最高の Independent Publishing ポッドキャスト (2024)

1
Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability Techniques 41:02

3d ago41:02

41:02

Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box. Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, …

1
Advice to Sell Your Books’ International Rights 37:53

1M ago37:53

37:53

There is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishin…

1
Tips to Level Up Your Independent Publishing Business 50:17

2M ago50:17

50:17

No matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (A…

1
Independent Publishing’s Biggest Challenges & Opportunities in 2024 47:16

3M ago47:16

47:16

With a new year comes all kinds of new possibilities for publishers to thrive! IBPA’s mission is to set up independent publishers and author publishers for publishing success, so CEO Andrea Fleck-Nisbet joins "Inside Independent Publishing (with IBPA)” to discuss the major issues that publishers are sure to face in 2024, and ways that publishers ca…

1
Important Lessons Learned from TOKYOPOP’s Incredible Resurgence of Success 36:14

4M ago36:14

36:14

In the last few years, TOKYOPOP has had incredible success, leading Publishers Weekly to declare them one of the fastest growing independent publishers of 2023. It’s always helpful for indie publishers to learn from each other, so TOKYOPOP’s COO and Publisher Marc Visnick joins “Inside Independent Publishing (with IBPA)” to discuss the achievements…

1
Solutions to Common Challenges that Independent Publishers Run Into 52:19

5M ago52:19

52:19

Independent publishers run into many of the same challenges with publishing, so the best way to figure out how to overcome those challenges is to learn from other publishers’ achievements and missteps. Taevo Publishing Founder and CEO Tamara Mayo joins “Inside Independent Publishing (with IBPA)” to discuss the best methods she’s learned about how t…

1
How Independent Publishers Can Land Distribution with Simon & Schuster 40:50

6M ago40:50

40:50

Many independent publishers feel a great divide between them and the Big 5 publishers. One of the biggest issues is access to various sales markets, such as bookstores, retail stores, and more. The good news is that there are new ways that these major publishers and indies can work together to the betterment of both. One such way is through distrib…

1
Reach Readers Through LibraryReads’ Top 10 Books List 36:15

7M ago36:15

36:15

Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recom…

1
Grab the Attention of Librarians through a "Booklist" Review 36:44

8M ago36:44

36:44

Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publish…

1
Learn How Distribution Sales Teams Sell Your Books to Amazon, Bookstores, and More 39:53

9M ago39:53

39:53

Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind …

1
How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout 45:56

10M ago45:56

45:56

Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand i…

1
How to Build Book Buzz with Social Media Influencers 42:28

11M ago42:28

42:28

Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges…

1
Tips to Sell Your Books to the Education Market 40:11

1y ago40:11

40:11

There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school auth…

1
Understanding the Importance and Benefits of Trade Reviews 37:54

1y ago37:54

37:54

Garnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent P…

1
How to Maximize Your Success Working with a Book Publicist 38:54

1y ago38:54

38:54

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques that independent publishers and author publishers can do to best maximize that experience and things that they can do that will actually hinder that experience. Smith Publicity Book Publicist and Marketing Associate Olivia McCoy is joining us today to s…

1
Independent Publishing’s Biggest Challenges & Opportunities in 2023 37:36

1+ y ago37:36

37:36

2023 is upon us, so in this episode of “Inside Independent Publishing (with IBPA),” IBPA CEO Andrea Fleck-Nisbet looks back at the hot button issues that hit the publishing industry in 2022 and how they affected (and will continue to affect) indie publishers. Andrea also shares advice about what publishers can do to prepare for the major issues the…

1
Strategies for Indie Publishing Success in the New Year 42:12

1+ y ago42:12

42:12

Now that 2022 has come to a close, it’s a great time for independent publishers and author publishers to look back on the past year to analyze what worked and didn’t work for their businesses so that they can make informed decisions about how to set themselves up for a more successful year in 2023. Joining us on the podcast today is founding publis…

