Podcast by Jose Quiroz
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Don Franklin
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time. We collaborate with businesses to put together a road map for their market ...
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A new community using AI for A Local Business to do marketing and publicity 2023
Juan Carlos Velazquez Analco
Welcome to our podcast where we explore the latest technological advancements and their impact on businesses. Today, we'll be discussing a new community that is using AI to revolutionize the way local businesses do marketing and publicity. Marketing and publicity are essential components for any business to thrive in the market. However, for local businesses, it can be challenging to compete with larger brands that have extensive marketing budgets. This is where AI comes in. The new communit ...
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From Traffic to Leads: Digital Marketing in Action
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What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is p…
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Maximize Your Revenue: The Power of Tracking and Small Adjustments in Sales & Marketing
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why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a sim…
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Boost Your ROI with Paid Marketing: Pixel Tracking, Website Conversion, & Multi-Channel Tips
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Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first …
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How To EXPLODE Your Business With Youtube Ads
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In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Do…
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How 'They Ask, You Answer' Can Transform Your Home Service Business | Essential Digital Marketing Tips
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Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any …
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Unlock AI Success: How to Optimize Your Home Service Business for ChatGPT and Other AI Searches!
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In today’s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve. In this video, we’ll dive into: Why AI Optimization Matters: Understand the growing influence of AI on …
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Blueprint to Building a $100K/Month Coaching Business
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In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your progr…
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Google Local Services Ads vs. Google Search Ads: Key Differences Every Business Must Know!
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In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click…
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How To Attract Wealthy Clients Podcasting with Josh Forti
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Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach a…
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Education vs. Entertainment: Finding Your Content Style
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In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of nic…
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From NFL Strength Coach to Wellness Center Success
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In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key a…
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Kickstart Your Short Form Content With AI Video Marketing
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In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and g…
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Building a Marketing Empire... Journey From eBay To Agency CEO
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In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also …
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Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity
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In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engag…
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Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers
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Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we div…
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How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips
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Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid a…
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How To Take Your E-Commerce Business To The NEXT Level
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Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to he…
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Adapting to the Changing Ad and Business Landscape with Jon Loomer
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Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and sta…
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Solving The Data Puzzle: Understand Your Customer Journey & Unlock Hidden Revenue
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Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working? Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions! We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into y…
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Your Home Service Business Hub: 4 Tips On Transforming and Optimizing Your Website
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Imagine transforming your home service business's website from a mere digital footprint to your business's core hub - sounds enticing, doesn't it? This episode promises an enlightening exploration into the world of website optimization, where we turn a spotlight on the crucial role of a user-friendly website. We'll guide you on how to make your web…
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Discover Untapped Franchise Marketing Opportunities For Strategic Growth
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Are you a franchisor looking to grow your business? Have you ever wondered what it takes to attract the right franchisees? In this episode, I am joined by Kevin Oldham, founder of Franchise My Business and one of the leading franchise marketers in the industry not to mention a franchise owner himself! Listen as Kevin shares what he believes most fr…
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Lead Generation Strategies: Crack The Code For Your Local Business
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Are you trying to generate more leads for your local business? It can be tough to know what the best strategy is. Whether you're a business owner or a marketing guru, I've got you covered! In this video, join me as I break down my tried & true local lead generation strategies - so you can learn how to develop a plan for yourself (or your clients) a…
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Strategically Grow Your SaaS Business With GoHighLevel
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Are you ready to STRATEGICALLY grow your SAAS business with GoHighLevel? 🧗 In this 2023 Tutorial for any size business or marketing agency, we’ll show you the ultimate tips and tricks to turn your software-as-a-service product into a cash cow! 💸 From marketing your product or services to managing content and lead communications...ALL in one place, …
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Kickin' It Old School: Direct Mail strategies (that work) for local businesses & agencies
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Are you a small to large business or marketing agency looking for a direct mail strategy that works? Look no further! In this episode of Marketing Ink, I'm joined by Mike Stodola, CMO at Technology Marketing Toolkit to discuss the different direct mail strategies that can help take your business to the next level. From creative ways to utilize dire…
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🤖 The SECRET to Creating 180 Pieces of Content in ONE DAY with AI-Chat GPT!
