最高の Pilates Business ポッドキャスト (2024)

1
Transforming Fitness: Anne Simonsen's Journey to Building a Vibrant Pilates Community 37:27

5d ago37:27

37:27

In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovat…

1
Bright Ideas for Client Conversion 27:32

10d ago27:32

27:32

Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers. Together with Tara Smith and Claire Gunther,…

1
The Secret to Client Retention? 👉 Customer Journey Mapping 26:43

12d ago26:43

26:43

In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success. Seran breaks down the five key stages - awareness, c…

1
The Power of Personalized Marketing 25:40

19d ago25:40

25:40

In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios. Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insi…

1
Private Prospects into Semi Clients – Strategies 23:02

25d ago23:02

23:02

In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors w…

1
Attract A-List Clients: The Boutique Fitness Branding Blueprint 20:25

26d ago20:25

20:25

In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates w…

1
Success From The Ground Up with Feet-ness Founder, Ilaria Cavagna! 39:01

1M ago39:01

39:01

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from …

1
Converting Prospects to Clients 28:36

1M ago28:36

28:36

In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning…

1
Leverage Your Brand To Accelerate Business Growth 22:04

1M ago22:04

22:04

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. Seran emphasizes the importance of au…

1
Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley 39:51

2M ago39:51

39:51

In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the fa…

1
The Nitty-Gritty of Replication 20:07

2M ago20:07

20:07

In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-g…

1
10 Biggest Marketing Mistakes Studio Owners Make 28:22

2M ago28:22

28:22

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're st…

1
Discover How Annie Rodriguez Thrives as a Studio Owner and Mom 32:05

2M ago32:05

32:05

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of bal…

1
Process by Design 22:38

2M ago22:38

22:38

In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of th…

1
Scale Your Fitness Studio: 3 Growth Hacks Nobody Tells You 20:44

2M ago20:44

20:44

Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerf…

1
Win - Win - Win - Free for All 18:28

2M ago18:28

18:28

In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager…

1
Hustle to Flow: Building a Profitable Boutique Fitness Studio 23:39

2M ago23:39

23:39

Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time. This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other. Here's what you'll learn: Master Your Time: Di…

1
Why Clients Would Not Give a 5-star Google Review? 9:07

3M ago9:07

9:07

In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can’s other owner and Lead Instructor Claire Gunthe…

1
Leadership: How to Empower Your Team 27:08

3M ago27:08

27:08

Feeling like you're the only one carrying the weight of your studio's success? In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership. Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment. Discover key steps to effective leadership, from fos…

1
How Do Clients Benefit from 5-Star Google Reviews? 13:08

3M ago13:08

13:08

In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team. Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explo…

1
Let's Talk Taxes with Sugey Piedra 36:48

3M ago36:48

36:48

In this episode of the Pilates Business Podcast, host Seran Glanfield welcomes Sugey Piedra for an insightful discussion about all things taxes and financial planning for your Pilates studio. Together, they explore practical and strategic ways to navigate tax season, make smart financial decisions, and set up your fitness studio business for succes…

1
Duplicating Your 5-Star Google Reviews Process With Your Clinical Pilates Studio Team 16:18

3M ago16:18

16:18

In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment…

1
Marketing Magic: 3 Hacks for Boutique Fitness Studios 22:59

3M ago22:59

22:59

Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio. You'll learn: The importance of understand…

1
On Track for 100 x 5-Star Google Reviews in 90 Days 17:45

3M ago17:45

17:45

In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the impo…

1
Thinking Big with Andrea Liebross 35:19

3M ago35:19

35:19

In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business. They delve into the importance of having the right systems in place and cultivating the correct mindset …

1
The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!) 22:26

4M ago22:26

22:26

Feeling overwhelmed by your never-ending to-do list? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time. Learn how to identify your priorities, schedule your blocks, and ove…

1
The Art of Google Reviews with CRM 20:10

4M ago20:10

20:10

This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days. The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and tec…

