最高の Pharma Marketing ポッドキャスト (2024)

1
Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond 42:46

1d ago42:46

42:46

Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insigh…

1
S08 E09: World AMR Awareness Week with Orcason Medical’s Elias Revonta 24:23

5d ago24:23

24:23

In this episode of the EMJ GOLD podcast, Jade and Isabel explore one of the most urgent global health issues: antimicrobial resistance (AMR). As part of World AMR Awareness Week, they are highlighting this year’s theme ‘Educate. Advocate. Act now’. Joining the conversation is Elias Revonta, Founder and CEO, Orcason Medical, who shares his vision fo…

1
Leading the Charge: Patient-Centric Healthcare with Data Gen and AI in Pharma 55:16

9d ago55:16

55:16

In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover h…

1
S08 E08: Alfasigma’s Patrick Oliver on the company’s new chapter in the UK 20:31

11d ago20:31

20:31

In this episode, Isabel welcomes Patrick Oliver, General Manager for the UK and Ireland at Alfasigma, to explore the company’s exciting entry into the UK market and the evolving landscape of healthcare in the country. In the conversation, Patrick brings his wealth of industry experience to share his vision for Alfasigma’s future, the potential he s…

1
S08 E07: What should marketing and medical affairs invest in for Q4? 9:17

19d ago9:17

9:17

As 2024 draws to a close, what should pharma teams be focusing their budgets on for the final quarter of the year? Join Jade and Isabel as they explore the critical trends that have shaped the industry in 2024. As teams finalise their budgets and plan for the final quarter and year ahead, this conversation brings insights into how strategies like p…

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INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All! 34:53

22d ago34:53

34:53

In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin…

1
S08 E06: Ipsen’s Jennifer Schranz on rethinking rare disease for women 23:41

1M ago23:41

23:41

In this new episode, the team welcomes Jennifer Schranz, Senior Vice President, Global Head of Rare Diseases, Ipsen, to investigate the burden faced by women with rare diseases. Together, Jennifer and Jade discuss how the industry can address challenging rare diseases and making a meaningful impact on patients’ lives, the double jeopardy that women…

1
S08 E05: ARS' Richard Lowenthal on his mission to transform allergy care 21:04

1M ago21:04

21:04

In the latest episode of our podcast, we welcome Richard Lowenthal, CEO, ARS Pharmaceuticals, to explore the company’s mission to address unmet needs in allergy care. During the conversation, Richard shares insights into his early career at the FDA and the regulatory challenges he faced in bringing ARS’s new nasal spray to treat severe allergic rea…

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Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput 41:12

1M ago41:12

41:12

In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights in…

1
S08 E04: Astellas’ Martina Dempsey on achieving equal footing for women in pharma 29:07

2M ago29:07

29:07

In the latest episode, Jade sits down with Martina Dempsey, Vice President of Commercial Strategy and Operations at Astellas Europe, to discuss empowering women in the pharmaceutical industry. They explore how pharma meets the needs and values of young graduates, the ongoing challenges women face in securing leadership roles, the critical impact of…

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Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon 29:58

2M ago29:58

29:58

In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, …

1
S08 E03: World Mental Health Day with Boehringer Ingelheim’s Nedim Pipic 24:24

2M ago24:24

24:24

In this episode, Isabel is joined by Nedim Pipic, Senior Vice President and Global Therapeutic Area Head for Mental Health, Boehringer Ingelheim, to mark World Mental Health Day on 10 October 2024. Their conversation dives into the unique challenges faced by those living with serious mental illnesses, the impact of media representation and the role…

1
S08 E02: ViiV Healthcare’s Jean-Bernard Simeon on ending the HIV epidemic 27:41

2M ago27:41

27:41

This week, Jean-Bernard Simeon, Senior Vice President and Head, ViiV Healthcare Europe, sits down with the EMJ GOLD team to share his thoughts on the current landscape for patients with HIV in Europe. Together, JB and Jade explore the UNAIDS roadmap to end the HIV epidemic by 2030, the barriers faced by people living with HIV in Europe, stigmas sti…

