The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell. #interiordesign
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design indus ...
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They're not that hot, or that young - but hosts Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) spill the tea every week on how a new generation of interior designers run their business. Join a community exploring the emotional, practical, and humorous side of the interior design business.
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Are you an interior design professional who wants to create time-accurate, money-generous, and fee-based job offers that clients jump to say "yes" to? Terri Taylor, President and Creative Director of the Interior Design Business Academy and the host of the Interior Design Business Podcast, is here to help interior design professionals who want to create lifestyle design businesses that pay them what they are worth. Each week, Terri is bringing her clear, proven, and repeatable step-by-step " ...
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The Interior Design Business CEO podcast helps designers stop feeling stressed, anxious, and overwhelmed and empowers them with the tools and strategies they need to start feeling calm, confident, and in control of their business. Join Certified Life and Business Coach, and award-winning Interior Designer, Desi Creswell, as she pairs mindset with effective tips, tools, and processes to help you stop feeling pulled in a million different directions, and start building a profitable, fulfilling ...
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The Art and Business of Interior Design weekly podcast offers a deep dive into topics of interest to interior designers around the globe.
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design. Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear hone ...
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Are you setting yourself up for long-term success in your design business? In this episode of Interior Design Business, we’re tackling the most common pricing mistakes that keep designers stuck in underpaid projects and how to fix them. Learn how to charge what you’re worth, avoid budget pitfalls, and create a profitable business model that attract…
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1062: 9 Years of A Well-Designed Business®—How Vision & Bold Action Can Grow Your Business
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33:52Today With LuAnn Nigara: Vision, Intuition & Taking Bold Action in Your Business. 9 years. Over 1,000 episodes. More than 9 million downloads. Today, A Well-Designed Business® celebrates a major milestone—and I could spend this episode reflecting on the journey. But if you know me, you know we’re going deeper than that. This isn’t just a celebratio…
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44: Finances & Marketing for Interior Designers in 2025 [The Table]
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42:03Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to…
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Designing for Small Spaces and Navigating the Tiny House Market
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46:14Darla sits down with Sarah Bronstein to explore the fascinating world of tiny homes, discussing personal experiences, real estate insights, and the unique challenges of designing for small spaces. They delve into the appeal of tiny living, the potential for investment in tiny house communities, and the differences between commercial and residential…
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121. Negative Thought Spirals: 5 Ways to Stay Calm and Focused
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28:52I'm diving into how to recognize when you're caught in a negative thought spiral and practical strategies to break free from it. By learning to manage your mind in these moments, you can cultivate a greater sense of calm, confidence, and focus in your work and life. I share five powerful techniques to stop negative thought spirals in their tracks. …
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Negotiating Interior Design Fees with Confidence
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19:47In this episode of the Art & Business of Interior Design, learn to navigate an often difficult conversation , the art of negotiating higher design fees. Our hosts discuss the article, Negotiating Higher Interior Design Fees with Confidence, by author Laurie Laizure. Ryan Shapiro Interiors Photographer Ryan Shapiro Photography https://www.ryanshapir…
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Ep. 105 - Let’s Talk About Goals, Your Why, and Building Your Legacy
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19:44Send us a text In this episode of Let’s Talk About Goals, Your Why, and Building Your Legacy, we dive deep into the power of core values and Big Hairy Audacious Goals (BHAGs). Discover how clarifying your principles and aiming high can keep you aligned, guide your decisions, and ignite a sense of purpose in both your business and personal life. Fro…
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High-End Interior Design Visibility: Global Strategy 💎 | Premium Marketing & SEO Authority Daniela Furtado
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1:01:36Send us a text Tired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍 🔥 What's inside this episode? …
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138: What's out for 2025 - 6 goals for our businesses
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58:50Shaun and Rebecca are kicking off 2025 by setting new goals for their businesses and getting clear on what’s out this year. From refining client processes to rethinking professional development, they’re sharing six major focus areas that will help shape a more intentional and productive year. Tune in for a candid discussion on what’s working, what’…
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1061: Amhad Freeman: Beyond the Man Cave—Carving a Niche in Luxury Interiors for Single Men
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1:08:50Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust m…
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Are your remodeling projects costing you more than they should? In this episode of Interior Design Business, we uncover the five biggest mistakes designers make during remodels—and how to avoid them. Learn how to take charge of your projects, prevent costly budget overruns, and ensure you're getting paid what you're worth. From setting clear agreem…
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1060: Design Trade Service: Quality Vendors, Trade Pricing and AI. Your Go to Sourcing Platform
