最高の Lawyer Marketing ポッドキャスト (2024)

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277: Don't Rely on Your Firm's Marketing Department to Fill Your Pipeline of Potential Clients 10:23

4+ y ago10:23

10:23

This episode discusses Selling to the C-Suite and why you should not rely on your firm's marketing department to fill your pipeline of potential clients. While marketing departments are useful in general advertising and helping you create your individual business development plan, it is up to you to bring in clients to build your practice. Join me …

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276: Grow Your Law Firm Using In-House Video Marketing Strategies -- Legal Power Players Interview with Rob Gruler 55:22

4+ y ago55:22

55:22

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features my next Legal Power Players interview with Arizona attorney, Rob Gruler. Rob is an attorney and one of the founding partners of R&R Law Group, a criminal defense law firm locate…

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275: Framework for Selling to Executives - The Three "Doors" of Marketing 15:10

4+ y ago15:10

15:10

This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion. First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of makin…

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274: Surprising Studies Reveal How You Should Market to Executives 11:28

4+ y ago11:28

11:28

This episode discusses Selling to the C-Suite and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion by le…

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273: How To Become A Trusted Advisor 14:06

4+ y ago14:06

14:06

This episode discusses Selling to the C-Suite and addresses the final step in the progression of salesperson - becoming a "trusted advisor". This is someone who develops personal relationship with executives, understands the client's business and industry, and can provide resources to help the client solve business problems. This allows early acces…

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272: Become a Problem Solver to be Even More Valuable to Clients 9:02

4+ y ago9:02

9:02

This episode discusses Selling to the C-Suite and addresses the third step in the progression of salesperson - becoming a "problem solver". This is someone who shifts from an internal focus on their own products/services to an external focus on the customer’s wider world and the problems they have. Join me every day for this podcast covering leader…

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271: From Winning on the Basketball Court to Winning in the Courtroom -- Legal Power Players Interview with Amy M. Stewart 51:47

4+ y ago51:47

51:47

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features my next Legal Power Players interview with Dallas attorney, Amy M. Stewart. Amy is one of the founding partners at Stewart Law Group PLLC, a minority and woman-owned litigation …

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Vacation Mode: On 1:15

4+ y ago1:15

1:15

We’re out town celebrating our 20th wedding anniversary, so I’ll be pausing daily episodes until Friday, May 31st. I hope everyone is well, happy, and safe!--- Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message

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269: Have You Risen to the Level of an "Emerging Resource"? 7:50

4+ y ago7:50

7:50

This episode discusses Selling to the C-Suite and addresses the second step in the progression of salesperson - becoming an "emerging resource". This is someone who has done a great job as a commodity supplier and has convinced the client that there are efficiencies in having a smaller number of firms serve the client's needs. Join me every day for…

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268: What Can We Learn From Commodity Suppliers? 9:02

4+ y ago9:02

9:02

This episode discusses Selling to the C-Suite and provides tips on what we can learn from commodity suppliers. These are folks who know the features, benefits, and functions of their products and services but know nothing about the customers to whom they sell. Join me every day for this podcast covering leadership, marketing, and sales skills for l…

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267: How To Stop Brushing People Off When Something Is Bothering You - Lawyers Emotional Intelligence Book Club 46:17

4+ y ago46:17

46:17

This episode of the Lawyers Emotional Intelligence Book Club starts a discussion of a new emotional intelligence skill -- how to stop brushing people off when something is bothering you. We talked about some tactics discussed by the Emotional Intelligence 2.0 book and gave an overview of our next book, Nonviolent Communication by Marshall B. Rosenb…

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266: How Do Executives Search for Attorneys? 11:03

4+ y ago11:03

11:03

This episode discusses Selling to the C-Suite and provides tips on how executives search for attorneys. The authors suggests that 80% of executives get involved early in the buying cycle to prioritize projects and set the vision but are typically more hands-off when vendors get selected. How do you get to the executives early enough so you become t…

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265: Tips for Working Remotely With Your Assistant -- Legal Power Players Episode with Anne Hill 34:59

4+ y ago34:59

34:59

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with virtual assistant, Anne Hill. For over 15 years, Anne climbed the corporate ladder building a career in management in the healthcare …

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264: How Can You Bring More Value to Your Client Relationships? 13:02

4+ y ago13:02

13:02

This episode discusses Nicholas A.C. Read and Stephen J. Bistritz's Selling to the C-Suite and provides tips on how help those executives in the C-Suite understand the value that we can provide as lawyers. The authors suggests that “the new role of the CEO is to create value at the organization’s boundaries, to radically change relationships with s…