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Are you ready to learn how the pros now create content for almost all of their social media? In this episode of Marketing Ink, I am joined by Maggie Giele, business and marketing strategist, as she reveals her tried and now trusted method using Chat GPT-AI for creating 180 pieces of content in a single day! 🧨 You'll hear all about her strategy, pro…
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Ready to kick your business growth into high gear? Looking for a strategy that will help you stand out on LinkedIn? In this episode of Marketing Ink, I am joined by Judi Fox, founder of LinkedIn Business Excelerator, as she shares her top (BEST) insider tips and tricks to help take your business LinkedIn profile from from struggling to a success st…
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The Non-Cringe Multi-Million Dollar DM Strategy with Tanner Chidester
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If you've ever wondered how to use a cold DM strategy effectively, Tanner Chidester is the man to talk to. He built his first million dollar B2C coaching business with cold DMs and has since gone on to build several more multi-million dollar businesses, such as elite closers, which is currently worth $70M. We go through how to find prospects to DM,…
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How to deal with online trolls with Jenna Apgar
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When business owners start running ads, they often find something they hadn't given much thought to: online haters and trolls. How do you handle criticism online? Does the approach you take impact your business? Should you waste your time even thinking about it? We cover all that and more in this episode. From her own personal experience, Jenna sha…
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Crushing the Inbox Game - How to Get Emails Delivered on Time, Every Time!
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Are you a small business owner or marketing pro who spends too much time dealing with frustrating email marketing campaigns that fail to deliver? Well, have no fear because I'm here to help! In this episode of Marketing Ink, I share valuable "tech"(NOT widely know) tips on how to crush the inbox game and get your emails delivered on time, every tim…
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Ready to break through the mental barriers that are holding you back from achieving success in business and life? This conversation is perfect for small business owners, entrepreneurs, and marketing professionals who need a boost of inspiration to take their dreams to the next level. With helpful tips and proven strategies, learn how to get past th…
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The Small Business' Step-By-Step Guide to Instagram Reels
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Are you struggling to capture your audience's attention with Instagram Reels? Look no further than Pink Sparrow Social, founded by Anneke Odendaal. In this episode, Anneke shares her proven method for creating Instagram Reels that not only stop the scroll, but also grow your audience. By understanding your audience's pain points and desires, you ca…
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LEARN How To Generate Leads & Maximize Ad Spend Fast!
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Are you a small business owner looking for the perfect start-to-finish sales system to drive more leads and increase your ROI? You're in luck! Today, I'm going to show you exactly how to create an effective sales system that will generate more leads and help you find freedom in your business. You will learn some of my top tips and tricks for increa…
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Growing Your Agency While Focusing on Family with Karen Hite
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Are you a business owner struggling to grow your own marketing agency while also enjoying family life? Allie and Karen Hite, co-founder of Hite Digital, understand the challenge and are here to help! Join this dynamic duo as they share their tips on how to balance growing an effective marketing agency while still having time for the things that mat…
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High Ticket Sales Using Instagram DM Chat Funnels with Natasha Willis
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In this episode Allie sits down with Natasha Willis, founder of School Of Bots, to discuss how to use Instagram DM Chat Funnels for high ticket sales. Natasha shares her experience and expertise on the topic, providing valuable insights on how to leverage one of the newest & most popular social media platforms to drive sales for your business. They…
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Short Form Video Sales Letter: How To Sell More With Instagram & Facebook Ads
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While Facebook & Instagram are considered the best places to advertise, many marketers have seen a decrease in conversion rates and an increase in customer acquisition costs. After spending hundreds of thousands of dollars on Facebook & Instagram ads for her own business, Allie Bloyd discovered one of the most effective ways to improve profitabilit…
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How To Sell Sh*t On The Internet With Billy Gene Shaw
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Billy Gene Shaw is a renowned marketing expert who has helped countless businesses achieve success through his innovative strategies and unique approach. In this episode, he shares his expertise and insights on how to sell products and services online, including tips on crafting effective sales copy, video scripts and compelling visuals that move a…
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I'M BACK! How I Prepared for and Adjusted to Baby #2 in my Business
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In my first episode back since a brief hiatus, I get personal, talking about how 2022 wrapped up, my experience running my business while pregnant, the two launches I did in my 3rd trimester, how I prepared to take time off in my business, and how things have been since the birth of my second child. I'll give you a behind the scenes look into life …
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Always Striving for Excellence: Achieving Success and Personal Growth
