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This is the show where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
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Hey, what's up, everybody? It's Dave Rosendahl. Welcome back to another episode. Today we are in part two of a three-part series on Facebook. What I want to do is I want to help you understand how Facebook works and the reason why this is important as an Opti channel practitioner. If you're a commercial printer or agency trying to weave Facebook wi…
 
In this week's Pixels & Ink Podcast: Brendan, Chris, Dayna, and Jordan get together after a two-week absence (we were really busy with TIFF and playing video games). To kick off the podcast, the gang talks about the tragic passing of Canadian comedy legend: Norm Macdonald—our introduction to him and his dead-pan style, and the legacy he leaves behi…
 
Want to land high-profile speaking engagements, podcast or video interviews to boost your visibility and credibility in your industry? I don't blame you - it can change the game for your business. If you want to learn how I've been able to speak at the top marketing industry conferences, and on the top podcasts and channels, this video will walk yo…
 
Hey, what's up, everybody? It's Dave, Rosendahl. Welcome back to another episode. Today we are in part one of a three-part series about Facebook. What I want to do is I want to help you understand how Facebook works and the reason why this is important as an OptiChannel practitioner.If you're a commercial printer or agency trying to weave Facebook …
 
Small businesses face many challenges with setting up their sales and marketing systems in a way that is easy to implement, easy to operate and easy to scale. In this live training, I'll walk you through the proven system you can utilize to replace 90%+ of the tools you're using to save time, money, and stress while increasing results. Get a 2 week…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan slowly lose their minds as they endure a week-long heat wave, but that wont stop them from delivering a quality podcast. To start, the gang talks about Gamescom 2021—a thing they watched, but didn't quite seem to register. Jordan talks a little Midnight Suns and has mixed thought…
 
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies.Listen to this informative interview as we probe Mary Ann’s views on:The unusual trends she’s noticed in the print market over th…
 
If you're a business owner who has wanted to speak up about tough issues or causes you care about but haven't, worried it will hurt your business - this is for YOU! I'll walk you through the step by step strategy you can use to confidently share your values or beliefs as a business owner and leverage polarity in a way that will actually grow your b…
 
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindF…
 
In this week's Pixels & Ink podcast: Brendan, Chris, Dayna, and Jordan sit down to talk about the August 18th Pokémon Presents—Jordan and Chris talk a little bit about Pokémon Brilliant Diamond and Shining Pearl, it looks pretty good. After an extended gameplay trailer for Pokémon Legends Arceus, Jordan still isn't convinced. Afterwards, the gang t…
 
Small businesses should be using blogging, SEO and content marketing to drive website traffic, generate leads and convert customers. Danielle Gagnon is a small business content marketer, and in this episode of Marketing Ink Podcast, we discuss the best strategies for new content creators to start leveraging these powerful mediums! If you want to le…
 
If you're struggling to create content for your local business or agency, it's likely because you don't know WHAT to talk about! In this episode, I'm going to walk you through my content topic creation process so that you can pull a list of content topics together in an hour or less, that you can use throughout the entire year to make creating that…
 
On this week's Pixels & Ink Podcast: Brendan sits down with Jordan and Dayna to talk about the recent firings at Activision Blizzard, specifically that of Daniel Klien—lead game developer of Apex Legends, who was let go after some derogatory posts from 2007 resurfaced. Afterwards, they go on to talk about the reveal of Idris Elba as Knuckles in the…
 
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies!Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales.This month’s meeting was no different. From how to create shoulder season leads with an i…
 
Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions.Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces.But how, exactly?That’s what we’re going to cover in this LIVE interview. Register now so you can learn:• The unu…
 
In this week's Pixels and Ink Podcast, we have a full house ready to talk all about the games and film industry with Chris Alex, Brendan and Dayna. With more issues now facing Activision Blizzard, problems with contracts at Disney and overall issues with Apple and Niantic, it is a full week of problems. But There is a lot to talk about when it come…
 
