendships today are viewed
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Speaking on being single, friendships, social media and more
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Speaking on the different issues that single fathers face on a daily
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“Babygirl What You Bringing To The Table?”
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Speaking on relationships and the different issues that single and non single people go thru.
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Raising awareness on depression, anxiety, and other mental health issues that are overlooked in the black community and society today
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Speaking on the different things the members of the LGBT Community face.
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Music!
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Rogue One Trailer Reaction and Batman v Superman Fallout
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Sean Gerber and Mark Hughes give their take on the new trailer for Rogue One: A Star Wars Story. Then, their attention shifts back to Batman v Superman: Dawn of Justice, answering your questions about the film, its box office performance, and what comes next for Justice League and the DC Extended Universe.…
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