1
CEO Angela Bole’s Fond Farewell to IBPA 44:14

1+ y ago44:14

44:14

IBPA’s CEO Angela Bole is moving on to a new opportunity after Nov. 30, 2022 as the CEO of Firebrand Technologies. So Angela joins “Inside Independent Publishing (with IBPA)” to discuss the highlights of her time at IBPA; comment on some of the biggest challenges facing independent publishers right now, including working with Amazon and trying to l…

1
How Independent Publishers Can Turn Social Media Followers Into Book Buyers 45:09

1+ y ago45:09

45:09

Social media platforms can be a great way to build your independent publishing brand and garner exposure for your books, but how do you turn all those followers on TikTok, Instagram, Facebook, and so on into lifelong fans of your books? Also, which are the most effective platforms for indie publishers to use? Lulu’s VP of Marketing Matt Briel visit…

1
Enhancements & Drawbacks of Artificial Intelligence in Publishing 40:40

1+ y ago40:40

40:40

Artificial intelligence has created many helpful improvements to book publishing, such as improving discoverability of books and finding copyediting errors in manuscripts, and there are many more to come as technology advances, but is there also a downside to some of these advancements? For example, will these advancements cost people jobs? Authors…

1
Tips for Selling Books to the Government, Education, and Healthcare Markets 36:12

1+ y ago36:12

36:12

There are many considerations for independent publishers wanting to sell books in the government, education, and healthcare markets. How is selling into these markets different from the retail trade? How do you get started? What are some reasons independent publishers may or may not want to pursue these markets? What are some tips for doing this we…

1
How to Optimize Your Books for Amazon & Run Successful Amazon Ads 48:26

2y ago48:26

48:26

If independent publishers and author publishers optimize their books properly for Amazon, it could lead to excellent sales, but likewise, if they don’t, it could hurt a book’s chances of succeeding. Also, advertising on Amazon can be a powerful tool, but it can be a complicated process. Don’t fret, on this episode of “Inside Independent Publishing …

1
Profitable & Creative Book Distribution Tips for Independent Publishers 47:35

2y ago47:35

47:35

IBPA is always looking for ways to set up independent publishers and author publishers for success, so we partnered with PubWest and Portland State University’s Graduate Program in Book Publishing to research five key issues facing publishing distribution today. Portland State University’s Director of Book Publishing and Assistant Professor in Engl…

1
How to Persuade Bookstores to Carry Your Independently-Published Books 43:03

2y ago43:03

43:03

It’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share exper…

1
Dependable Marketing Strategies and the Results Publishers Should Expect from Them 37:41

2y ago37:41

37:41

Marketing books can be overwhelming and discouraging, and to make matters more difficult, there are a lot of dependable strategies out there that wield excellent exposure for books but that does not necessarily mean that they lead directly to book sales. Book Launchers Founder Julie Broad joins us on “Inside Independent Publishing” today to go over…

1
How to Get Libraries to Carry Your Books 46:26

2y ago46:26

46:26

The U.S. has thousands of libraries, so if an independent publisher can get their books carried in the library market, it can be great exposure for their books and a lucrative endeavor. But, how does an indie publisher get libraries to carry their books? On this episode of “Inside Independent Publishing (with IBPA),” we invited Founder and Former C…

1
BookTok, Bookstagram & BookTube – The Latest Sensations to Market Your Books 40:35

2y ago40:35

40:35

Social media provides independent publishers with many incredible opportunities to promote their books, but it feels like new platforms pop up every day, which can make it overwhelming to figure out which platforms are the best. Today, Founder and CEO of Write|Publish|Sell Alexa Bigwarfe joins “Inside Independent Publishing (with IBPA)” to give you…

1
How Can Independent Publishers Get the Most Out of Amazon’s A+ Content? 36:25

2+ y ago36:25

36:25

One of the topics that independent publishers and author publishers always ask IBPA about is Amazon. Amazon is a juggernaut in the publishing industry and publishers want to know how to succeed in that marketplace. Amazon has a feature called A+ Content, which, if used properly, can be a helpful tool for publishers. So Amazon expert and i30 Media C…