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Our podcast is dedicated to helping listeners reach their full potential by emphasizing the importance of doing your best in everything you do. We discuss various topics such as self-satisfaction, achieving goals, setting positive examples, creating opportunities, and personal growth. Through interviews and discussions with successful individuals, …
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Person 1: Hi, have you ever used Gmail before? Person 2: No, I haven't. How do I create an account? Person 1: It's very simple. First, go to the Gmail website, which is www.gmail.com. Person 2: Okay, I'm there. What's next? Person 1: Now, you need to click on the "Create account" button. Person 2: Got it. What do I do now? Person 1: You'll be taken…
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Mastering Content Marketing with Digital Marketer's Mark De Grasse
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Know you need to go all in with content marketing in 2023, but not quite sure how to make it happen, or where your efforts and energy would be best utilized? This episode is for you. I'm joined by Mark de Grasse, the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and s…
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The secret to growing and managing a 70+ person team with Brett Curry
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Hiring, Firing, Managing - It’s all a part of business, and for most business owners, it’s our LEAST favorite part. But for the rare entrepreneur like Brett Curry, it just comes naturally. In this episode, we’ll dive into his journey to building an agency with over 70 employees and what he would recommend for teams large and small to improve succes…
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Sales Funnels 101: What are they, why do you need them, and 3 types of funnels you can start using to generate more leads today
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If you're a small business owner, you've heard the term sales funnel, you just might not actually know what it means. Even if you've dabbled with them, you may not be clear on their true purpose or how to make the most of them, let alone how you should be implementing a funnel in the most effective way for your business. In this episode, I'll walk …
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How to leverage YouTube videos to skyrocket SEO with Atiba de Souza
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Whether or not you're currently creating video content, this episode is for you. Youtube videos are now one of the easiest ways to rank your content on page 1 on google, but only if you know how to use it. Atiba DeSouza is a video and SEO expert who dives deep into the type of content to create and how to publish it to effectively boost your search…
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From Bricks and Mortar Personal Trainer to Online Fitness Coach with Prince Kapoor
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If you're a brick-and-mortar business owner and you've wondered how to increase your revenue without increasing overhead, this episode is for you! Prince started at the bottom, learning personal training from a young age, eventually opening his own training gym. But as many entrepreneurs experienced, Covid threw a wrench in his plans. Luckily, he w…
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From Business Class to Expert Class: How Service Providers Can Add 100k + To Revenue Without More Done For You Clients
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If you're a local business owner or service provider who's found some success and wants to grow, but aren't sure you want to continue doing done-for-you or service-based work, or add on additional local locations, this could be the opportunity you've been looking for. In this special episode, you'll learn EXACTLY how to build an information busines…
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My journey to 7 figure information business... and how you can do it too!
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Over the past several years, I've been able to sell millions of dollars in information products... but I didn't start off in the information business. In this episode, you'll hear my journey into a 7 figure information business, starting with my earliest jobs that ultimately lead me to where I am today and what I am doing to help other entrepreneur…
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How to Start & Grow Your TikTok Account As a Small Business with Wave Wyld
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In this episode, I'm joined by TikTok expert Wave Wyld, who walks me through her best tips for starting a TikTok from scratch or leveraging your existing TikTok account to gain more views, more followers and more sales for your small or local business. We talk about the most recent updates of this geo-focused platform, including it's location taggi…
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How to drive more revenue with Email Marketing: Easy Subject Lines & Content Ideas
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In this episode, I'll cover easy ways for you to create more effective email content that will hopefully make email marketing a bigger part of your online lead generation efforts! I'll cover ideas for subject lines: Curiosity - I can’t believe I’m doing this Vague - hey Direct Offer - Get my UPDATED GoHighlevel Masterclass for only $47! Question - …
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How to Create Content That Produces Return On Investment
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Are you creating content with no visible or trackable return on investment to speak of? Are you thinking about throwing in the towel on content creation because you're worried it's a total waste of time and money? In this episode, I'll cover WHY content is actually crucial in your advertising strategy, but most importantly HOW it should be used if …
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Unlocking Pandora’s Box: The Future of The Internet and It’s Potential Impacts On Society - Web3, Blockchain, VR, The Metaverse, And Sentient AI
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In this special episode, I share some BIG life updates and announcements and dive deep into the future of the internet and technology - the good and the bad. What is Web3? What role will blockchain technology play in it? Am I excited for the Metaverse? Is VR good or bad for society? Is AI Sentient, and will it’s role in our future be helpful, or ca…
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