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1:01:12Today With Greg Wyers and Jennifer Points Welcome to a Well-Designed Business. For today’s sponsored episode, I am excited to welcome Greg Wyers and Jennifer Points, president and marketing specialist at Design Trade Service. Design Trade Services is an exclusive online marketplace for designers created to streamline the sourcing process and let yo…
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Melanie Zaelich shares her journey starting from a career in advertising to becoming a successful interior designer. She discusses her business model focused on consultations, the importance of work-life balance, and how she caters to her target demographic. Melanie emphasizes the simplicity of her consultation services and the personal motivation …
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120. Choosing New Design Business Opportunities Without Overload
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30:54I share a powerful process for systematically assessing new opportunities and invitations. By asking yourself a series of key questions, you can gain clarity on whether saying yes or no is the right decision for you and your business. Whether you're considering a new design project, partnership, conference, or even your own ideas, this episode will…
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1059: Rachel Usher: Creating Community and Strength in the Interior Design Industry
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1:19:36Today With Rachel Usher: Hi, welcome to A Well-Designed Business! In this episode, I sit down with an inspiring designer, entrepreneur, and community builder to talk about resilience—both in life and business: Rachel Usher. We dive into the challenges of running a design firm, navigating industry roadblocks, and the power of creating a supportive n…
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Ep. 104 - Let's Talk About Carving Out Your Niche in a Competitive Interior Design Industry
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29:44Send us a text In this episode, we dive into why honing in on a specific niche can be the game-changer that helps interior designers stand out in a crowded marketplace. Rather than stretching yourself thin trying to appeal to everyone, we explore how narrowing your focus allows you to sharpen your expertise, streamline your marketing, and attract c…
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Design Without Limits or You Are Not Getting Paid for This
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19:07Are your remodeling projects feeling more chaotic than rewarding? In this episode of Interior Design Business, we’re tackling the crucial topic of boundaries and how they can transform your design projects into profitable, stress-free ventures. Learn how to create clear agreements, set expectations, and protect your time while delivering exceptiona…
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1058: What Would Lu Do?: Why the World Still Needs Interior Designers; A Pep Talk for You
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13:19Today With LuAnn Nigara: As an interior designer, at some point, someone—whether it’s a potential client, a trade partner, or even a stranger at a party—is going to question the value of what you do. They’ll say, “With the internet and so many resources, why does anyone need a designer?” And when that moment comes, are you ready to answer with conf…
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43: 3 Steps to Building a Lasting Business Legacy
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14:34Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen! This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well…
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Finding Community and Mentorship in the Interior Design Business
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29:47Julianne Hendrickson returns to discuss her significant growth in the interior design industry and the launch of her mentoring group for aspiring designers. She shares insights on the importance of collaboration, community building, and the value of mentorship in fostering professional development. Julianne also outlines her future goals for expand…
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119. Taking the Leap: Risk & Reward When You Invest
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27:04In this episode, I dive deep into the concept of risk tolerance and how it impacts your ability to achieve your biggest goals as an interior design business owner. I explore what risk tolerance really means, how to assess where you currently fall on the spectrum, and most importantly - how to expand your capacity to embrace discomfort and uncertain…
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1057: What Would Lu Do?: Designing Your Legacy: How to Create a Business That Stands the Test of Time
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33:00Today With LuAnn Nigara: Your business is more than just a source of income—it’s your story, your impact, your legacy. In this episode of A Well-Designed Business, I’m helping you design a business that leaves a lasting impression. Together, we’ll explore: What legacy truly means and why it matters. How to align your mission, core values, and daily…
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Ep. 103 - Let's Talk About the Journey to a 20+ Year Career of Entrepreneurship in Design with Crispin Butterfield
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42:12Send us a text Today’s guest is Crispin Butterfield—an interior designer who has been running her own thriving design business for over two decades. We’re going to dive into the ins and outs of building a successful firm: how she started from scratch, the moment she decided to grow her team, and the challenges she faced along the way. Now, with a w…
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Have you ever wondered how to make remodeling projects not only fun but also highly profitable? In this episode of Interior Design Business, I’m sharing my hard-earned insights into how designers can lead remodeling jobs, avoid common pitfalls, and maximize their earnings. From creating clear contracts and setting boundaries to confidently owning y…
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1056: Power Talk Friday: Ashley La Fond: How Working With a Professional Organizer Can Transform Your Client Experience
