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Inspiration, motivation, practical career, and business lessons for Sports and Outdoor industry leaders. Join us on an exciting journey! With three decades in the Sports and Outdoor industry, I regret having never had a mentor, and now I’m on a mission to ensure you don’t have the same regret. We aim to become the leading source of inspiration and wisdom for aspiring and current leaders in this field. We’ve embarked on a quest to uncover the valuable career and business insights you need to ...
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist

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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community. Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup: More with Thermore! (01:40) Colin's final summer 24 events & trade show thoughts (04:20) …
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Join us for a compelling conversation with an accomplished leader in the outdoor industry. Uncover the influence of North African roots, the decision to attend HEC Business School, and the transformative periods at Salomon. Hear about the challenges and successes of the first five years at Salomon and the pivotal transition from sales to product ma…
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Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024. And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered. Today on THE …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines! Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following: More with Thermore! (04:57) A new article on Outside Online says that fireworks should be banned (11:45)…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here. A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break d…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following: A new edition of More with Thermore! (08:03) A 4 year old sets a record for the youngest hiker to hike all of New …
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Join us for a captivating episode of Sports and Outdoor Mentors featuring Danielle and Philip, the visionary founders of Alternative 138. This marketing and media production agency is making waves in the industry with innovative approaches and a deep passion for the outdoors. With a rich history spanning four decades, Danielle and Philip discuss th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, wh…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring! THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor…
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It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin run through stories to come out of the outdoor industry and community including the following: The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining…
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Another week another trade show. Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer. You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a …
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It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following: How will Colin & Justin get MORE out of their weekends? (05:24) A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: …
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"Sports & Outdoor Mentors" is thrilled to present a profound episode with Noah Reis, the Senior Managing Director of Snow Peak for North America and Europe. Explore Noah's heartfelt and human-centric leadership journey, from his roots in the travel and consulting industries to his transformative role at Snow Peak. In this episode, Noah shares his p…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect. The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June. When news broke about Switchback adding a spring version of the show that has been historically part of The Runni…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including the following: Colin & Justin's goals for the summer. (06:11) Red Bull Rampage will allow women to compete for the first time. (18:35) Ever want to talk to a headlamp? Now you can! (28:…
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Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER! That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Be…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we hand out the prestigious Ugliest Shoe of 2024 Award. There have been plenty of ugly shoes that have succeeded in the past because while they may not have been lookers, they served a real purpose. And then there are those that straight up look bad and leave us all wondering simpl…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including some breaking trade show news! Here's the rundown: It's trade show season and Switchback, which launched at The Running Event in 2022, is adding a spring event to be held in Nashville i…
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Join us for an exciting episode of Sports and Outdoor Mentors as we chat with Rainer and Konstantine, the dynamic co-CEOs of Sport Schuster in Munich. Discover their incredible journey through 50+ years in the sports and outdoor industry, and how they led the iconic store through tough times, including the COVID-19 pandemic. Get inspired by their p…
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Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER! Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking? Well t…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry. At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their advent…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through a slate of headlines, their top 5 all time coolest looking sports and have a special conversation with Bryce Covert who has been covering efforts by REI employees to form a union. Here is the full rundown with time codes! Our top 5 coolest sports; outdoor…
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Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER! What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around? Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cind…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin shares with you his adventure muse. The inspiration of Colin's outdoor adventure life isn't a trail, mountain or body of water. It's ice hockey. And a recent return to the game that started it all showed him how important it is to pop the bubble that all of us in the outdoor …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week. On this weeks slate: Can Justin ace Colin's National Bike Month quiz? (03:55) Gamel's new safety oriented commuter bike helmet, The Remar…
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Discover the riveting world of Leadership thanks to Columbia Sportswear International Business Development Director EMEA, Esther Woollett and her path through Passion and Perseverance. This new episode illuminates the powerful blend of tenacity, collaboration, and deep personal commitment in leadership. Follow Esther, a dynamic executive whose care…
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear. For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Moun…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What? What is the right answer to the stuff problem that we all agree that we have? Do we change the habit of consumers? Do we expect brands to do the right thing an…
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Please follow THE ROCK FIGHT wherever you are listening! Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week. On this weeks docket: What is Justin doing this weekend? (02:54) A trio of surfers were discovered dead in B…
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation. Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce. But over the past 20 years th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week. On the docket this week: What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03…
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In this captivating episode, we delve into the extraordinary journey of Steve Howth, the CEO and co-founder of the pioneering UK outdoor brand, Jöttnar. Born from two decades of gruelling military experience and a deep-rooted passion for the outdoors, Steve shares the inception story of Jöttnar, tracing back to his compelling decision to join the R…
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Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is! But before the end of the world arrives we first get Justin's review of the Softopper. The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loa…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability. Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campa…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week. On today's slate: What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45) Per Gearjunkie, details have emerged from the Kona d…
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Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER! How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival! He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outsid…
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Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics! On the docket for today: What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49) Earth Day trivia (10:21) The big brain behind the Stanley boom is…
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Join us in this riveting episode of "Sports and Outdoor Mentors" as we dive into the inspiring journey of Amanda Calder-McLaren, the CMO of Montirex and former North Face executive. Discover how Amanda transitioned from a gospel choir singer in North London to a key player in the outdoor sports industry. We discuss her bold moves and fearless quest…
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Are you ready for the pairings that matter most? It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school! Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going t…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased? Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and…
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Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes): What is Justin doing this weekend? Will he try indoor rock climbing? (01:03) What foods ca…
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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes! For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a grab bag of outdoor topics! Colin answers a listeners email and addresses comments about unisex sizing as well as addressing their concerns regarding a recent interaction they had with a notable boot brand. Lastly, Colin gives his thoughts on the recent news that Rabbit Runn…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on recent footwear headlines with a real life footwear designer! Richard Kuchinsky has been making footwear for over 20 years and is the Founder of The Directive Collective, an agency that partners with brands to go from concept to production in the running shoe sp…
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Monday's are for headlines here on THE ROCK FIGHT! Today Colin & Justin dig into some of the more notable stories to come out of the outdoor industry and community over the past week. On the docket this week: A new report lists the top 10 fastest growing brands at specialty outdoor retailers. Can Justin name them all? (04:29) New data reported by T…
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In this insightful episode, Equip Outdoor Technologies, Executive Chairman Matt Gowar shares his remarkable 30-year journey in the outdoor industry, from founding Equip Outdoor Technologies to acquiring and leading iconic brands like RAB and Lowe Alpine. He delves into the highs and lows of entrepreneurship, the strategic acquisitions that propelle…
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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're getting athletic! Justin has recently gotten back into trail running so today he and Colin break down the Hoka Mafate Speed 4 and go deep into the trail running category …
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