1
S08 E01: Moderna’s Chantal Friebertshäuser on improving vaccine confidence 25:48

2M ago25:48

25:48

The EMJ GOLD podcast is back! In the first episode of season 8, Jade sits down with Chantal Friebertshäuser, Senior Vice President and General Manager, EMEAC, Moderna, to discuss how Europe can combat the recent erosion of trust in vaccines. Together, the two explore the role of governments in addressing vaccine hesitancy, improving vaccine educati…

1
Season 7 highlights: GOLD Medal Moments 11:55

3M ago11:55

11:55

The new season of the podcast is only a week away, so before we get started – why not have a listen to some of the best bits from Series 7? From a deep dive into women’s health to why the industry thrives on a little healthy competition, there’s plenty to discover in last season’s highlights. As well as the EMJ GOLD team’s analysis of the key theme…

1
From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma 21:17

3M ago21:17

21:17

In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…

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Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan 32:40

3M ago32:40

32:40

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…

1
Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma 36:31

3M ago36:31

36:31

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…

1
Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror 27:58

3M ago27:58

27:58

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …

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From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution 33:26

4M ago33:26

33:26

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…

1
S07 E10: Astellas’ Tadaaki Taniguchi on how to challenge the status quo 28:43

4M ago28:43

28:43

In this season finale of the EMJ GOLD podcast, Isabel speaks to Dr Tadaaki Taniguchi, Chief Medical Officer, Head of Medical and Development, Astellas Pharma, about how he strives to challenge the status quo in the pharmaceutical industry. The two discuss how Tadaaki’s time as a surgical oncologist has influenced his leadership style, how collabora…

1
S07 E09: Taking control of customer experience 10:55

4M ago10:55

10:55

In this penultimate episode of Season 7, Isabel and Jade sit down to discuss EMJ GOLD’s most recent features of the month – our infographic on optimising pharma’s customer experience journey and an article on how exactly to design this experience. Within the episode, the team explore how the industry may be missing out on insights gathered from HCP…

1
S07 E08: ViiV Healthcare’s Harmony Garges on giving voice to people with HIV 15:32

4M ago15:32

15:32

In this week’s edition of the podcast, Isabel and Jade share an interview with Dr Harmony Garges, Chief Medical Officer, ViiV Healthcare. She speaks with Dr Jonathan Sackier, Host, EMJ Podcast, who joined us in Reuters Barcelona where we meet our guest. Together, the two discuss Harmony’s decision to join the pharmaceutical industry, how treating c…

1
From Data to Diagnosis How AI is Shaping Pharma Marketing 26:25

4M ago26:25

26:25

Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …

1
S07 E07: Kyowa Kirin’s Danie du Plessis on the potential of patient partnerships 29:35

4M ago29:35

29:35

In this week’s episode, Danie du Plessis, Executive Vice President, Pharmaceutical Operations, Kyowa Kirin, sits down with the EMJ GOLD team to share the value that patient partnerships can hold in the industry. Danie explores how patient partnerships have evolved over the years, what companies should be doing to get them to their best potential, t…

1
S07 E06: AZ’s Stefan Woxström on why without health, we don’t have anything 40:41

5M ago40:41

40:41

Tune in to the latest episode of the EMJ GOLD podcast as Isabel and Jade cross the halfway point of the season with special guest host Dr Jonathan Sackier of the EMJ podcast. In this episode, the team listen back to Jonathan's discussion with Stefan Woxström, Senior Vice President Europe and Canada, AstraZeneca at Reuters Events: Pharma 2024 in Bar…

1
Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence 26:05

5M ago26:05

26:05

Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…

1
S07 E05: Sandoz’s Claire D’Abreu-Hayling on leading with love 19:54

5M ago19:54

19:54

This week, Claire D'Abreu-Hayling, Chief Scientific Officer, Sandoz, joins Isabel on the podcast to share how leading with love rather than ruling with an iron fist is the best way to get results in the pharmaceutical industry. In this episode, Claire and Isabel discuss how she fell in love with science as a child, the leadership skills she has gai…