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56:22Today With Ashley La Fond: Are you delivering beautiful spaces that truly work for your clients’ lifestyles? In this episode of A Well-Designed Business, I’m joined by Ashley La Fond, founder of Of Space & Mind, to explore how professional organizers can revolutionize your design process. We dive into the ways Ashley collaborates with designers—lik…
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Know Your Worth: Paying Yourself as a Business Owner
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40:54Darla and Danielle Hayden dive into one of the most important (and tricky) parts of running a business: paying yourself. They discuss the challenges business owners face when it comes to managing money, shifting their mindset around finances, and figuring out how to move money from the business to their personal accounts. They also break down IRS r…
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118. Enough Chances to Succeed: Staying Committed to Pursuing Your Goals
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25:51In this episode, I share my personal experience of setting and achieving a challenging goal last year - doing a headstand in yoga. Through this lens, I explore the importance of giving yourself enough chances to succeed and staying committed to your goals, even when progress feels slow or difficult. Discover how to approach your interior design bus…
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1055: Naïka André: Do It Scared - A Designer's Journey Through Her First Show House
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58:26Today With Naïka André: Today on A Well-Designed Business, I'm talking about show houses with designer Naika Andre, who just completed her first one at the Kingston Design Show House. For years at WindowWorks, I've seen what makes show houses succeed or struggle, and that's why I love Naika's transparency about the entire process. She shares everyt…
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Ep. 102 - Let's Talk About Attracting Clients Through Strategic Web Design
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33:29Send us a text Cathleen Barnes is a web strategist and designer with over a decade of experience in the corporate digital e-commerce world. Specializing in working with interior designers, she creates websites that go beyond stunning visuals to become true business tools.What sets Cathleen apart is her data-driven approach. By leveraging inspector …
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Do you dread talking about money with your clients? In this episode of Interior Design Business, I’m diving into the challenges designers face when they avoid money conversations—and how it can hurt your business, projects, and client relationships. I’ll share why skipping the budget talk early on leads to mismatched expectations, wasted time, and …
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137: Meredith Huck Built Her Processes to Get Her Time Back
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1:07:33Meredith Huck, founder and principal designer of House of Huck, joins Shaun and Rebecca to share her journey from corporate sales to running her boutique interior design firm in coastal Connecticut. Meredith discusses her time-saving processes, the value of clear boundaries, and the creative inspiration behind her rapid success. Discover how her co…
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1054: Power Talk Friday: Hannah Bowyer: Maximizing Efficiency: Streamlining Interior Design with Virtual Assistance
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1:03:06Today With Hannah Bowyer: Hi, welcome to A Well-Designed Business! In this episode, I’m excited to dive into the world of virtual assistance and automation in interior design with the amazing Hannah Bowyer. We’re exploring how these powerful tools can help designers maximize their efficiency and elevate their client experience. I’ll share insights …
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42: Technology & Automation for Interior Design with Danny Marsh
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37:13Send Katie a Text Message!! Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges uni…
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New Year, New You: How to Reach Your Goals by Braving the River of Misery [Replay]
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45:13Calling all Wingnuts! To kick off the new year, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. Do your goals for your design business fe…
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117. Scaling Through Meaningful Relationships with Blue Pencil Collective
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55:10Have you ever wondered what it takes to build a successful interior design business through meaningful relationships? In this episode, I sit down with Kasey Johnson and Regan Nix, the co-founders of Blue Pencil Collective, a full-service design and architecture firm, to explore this very topic. Kasey and Regan also share their experience bringing o…
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1053: Jessamy Tsoris: Navigating the Design Landscape: A Journey to Full-Service Interior Design
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1:10:07Today With Jessamy Tsoris: Hi, welcome to A Well-Designed Business! Today I'm thrilled to share my heartfelt conversation with Jessamy Tsoris, an inspiring interior designer who transformed her career after facing unexpected challenges in the graphic design world. Jessamy opens up about her journey from sitting at a desk for hours to discovering he…
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Ep 101 - Let's Talk About How To Set Your Hourly Rate as an Interior Designer
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25:41Send us a text In this episode, we dive into the essential process of determining your hourly rate as an interior designer. Whether you charge by the hour, use flat fees, or quote per project, understanding your hourly rate is crucial for accurate pricing and profitability. We cover everything you need to consider, from your geographic area, ideal …
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Published in House Beautiful with Erin Shakoor of Shakoor Interiors
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21:29Have you ever dreamed of seeing your work featured in a national design magazine? In this episode of Interior Design Business, I sit down with Erin Shakoor of Shakoor Interiors to discuss her incredible journey to being featured in the summer 2024 issue of House Beautiful. Erin shares the behind-the-scenes story of her three-year renovation project…
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1052: What Would Lu Do?: Decide to Be Excellent: Goal Setting for a New Year!