On this week's Pixels & Ink podcast: Brendan sits down with Chris, Dayna, and Bryan sit down to discuss the ongoing Activision/Blizzard situation—the company's less than stellar response to the accusations and the developers staging a walkout in protest of the company's (alleged) past behaviour. Afterwards, the podcast crew talk a bit out CGM's Bra…
 
Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you.If capturing the attention of younger consumers is important to you, don’t m…
 
Content marketing can be incredibly lucrative, but only when used in the right way, with the right plan, done in the most efficient way. In this episode, we'll be going through the core concepts you need to know about content marketing to jumpstart, or remodel, your content marketing plan, in a way that will make you more cash! ________________ If …
 
On this week's Pixels & Ink Podcast: It's a full cast as Brendan sits down with Alex, Chris, Dayna and Jordan to discuss the newly announced Steam Deck—Valve's first foray into the handheld market. How does it stack up against the reigning champion: The Nintendo Switch, and will it assume dominance. They also talk about Elgato's unfortunately named…
 
Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing. If y…
 
They say the fortune is in the follow up, and "they" are exactly right. If you're not automating your follow up campaigns, you're leaving money on the table. In this episode, I'll break down why it's so important, the dos and don'ts and the most important campaigns to implement in your business today! Get 2 Weeks FREE Of Highlevel CRM and 3 of my S…
 
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer?Join me in this panel discussion with Joe Mano…
 
On this week's Pixels & Ink Podcast: Editor-in-Chief, Brendan Frye sits down with Chris, Dayna, and Jordan to talk about Sony's July State of Play—the somewhat lackluster showing of games like Sifu, Lost Judgement, Deathloop, and Death Stranding: Director's Cut. The podcast gang talks a bit about their thoughts on each game, and questions when Sony…
 
When it comes to running social media advertising, what you do before you set up those ads is sometimes more important than the ads themselves. But the problem is that most business owners don't know the steps they need to take. They don't know the things they need to have in place, or ultimately they don't spend the time to do it, resulting in fai…
 
Your facebook pixel and standard events are the most important aspects of running successful Facebook and Instagram ad campaigns. Is your facebook pixel installed properly? Learn how to create, install, test, and add standard events to your facebook pixel in this step-by-step tutorial. The facebook pixel is what is responsible for not only tracking…
 
If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their…
 
In this week's Pixels & Ink Podcast: Brenda, Chris, and Dayna sit down to discuss the Kojima conspiracy—it's been long speculated that the upcoming horror game Abandoned by Blue Box Game Studios, was actually a new Silent Hill game with some theories speculating that the company was yet another fake perpetrated by Kojima himself.…
 
Miguel Jara is a Music School Owner in Equador who grew his business from 200 students to over 700 students through changing a longstanding industry business model. We discuss his journey to agency owner for other music schools and how coaching, an investment mindset and paid advertising is helping him scale his business faster than he ever thought…
 
Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive se…
 
With E3 2021 now done for the year, the crew at CGMagazine took some time to dive into all the latest and greatest announcements to see what made this year so exciting. While not everything hit its mark, there was a solid set of games from a range of publishers, from the exciting Metroid Dread, to the range of new products from Razer. This was a un…
 
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until …
 
If you need to know what "works" on LinkedIn right now, pay attention to these data:Over the last 5 months, my posts received:1,272,191 total views3.03% total engagement,55 average comments p/postThe market value of this free organic reach is: $67,629.67In this episode, you’ll learn what's working in terms of views, engagement, comments — and some …
 
In this week's Pixels & Ink Podcast: Brendan takes over hosting duties as P&I tries out a new format—a more singularly focused, discussion-based Pixels & Ink. For this episode, Brendan, Jordan, and Chris crew talk a bit about Geoff Keighley's Summer Games Fest and some of the games that were revealed. The gang is particularly interested in Eldin Ri…
 