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263: Building Your Personal Brand Wrap Up: Twitch, Medium, Snapchat, TikTok, Alexa Skills 12:43

4+ y ago12:43

12:43

This episode wraps up our discussion of Gary Vaynerchuk's Crushing It! by talking about strategies for building a personal brand on Twitch, Medium, Snapchat, TikTok, and Alexa Skills. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion live at 8 am central everyday on Instagra…

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262: How to Get Started in Podcasting Using Anchor 15:05

4+ y ago15:05

15:05

This episode discusses Gary Vaynerchuk's Crushing It! and why you might want to use podcasting for your personal branding pillar platform. I also talk about how easy it is to use the Anchor app to get started with podcasting and distribute your podcast on Apple Podcasts, Spotify, and other podcast players.Come along on this daily journey with Chica…

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261: Instagram Personal Branding Tips 11:37

4+ y ago11:37

11:37

This episode discusses Gary Vaynerchuk's Crushing It! and some strategies for how to use Instagram as the platform for your personal brand. This includes posting great content, hashtag strategies, live streaming, IGTV, Instagram stories, as well as collaborating with others to expand your reach. Join me every day for this podcast covering leadershi…

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260: Proper Breathing & Meditation to Reduce Stress - Lawyers Emotional Intelligence Book Club 1:17:23

4+ y ago1:17:23

1:17:23

This episode of the Lawyers Emotional Intelligence Book Club continues a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was meditation coach Jeffrey Bunn, and we discussed how proper breathing and meditation can help us to reduce stress. You can join me live every week on Wednesday at 7pm central for the Lawyers Emotional…

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259: Facebook 201: Strategies and Live Streaming 17:26

4+ y ago17:26

17:26

This episode discusses Gary Vaynerchuk's Crushing It! and some advanced strategies for how to use Facebook as the platform for your personal brand. This includes live streaming original content as well as collaborating with others to expand your reach. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. …

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258: Selling Through Speaking Engagements - Legal Power Players with Dennis Cummins 53:00

4+ y ago53:00

53:00

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with communications expert, Dr. Dennis Cummins. Dennis is an internationally-recognized speaker, best-selling author, and sales expert for…

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257: Four Reasons Why You Should Use Facebook For Your Personal Brand 13:41

4+ y ago13:41

13:41

This episode discusses Gary Vaynerchuk's Crushing It!, and why you might want to use Facebook as the platform for your personal brand. As GaryVee says, “Facebook remains the juggernaut of the social media game, a platform on par with YouTube for personal brand building and wealth creation.” With almost 2 billion monthly users, more than half of who…

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256: YouTube 201 - Best Practices 24:44

4+ y ago24:44

24:44

This episode discusses Gary Vaynerchuk's Crushing It!, and some best practices that GaryVee recommends if you want to use YouTube as the pillar platform for your personal brand. I also review GaryVee’s YouTube channel to see if he practices what he preaches. Join me every day for this podcast covering leadership, marketing, and sales skills for law…

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255: YouTube 101 - What Should Your Videos Be About? 16:22

4+ y ago16:22

16:22

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and why you might want to use YouTube as the pillar platform for your personal brand. YouTube is likely the most important platform for building…

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254: Twitter 201 - Business Development Strategies 19:09

4+ y ago19:09

19:09

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to develop business on Twitter. Start by figuring out who your potential clients are, and what industries you service. Then use Twitter …

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253: Twitter 101 - Listening & Putting out Content 16:50

4+ y ago16:50

16:50

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to build your personal brand on Twitter. Start engaging on Twitter by listening and finding conversation threads about the subject that …

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252: Nature: The Antidote for Stressful Lives - Lawyers Emotional Intelligence Book Club 1:04:50

4+ y ago1:04:50

1:04:50

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …

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251: Is Your Content Marketing Working? -- Legal Power Players with Marc Cerniglia 50:36

4+ y ago50:36

50:36

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with marketing expert Marc Cerniglia. Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals under…

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250: Get Discovered Using Collaborations 14:50

4+ y ago14:50

14:50

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to get discovered using collaborations. To do this right, you need to research and find out who would find the most value in your offer,…

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249: What Do You Need To Celebrate Independence From? 8:49

4+ y ago8:49

8:49

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. In this episode, I give my annual Fourth of July message.Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion live at 8 am cent…