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22:20Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! This week, my wonderful friend, productivity coach, and the host of the Small Business Straight Talk podcast, Amber De La Garza, will kick things off with a heartfelt introduction. In this episode, I will guide you through one of our most popular discussions from 2022: focusing on go…
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New Year, New You: Commit to Being Profitable [Replay]
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42:50Calling all Wingnuts! To kick off the new year, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. If you’re a small business owner offering…
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116. 3 Essential Things to Focus On in Q1 for Your Interior Design Business
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22:47I'm sharing the three most impactful things you can focus on in quarter one to gain traction and build momentum in your business. By constraining your focus and committing to targeted strategies, you'll be able to make meaningful progress towards what you truly desire, whether that's bringing in your best-fit clients, increasing your profitability,…
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1051: What Would Lu Do?: How to Handle Unrealistic Client Expectations Like a Pro
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33:29Today With LuAnn Nigara: Today on A Well-Designed Business, we’re tackling a scenario every designer knows all too well: when a client’s expectations go completely off the rails. What do you do when the budget doesn’t match the vision, the scope keeps growing, and they want you to manage tasks that were never part of the plan? Whether you’re trying…
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Ep. 100 - Let's Talk About Creating Clear Communication with our Clients
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55:07Send us a text As interior designers, we know how critical communication is when working with clients. From the very first meeting to the final reveal, clear and empathetic communication can make or break a project. And let’s be honest, we’ve all had those stressful moments—when things don’t go according to plan, or clients are uncertain or overwhe…
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Mastering Interior Styling for Your Next Photo Shoot
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38:41In this episode of the Art & Business of Interior Design, hosts Ryan and Shoshanna Shapiro dive into the transformative power of interior styling for photography. Whether you’re an interior designer prepping for a portfolio shoot, a photographer capturing a client’s vision, or a homeowner showcasing your space, this episode is packed with expert ti…
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Are you ready to start your design business but unsure where to begin? In this episode of Interior Design Business, I’m sharing the ultimate guide to building a successful design business from the ground up. I’ll walk you through the essential steps—from setting up your legal framework and building your team to creating vendor relationships and cra…
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136: Mixed Bag – Industry News, Updates, and What’s Been Happening with Us
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1:10:43Shaun and Rebecca dive into a mixed bag of topics this week, sharing personal updates, industry insights, and reflections as they kick off a new year. From refining boundaries to tackling social media fatigue, this candid conversation is full of relatable moments and tips for navigating the ever-evolving design industry. In this episode, we discuss…
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1050: Power Talk Friday: Amy Posner: How Interior Designers Can Be the Expert, Not the Order Taker
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1:12:08Today With Amy Posner: Welcome to a Well-Designed Business. Are you the expert in your business? The one driving conversations? Solving problems? Showing your clients how valuable you are, setting expectations, and running the ship? Or are you an order-taker, following along, being passive, and serving as a yes-man for your clients? Today, I’m join…
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41: Mindset Shifts to Scale Your Business Beyond 6-Figures with Laura Thornton
49:04
49:04
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49:04Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mind…
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New Year, New You: Self-Care Strategies for High Achievers [Replay]
38:47
38:47
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38:47Calling all Wingnuts! This holiday season, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** In this episode, Darla is joined by Katie …
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115. Follow Through on Your Goals: Self Accountability Strategies for Interior Designers
24:57
24:57
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24:57Do you struggle with follow-through and honoring commitments to yourself in your interior design business? You're not alone. Self-accountability is an essential skill that many business owners grapple with, especially as their companies grow and evolve. Tune in to discover practical tips for strengthening your self-accountability muscles. I share t…
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