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Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Wear Wag Repeat: Grow Your Pet Industry Business Online

Tori Mistick | Dog Blogger, Digital Marketer, Canine Enrichment Expert

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Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable s ...
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Join Jamie Damato Migdal for a weekly look at the business of working with pets. She'll be talking to industry professionals, animal advocates, thought leaders, business owners, and entrepreneurs about how they live and work with, and for, companion animals. The pet industry is booming, and there are tens of thousands of jobs available across all sectors of the market. Jamie will be talking to everyone from CEO's of multi-million dollar national chains to mid-life career changers; animal wel ...
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21st Century Resources for Marketing and Growing a Dog Related Business In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business. Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level. Six Figure Dog Business teachs the skills for marketing a business including: ...
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You didn’t start your pet business to be a firefighter… so why does every day feel like you’re putting out flames? If you’re constantly answering the same questions, fixing mistakes, and making every decision yourself, that’s not leadership—that’s survival. And let’s be real… it’s exhausting. AI for pet business leadership is changing that.The busi…
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At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality…
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Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I brea…
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Are You Using AI Like THIS in Your Business Yet?Running a pet business comes with a never-ending to-do list. Most don’t realize how THIS simple AI shortcut for pet businesses can completely transform the way they work. I'm peeling back the curtain on a game-changing AI trick that makes running a pet sitting or dog walking business easier, faster, a…
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Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valenti…
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AI is moving fast—are you keeping up or getting left behind? It’s everywhere, transforming the way businesses operate. However, when it comes to AI buzzwords for pet business, what do they actually mean for you?You’ve probably heard the terms AGI, Agentic AI, Universal Basic Income, Dystopia—but let’s be real… do they actually impact your business?…
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You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clie…
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AI for Pet Sitting Client Experience—Are You Using It the Right Way?Your pet sitting client experience can make or break your business. Clients want updates, fast responses, and a seamless process—but when you're buried in messages and last-minute schedule changes, it’s easy to fall behind.That’s exactly where AI comes in. Not to replace you, but t…
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Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society Episode Overview: February is a shor…
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What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson take…
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AI is EVERYWHERE—but are you using it the right way in your pet business?Have you ever wondered if all these AI tools are doing more harm than good—leaving the heart and soul of your pet business behind? You’re not alone. That’s why today, we’re diving headfirst into Ethical AI for Pet Businesses. Truth is, AI doesn’t have to feel cold or impersona…
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Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit …
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What’s the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help yo…
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Do you ever feel like there’s never enough time in the day to get it all done? Between managing schedules, keeping clients happy, and trying to grow your business, it feels like you’re stuck in an endless cycle of juggling to-dos and STILL falling behind. What if there was a way to lighten the load - without burning out? That’s where AI tools for p…
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Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! Don't depend solely on one social media platf…
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What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a…
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“AI tools for pet care sounds cool, but I don’t think it’s for me.” Sound familiar?!Maybe you’ve told yourself, “I’m not tech-savvy enough,” or, “AI just seems too overwhelming to figure out.”If that’s you, this episode is going to change your mind—and your business.I’m diving into AI tools for pet care and breaking down why it’s WAY easier than yo…
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Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how m…
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Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services…
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Is Your Business Currently Running You?Ever feel like you’re stuck in a cycle of too much to do and not enough time to do it? Like the weight of your business is pulling you down instead of lifting you up? Maybe you’ve heard about AI and wonder if it’s something that could actually make a difference—but you’re not sure where to start or if you’re a…
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What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie…
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What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exci…
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Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite U…
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Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special…
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Feeling overwhelmed by running your pet sitting or dog walking business? AI for pet businesses is here to help. In this episode, we reveal how Artificial Intelligence can streamline your operations and help you thrive—no tech expertise needed.In this episode, discover Google’s quantum chip, a breakthrough making AI tools faster and smarter. Additio…
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In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter he…
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Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharin…
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Navigating AI for Your Pet Services BusinessAre you finding it difficult to manage your pet services business? From setting the right pricing to handling daily tasks, it can feel overwhelming. In this episode of BIYB, we dive into how navigating AI can streamline processes and improve your business operations.Becky from Paws Around Motown shares he…
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In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025.…
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Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Join…
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Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending. I share the lessons I…
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Are your dog walking applicants just not coming through like you hoped? Do you feel like you’ve done everything—posted ads, marketed your business, but still can’t get the right people to apply? If that’s you, then this episode is a must-listen!I get it—hiring can feel like a never-ending struggle. Maybe you're overwhelmed, trying to juggle everyth…
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Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the…
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Are you feeling the year-end crunch with hiring, taxes, and your website? These year-end pet business essentials can be overwhelming, but they’re crucial for setting up next year’s success. In this episode, I’m diving into these core challenges that could make or break your pet business as the year wraps up.With real-life examples, I’ll help you ta…
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In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Min…
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In this special episode, I’m coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the l…
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Wondering if you're truly making the most out of AI tools like ChatGPT, or if you've unknowingly fallen into some of the common AI misuses that lead to frustration instead of progress? It’s easy to get overwhelmed or feel like you’re using AI the “wrong way,” especially with the technology advancing so quickly.In this episode, I'm diving into the h…
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This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helpin…
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Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As al…
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Are you feeling overwhelmed by the same pet business challenges? Do you find yourself unsure which systems or strategies can truly make a difference? Many programs and coaches promise breakthrough results, but often they leave pet business owners frustrated and spinning their wheels. If you've experienced this, you're not alone.In this episode, we …
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Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are…
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Are you feeling stuck trying to scale your pet business? Whether it's hiring the right team or getting your brand out there, scaling your pet business isn’t just a buzzword—it’s the KEY to unlocking real freedom and long-term stability.So, let me ask you: Can your business thrive WITHOUT you? Are your systems strong enough to keep things running wh…
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Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled bus…
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Are you tired of feeling stuck in your pet business, struggling to find the RIGHT employees? Does the hiring process feel like a never-ending cycle of frustration? You’re not alone... Today, we’re tackling pet business hiring strategies that WILL change the game for you.Finding passionate, dedicated individuals to join your team can seem impossible…
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Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business:…
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Are you uncertain about whether you’re charging the right price for your pet services? Do you ever feel like you might be undervaluing your hard work and leaving money on the table? If the thought of pricing your pet services makes you anxious or if you find yourself second-guessing your current rates, you’re in good company!In this episode, I’m ad…
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I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desir…
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Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a …
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Are you struggling to stand out in the competitive pet industry? Have you considered how maximizing social media can help you attract more clients, quality employees, and even valuable partnerships? If you've ever thought of social media as merely a client-attraction tool, it’s time to shift gears.In this episode, I’m revealing why social media isn…
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It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet …
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