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248: Get Discovered by Using Hashtags 15:55

4+ y ago15:55

15:55

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to get discovered using hashtags. Hashtags are a great way for people to find you in your practice area, and a fantastic way to join rel…

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247: What is Your Origin Story? 19:39

4+ y ago19:39

19:39

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses why origin stories are important in creating your personal brand. How did you get started in your passion (or in the law)? What obstacles did you face along the way? Did you su…

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246: Avoiding the Stress Associated with Technology Overload -- Lawyers Emotional Intelligence Book Club 1:16:23

4+ y ago1:16:23

1:16:23

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …

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245: Why You Need to Create a Facebook Business Page 18:44

4+ y ago18:44

18:44

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and why you need to create a Facebook business page: --This is the first step to build your personal brand. --Why? Everyone is on it. --Why do l…

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244: The One Thing You Need to Give Yourself to Succeed 14:30

4+ y ago14:30

14:30

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the one thing you need to give yourself to build a personal brand: permission. I also discuss the example of Pat Flynn from Smart Passive In…

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243: Am I Vain Because I Want to Create a Personal Brand? 16:54

4+ y ago16:54

16:54

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the fears that get in the way of creating content for your personal brand. The third fear is the fear of seeming vain, and to beat that fear…

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242: Three Ways to Get Over the Fear of Wasting Time 12:58

4+ y ago12:58

12:58

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the fears that get in the way of creating content for your personal brand. The second fear is the fear of wasting time, and to beat that fea…

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241: How to Stop Fear of Failure from Getting in the Way of Building Your Personal Brand 12:03

4+ y ago12:03

12:03

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the fears that get in the way of creating content for your personal brand. The first fear is the fear of failure, and to beat that fear, you…

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240: How to Develop Content for Your Personal Brand 17:05

4+ y ago17:05

17:05

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to create content for your personal brand. Tips include: --Make content specific for each platform on which you distribute your brand --…

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239: Lack of Sleep is Hazardous to Your Health -- Lawyers Emotional Intelligence Book Club 1:02:58

4+ y ago1:02:58

1:02:58

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …

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238: How to Get Attention for Your Personal Brand 14:35

4+ y ago14:35

14:35

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The seventh pillar is attention--as Grant Cardone says, "if they don't know y…

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237: Three Ways to Market to Your List of Contacts Now -- Legal Power Players with Kristen David 51:30

4+ y ago51:30

51:30

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with business consultant and coach Kristen David. Kristen is a former trial lawyer who went from working 85 hours a week and taking home w…

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236: Finding the Time to Do the Work Necessary to Build Your Personal Brand 14:04

4+ y ago14:04

14:04

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The sixth pillar is work--it takes stamina and hard work to get a personal br…

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235: Don't Let Fear Stop You From Acting With Speed to Build Your Brand 13:44

4+ y ago13:44

13:44

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The fifth pillar is speed--in the short term, work faster and more efficientl…

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234: Delay Gratification & Be Patient When Building Your Brand 10:16

4+ y ago10:16

10:16

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The fourth pillar is patience--while you want to get to the end quickly, it d…

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233: How Lawyers Can Build Their Brand Around Their Passion 14:09

4+ y ago14:09

14:09

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The third pillar is passion--building your brand around what you love and wha…

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232: How to Make Exercise Work For You and Reduce Your Stress - Lawyers Emotional Intelligence Book Club 1:02:02

4+ y ago1:02:02

1:02:02

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …

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231: Why Being Yourself is Better Than Being Fake: Authenticity as the Second Pillar Upon Which You Can Build Your Brand 16:55

4+ y ago16:55

16:55

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The second pillar is authenticity intent--"showcasing your true self, your cr…

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230: How to Grow Your Law Firm and Delegate Effectively -- Legal Power Players with Brett Trembly 26:21

4+ y ago26:21

26:21

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our first Legal Power Players interview with Miami attorney Brett Trembly. Brett is the founder of Trembly Law Firm, a franchise and business law firm in Miami. The firm has gro…

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229: Your "Why" for Being a Lawyer is the First Pillar Upon Which You Will Build Your Brand 13:35

4+ y ago13:35

13:35

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The first pillar is intent--you're "why" for being a lawyer. Join me every da…

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228: How to Choose Your Own Path to Building a Personal Brand 17:57

4+ y ago17:57

17:57

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It! and explores the pros and cons of building a personal brand, and specifically addresses the fact that there are many ways to build a brand--not j…

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