1
A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio 37:22

4M ago37:22

37:22

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with experienced and passionate Pilates teacher, Jen Ruggiero. Jen shares her journey from dancer to Pilates teacher and the business owner of 'The Pilates Movement NYC'. The episode delves into Jen's unique approach to teaching Pilates, how she mentors her team, and he…

1
Visibility Tips: Get Found Online & In Your Town 21:36

4M ago21:36

21:36

Feeling invisible? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your …

1
Protect Your Studio with the Right Insurance with Miriam from Alternative Balance 38:54

4M ago38:54

38:54

This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage, discusses general vs. professional policies, and clarifies coverage for independent co…

1
Our 600% Increase in 5-Star Google Reviews! 23:24

4M ago23:24

23:24

This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews. The approach involves using targeted email and SMS campaigns, lever…

1
A Deep Dive into Studio Profitability 27:40

5M ago27:40

27:40

Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. Learn how to optimize your pricing, leverage technology, upsell strategically, an…

1
Mastering Google Reviews: Superhero Secrets for Pilates Business Success 28:43

5M ago28:43

28:43

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case stud…

1
Stop the Revenue Rollercoaster! 18:24

5M ago18:24

18:24

Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those n…

1
The Art of Retaining Clients in a Competitive Market 20:28

5M ago20:28

20:28

Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market sa…

1
Supercharge Your Pilates Studio: The Epic Quest for Five-Star Google Reviews 27:22

5M ago27:22

27:22

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google. The competition in the Pilates industry is highlighted, underscoring the importa…

1
What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops 34:05

5M ago34:05

34:05

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds li…

1
Innovative Programming: Keeping Your Classes Fresh 24:33

6M ago24:33

24:33

Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming. Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them suc…

1
Unleashing CRM Superpowers for Clinical Pilates Small Businesses [CRM Series] 19:06

6M ago19:06

19:06

Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses. The discussion unravels the true definition of a CRM, showing o…

1
Beyond The Method With Frame Fitness Founder Melissa Bentivoglio 29:48

6M ago29:48

29:48

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer. Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor. She discusses her passion for making Pilates …

1
From Zero to Hero: Transform Your Pilates Studio with CRM [CRM Series] 25:07

6M ago25:07

25:07

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign. As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with in…

1
Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios 19:49

6M ago19:49

19:49

In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance. From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundpr…

1
Where to Step in the SEO Minefield: Getting Your KPI’s Right [SEO Minefield Series] 24:22

6M ago24:22

24:22

In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can. They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output resul…

1
Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith 30:25

6M ago30:25

30:25

In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness. This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into…

1
How To Stay Relevant (& profitable) in a Highly Competitive Market 27:58

6M ago27:58

27:58

What does 2024 have in store? We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focus In this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract th…

1
Survey the SEO Minefield: How to Get Through Safely [SEO Minefield Series] 17:40

7M ago17:40

17:40

In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can. They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your…

1
The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker 34:46

7M ago34:46

34:46

In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast. They delve into the world of running a studio business and the journey of growing it while wearing multiple hats. Billy shares his insights on creating a brand, simplifying operations, and the imp…

1
Pilates Instructor Training: Online Or On-Site? [Clinical Pilates Instructor Series] 11:25

7M ago11:25

11:25

In this episode of the Pilates Business Podcast, your host David Gunther discusses the specifics of the clinical Pilates studio Pilates Can, and how they can help people with mobility, strength, flexibility issues or multiple conditions, thanks to their highly trained clinical Pilates instructors, and approach of personalised sessions. David unders…

1
Scaling with Integrity: How to Expand Without Losing Your Core Values 15:28

7M ago15:28

15:28

In this insightful episode of "The Pilates Business Podcast," host Seran Glanfield addresses a crucial challenge for studio owners: scaling your business without losing its unique essence. Seran dives into the importance of core values as the bedrock of your brand and how they can guide your growth strategy. This episode is perfect for fitness stud…

1
Exploding Interest Rates and Highly Experienced Staff: Challenges and Strategies in a Clinical Pilates Business 9:50

7M ago9:50

9:50

The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023. Our host, David Gunther, shares the experiences of himself and his wife (last week’s guest, Claire Gunther) managing finances during tough econom…

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