1
S07 E04: How creativity and innovation are revolutionising medical education 11:10

5M ago11:10

11:10

Join EMJ GOLD for a special edition of the podcast, in which Isabel is joined by Tim Uden, Creative Director, EMJ to discuss the new frontier of medical education tools and skills. In this episode, the two explore how new technological offerings, such as interactive articles, are transforming the space for medical content – enabling content creator…

1
Pride Special: J&J's Edmond Chan on the value in being your authentic self 18:18

5M ago18:18

18:18

As we approach the end of Pride month, Jade explores how the pharmaceutical industry can best support staff and patients who identify as part of the LGBTQ+ community. She talks with Edmond Chan, Senior Director, EMEA Therapeutic Area Lead, Haemato-Oncology, J&J, who shares his personal views on how the industry can improve health outcomes and encou…

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Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar 20:50

6M ago20:50

20:50

What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…

1
S07 E02: VML’s Nichole Davies on the good, the bad and the ugly in women’s health 33:16

6M ago33:16

33:16

With Season 7 in full swing, Isabel dives deep into the fascinating world of women’s health with Nichole Davies, Chief Strategy Officer, VML, to uncover the truth behind why women live longer but in poorer health and how the industry can incite change. In the interview, they discuss the rise of FemTech, the challenge of funding and reimbursement, t…

1
S07 E01: Almirall's Mercedes Diz on dreaming big and testing your limits 15:39

6M ago15:39

15:39

The GOLD podcast is back and better than ever! Tune in as Isabel and Jade unveil GOLD's new brand identity 'EMJ GOLD' and enter Season 7 with new energy, new insights and on camera for the first time! But who is the season's first guest? Meet Mercedes Diz, Chief Marketing Officer, Almirall, who spoke to Jade at the Reuters Pharma 2024 event in Barc…

1
Data-Driven Decisions: Transforming Pharma Sales 29:37

9M ago29:37

29:37

How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …

1
The 2024 pharma forecast 15:23

10M ago15:23

15:23

Join Isabel and Jade for this special episode of the GOLD podcast as three of last year's guests share their predictions for the pharmaceutical industry in 2024. The panel includes Matt Lewis from Inizio, Rick Hollis from Ipsen and Claudia Martinez from the Access to Medicine Foundation, all of whom share their predictions in their areas of experti…

1
S06 E10: Nurturing the next generation of pharma leaders 21:42

12M ago21:42

21:42

The Season 6 finale of the GOLD podcast has landed! Tune in to hear Isabel and Jade present a discussion with Kinnari Patel, President and Chief Operating Officer, Rocket Pharmaceuticals. In this episode, Kinnari shares her thoughts on how the industry can engage the next generation of scientific leaders to propel itself into the future. Tune in to…

1
PR & Communication Agency GenAI Playbook: Decoding trends and best practices 18:46

12M ago18:46

18:46

Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…

1
S06 E09: A patient's right to thrive, not just survive 25:51

12M ago25:51

25:51

Tune in to the latest episode of the GOLD podcast which sees Isabel sit down for a chat with Wendy Bartie, Senior Vice President and General Manager, US Hematology and Cell Therapy, Bristol Myers Squibb. In the episode, Wendy discusses her passion for developing life-saving cancer drugs with less toxic side effects. Learn about how far the industry…

1
S06 E08: What motivates and challenges GOLD's guests? 11:36

1y ago11:36

11:36

For each episode of Season 6, the GOLD team has asked its podcast guests to reflect on the same question: what gets you up in the morning, and what keeps you up at night? As Season 6 nears its close, Isabel brings you a curated selection of insights from the leaders we have heard from so far. Tune in to find out what motivates these pharma aficiona…

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Bonus episode: Meet GOLD’s latest catalyst – Roche’s Dr Peter Ahnesorg 8:49