1
Advice for Landing Film & TV Deals for Your Books 34:07

2+ y ago34:07

34:07

Selling the film or TV rights to a book can be a lucrative endeavor, but how does an independent publisher or author publisher sell their film and TV rights? Will Dreamly Arts Publisher Andreas John visits “Inside Independent Publishing (with IBPA)” to share expertise from his own experience selling the TV rights to a book series by one of this aut…

1
Improve Your Direct-To-Consumer Book Sales with These Digital Marketing Tactics 38:12

2+ y ago38:12

38:12

Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales through digital marketing, so founder Jason Kutasi visits “Inside Independent Publishing (with IBPA)” to share some of their most effective strategies. Jason shares which platforms have been most profitable to advertise on; why his indie publishing company …

1
How Independent Publishers Can Set Up Their Authors for Book Marketing Success 28:45

2+ y ago28:45

28:45

Many authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On …

1
IngramSpark: All Your Burning Questions Answered! 35:13

2+ y ago35:13

35:13

Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platf…

1
How to Get Your Books into Retail Stores 36:06

2+ y ago36:06

36:06

A lot of independent publishers and author publishers focus a great deal of time and energy trying to get their books sold in bookstores, but there are many other places to sell books that could be a perfect fit for various target audiences. In this episode of "Inside Independent Publishing (with IBPA)," publisher and founder of The Collective Book…

1
Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights 34:05

3y ago34:05

34:05

What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda…

1
Expert Advice for Landing Media Opportunities to Market Your Books, with Founder and President of FSB Associates Fauzia Burke 36:32

3y ago36:32

36:32

Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, …

1
Should Independent Publishers Jump on the Audiobook Bandwagon? 31:32

3y ago31:32

31:32

There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and…

1
Tips for How Independent Publishers Can Land Traditional Distribution, with IPG’s Richard T. Williams 32:34

3y ago32:34

32:34

Landing traditional distribution can be one of the most difficult things for independent publishers and author publishers to achieve, so Independent Publishers Group’s Vice President of Publisher Development Richard T. Williams shares invaluable advice about how indie publishers can increase their chances of being accepted, explains reasons why the…

1
How Independent Publishers Can Support DEI & Be Antiracist, with SCBWI’s Chief Equity & Inclusion Officer April Powers 44:40

3y ago44:40

44:40

SCBWI’s Chief Equity & Inclusion Officer April Powers joins host Christopher Locke for a candid conversation about actions independent publishers can take to bring about real change for marginalized communities, and actions that are unhelpful. Plus, what does April have to say about people who complain that companies shouldn’t get “political” by su…

1
The Controversy & Ethics of Hybrid Publishing, with Wonderwell CEO Maggie Langrick 25:12

3y ago25:12

25:12

What are some of the ethical conundrums that hybrid publishers fall victim to, and how can they overcome them? Why do some publishers think it’s controversial for hybrid publishers to be considered publishers? Hybrid publisher Wonderwell CEO Maggie Langrick shares her expert insight on these issues; why she loves hybrid publishing, and more. PARTIC…

1
Get Ready for the 2021 Season of "Inside Independent Publishing (with IBPA)"! 0:59

3+ y ago0:59

0:59

A new season of “Inside Independent Publishing (with IBPA)” starts Thursday, January 28! In this short intro, find out what new host IBPA Member Liaison Christopher Locke has in store for upcoming episodes of the podcast. Will this new season make you the most successful independent publisher the world has ever known? You’ll have to tune in to find…