Social Media Advertising is NOT an easy button or get rich quick scheme. It takes YOU putting in the work on your end to make sure you can actually bring in the sales you're hoping for. Implement these 20 tips for more sales from your facebook ads, instagram ads or any social media advertising. ________________ If you want to schedule a call to see…
 
In this week's Pixels & Ink Podcast: Jordan, Chris, and Dayna sit down to talk about Nintendo's upcoming gaming museum—a converted Nintendo manufacturing plant that will act as a monument to their long and storied history within the game industry. The podcast gang talk a bit about Nintendo's branching out from the digital space into the physical, i…
 
How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)MindFire (David Rosendahl) による
 
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like:Direct MailPersonalized URLs (“PURLs”)EmailSMSRingless VoicemailSocial MediaPersonalized Landing Pages / MicrositesThen watch this session now.After a decade of work with thousands of printers, agencies, and marketing services companies worldwid…
 
Go Highlevel CRM is my favorite all-in-one platform, and they're coming out with the most incredible updates that you MUST know about! I'm joined by HighLevel founder, Shaun Clark, and he gives us an exclusive personal walkthrough of the new features and why they should matter to you! Learn how you can overcome iOs 14 impacts with their new trackin…
 
On this week's Pixels & Ink Podcast: Jordan and Chris sit down to talk about the newest rumour of the upgraded Nintendo Switch—this time a Bloomberg report suggests the upgraded console could be announced prior to E3 2021. Jordan and Chris talk about what they want from the upgraded console, both in hardware and games; this inevitably spins off int…
 
Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.MindFire (David Rosendahl) による
 
Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel.Even more intriguing is that it happened during the height of the pandemic.We cover the process she and her team used to grow, despite spending LESS on advertising and without buying …
 
On the show today were:Rachel Davies, Creative Director @ Susan G. KomenMary Ann Geers, Senior Vice President of Corporate Strategy @ GPAJoseph Manos, Executive Vice President @ MindFireDuring the interview, I dug into Rachel’s:30% increase in revenue (by combining direct mail & digital in *this* way)“HOOK” method that drives meaningful engagement …
 
In this week's Pixels & Ink Podcast: Jordan is reunited with Chris as they sit down to discuss the tragic passing of acclaimed author and artist of the renowned Berserk manga series: Kentaro Miura. Jordan and Chris talk about Berserk's legacy, how much it influenced in popular media—particularly in games—and spin off into some tangents about differ…
 
iOs 14 has caused panic and disruption to anyone running Facebook & Instagram ads - but fear not! I've got a quick training on a simplified ad and targeting strategy that you can use to get quick, trackable results today! To get access to my 72-hour flash sale on Local Marketing Mastery and Local Agency Accelerator, click the link below! 72 Hour Fl…
 
Is Direct Mail dead? Think again. This live panel discussion is for any:– Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients– Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direc…
 
Join me and Kushal Dutta, EVP of Product, as we cover several important updates, including new features like:Easy and powerful form-field branching (allows you to ask questions contextualized by the respondent’s previous answers)The new “Event Reminder Blueprint,” which helps you offer a valuable service to your clients (or even use yourself)A snea…
 
In this week's Pixels & Ink Podcast: It's a solo-cast as Jordan talks about the ridiculous situation that unfolded in Wisconsin involving a group assault, and a pulled firearm over some Pokémon cards—which subsequently caused Target to suspend the sale of most trading cards in store. Jordan wonders about the nature of fandoms, and the rapid toxicit…
 
I've always been surprised at how many local business owners or marketers don't truly understand one very important aspect of marketing: the offer. The right, well thought out offer is the difference between marketing success and failure. Get it right, you'll win big. Get it wrong, you'll blame the ad platform! hahah Learn my I.N.S.A.N.E. offer sys…
 
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts).However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair?The case is changing the entire sales tax land…
 
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