1y ago8:49

8:49

Tune in for a sneak peek of GOLD's latest Catalyst interview with Dr Peter Ahnesorg, Global Hematology Franchise Head, Roche. In this exclusive teaser of the full interview, Peter talks about why he left research for industry, Roche's commitment to ensuring equitable access to its medicines and what he believes are the qualities of a good leader to…

1
Data Insight Playbook: Tools and Training for marketing effectiveness 24:29

1y ago24:29

24:29

Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…

1
S06 E07: A high-speed chase for oncology innovation 17:34

1y ago17:34

17:34

Tune in to the latest episode of the GOLD podcast as Isabel and Jade present a discussion with Jaime Manzanera Gómez, EMEA Brand Director, Oncology, Eisai, who details how oncology teams can best increase the pace of innovation in the field. In this episode, Jaime shares his thoughts on the pace of innovation after the heights of COVID-19, how regu…

1
S06 E06: Changing the tide on health inequities 22:00

1y ago22:00

22:00

Listen in to the newest episode of the GOLD podcast, in which Jade digs deep into the diversity, equity and inclusion (DE&I) space with Marion Brooks, Vice President and US Country Head, Diversity, Equality and Inclusion, Novartis. In the interview, the pair discuss why Marion left a career in commercial for DE&I, the need for more action on health…

1
S06 E05: Why HCPs are losing trust in pharma marketing 14:05

1y ago14:05

14:05

Tune in to a new episode of the GOLD podcast as hosts Isabel and Jade discuss a timely topic for the pharmaceutical industry: how to build trust with healthcare professionals. With a recent survey showing that 80% of HCPs don't trust the content the industry produces for them, the team look at the story behind the statistic. They explore where the …

1
S06 E04: Time to trade in the traditional marketing model? 24:26

1y ago24:26

24:26

Tune in to the latest instalment of the GOLD podcast, which sees Isabel and Jade present a conversation with Rick Hollis, Director of Business Excellence, Ipsen, about his views on how the pharmaceutical industry's customer engagement model needs to grow and evolve. Discover the highs and lows of creating meaningful marketing interactions with this…

1
Bonus episode: Meet GOLD's latest catalyst - ImmunoGen’s Dr Andreas Konieczny 10:00

1y ago10:00

10:00

Tune into to this bonus episode and enjoy an exclusive preview of GOLD’s latest catalyst interview with Dr Andreas Konieczny, Vice President and Head of Medical Affairs Europe, ImmunoGen. In this teaser of the full interview, Isabel and Jade digest Andreas's thoughts on using medical affairs teams to drive drug launches, how to help different perso…

1
S06 E03: Investigating the reality of rare disease research 28:12

1y ago28:12

28:12

Discover the reality behind the expectations of rare disease research and drug development with Isabel and Jade as they present a discussion with Dr Ian Winburn, Vice President, Global Lead for Rare Hematology, Pfizer. Tune in to hear Ian and Isabel discuss the current pharmaceutical landscape for rare diseases, including discussions around clinica…

1
This is the Pharma Marketing Playbook: Data, GenAI, and Beyond 1:26

1y ago1:26

1:26

Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…

1
S06 E02: Do happy employees equal better innovation? 27:57

1y ago27:57

27:57

Tune in to the latest episode of the GOLD podcast as Nate Cope, Chief Operating Officer, Otsuka Europe, details how companies can drive innovation by being a great place to work. In this episode, Nate reveals the story behind his passion for prioritising people, what companies should and shouldn't do in their mission to become more people-centric a…

1
S06 E01: Taking the pulse of digital health 35:19

1y ago35:19

35:19

The GOLD podcast is back on the airwaves! Join Isabel and Jade every Tuesday as they speak to a new bunch of inspiring leaders from the pharmaceutical industry. The first interviewee of the season is Parveen Jayia, Therapy Area Head, Breast and Gynaecological Cancers, AstraZeneca, who talks to GOLD about the role digital health can play in the futu…

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