1
Host-Guesting: An interview with independent publisher Peter Goodman of Stone Bridge Press 28:20

3+ y ago28:20

28:20

Topics Covered For Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamenta…

1
Virtual Frankfurt and Licensing Update, with MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting 30:53

3+ y ago30:53

30:53

The Frankfurt Book Fair was a completely virtual event this year. Licensing and permissions expert MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting reports on her experience, and also discusses the CASE Act, fair use, and piracy. Topics Covered Frankfurt Book Fair roundup, physical vs. virtual When to start prepping for next year's Frankfu…

1
Improving your Amazon performance by tweaking your “relevancy score,” with guest Penny Sansevieri of Author Marketing Experts 37:26

3+ y ago37:26

37:26

Every book has to earn its place in Amazon’s discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your book’s visibility and relevance using keywords, your author page, and more. Topics Covered • Amazon, a force for good or for evil? • How to make Amazon work for your book • Remember, at its hear…

1
What’s new and what’s changed? How the pandemic has transformed publishing, with Angela Bole of IBPA. 31:54

3+ y ago31:54

31:54

Topics include how the publishing world has changed the explosion of virtual events a hybrid approach to trade shows Pub-U online! a new focus on diversity indie publishers: adventurers and innovators why interns need to get paid better the emergence of bookshop.org how long can brick and mortar bookstores hold on? difficulties faced by publishers …

1
Publishing: Looking backward, looking forward, with Robin Cutler of IngramSpark 30:54

3+ y ago30:54

30:54

Topics Covered What is IngramSpark? Templates to make layout easier and books look more professional The importance of a unique cover design On-demand books for retail and wholesale markets How has publishing changed in the past 10 years and what trends will continue? POD manufacture lets anyone be a publisher Power of Amazon Ease of bringing books…

1
The search for hard data on how libraries foster book discovery, author recognition, and consumer sales, with guest Guy LeCharles Gonzalez of the Panorama Project. 29:17

3+ y ago29:17

29:17

### Links 2019 Readers’ Advisory Activities Survey https://www.panoramaproject.org/2019-readers-advisory-activities-survey Public Library Events and Book Sales Survey https://www.panoramaproject.org/news/2019/12/9/public-libraries-book-events-panorama-project-survey Immersive Media & Reading 2020 https://www.panoramaproject.org/immersive-media-read…

1
Diverse books for a diverse world, with Nicole Johnson of We Need Diverse Books 31:37

3+ y ago31:37

31:37

Diversity in book publishing begins with young readers finding books that speak to who they are and a diverse population of young professionals finding jobs in every aspect of the industry. Nicole Johnson, executive director of We Need Diverse Books, talks about programs and philosophies that are changing, literally, the face of book publishing in …

1
Books are more than books: multimedia possibilities for content enrichment, with Lindy Ryan of Black Spot Books and Vesuvian Media Group 25:38

3+ y ago25:38

25:38

Some books lend themselves to creative collaborations and multimedia treatments. Lindy Ryan of Black Spot Books and Vesuvian Media Group outlines the key issues facing publishers today and talks about what makes some stories suitable for dramatic performance and other nonprint media. Topics Covered Top issues for publishing today Connecting books a…

1
A Foreword look, at trade shows, reviewing, libraries, and diversity, with Victoria Sutherland of Foreword Reviews magazine 33:48

4y ago33:48

33:48

Victoria Sutherland, founder/publisher of Foreword Reviews magazine and a new member of the IBPA Board of Directors, looks at indie publishing, virtual trade shows, reviewing, libraries, and diversity. Topics Covered Coping with COVID How the pandemic may change publishing The future of trade shows (hint: it’s going virtual) Can the face-to-face me…

1
The view from the UK, a discussion with Independent Publishers Guild Chief Executive Bridget Shine 41:48

4y ago41:48

41:48

The COVID-19 pandemic is changing publishing around the world. Bridget Shine of the Independent Publishers Guild talks about issues, partnerships, and the role of indies and author-publishers in the UK. Topics Covered What is the Independent Publishers Guild? How are publishers coping with COVID and the changing retail and distribution landscape? A…

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