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Your guide to digital marketing, SEO, podcasting, and content creation. Tailored for service-based businesses, we cover actionable strategies, industry insights, and stories from entrepreneurs also working to scale their business. Together we cultivate a resonating hub of content that captivates your audience and inspires brand loyalty. iMoves Podcast is the official podcast for iMoves Management.
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A Shift in Consumer Behavior: How to Align Your Marketing Strategy and Buzzwords to Cut
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13:41
In this episode of the iMoves Podcast, host Tahjma VanBuren shares a major cultural and business shift set to define 2025 marketing strategies: the rise of “Big C” Community. Surface-level connections and buzzwords like “community” have diluted genuine relationships. This episode offers insights into fostering deeper, mutually beneficial connection…
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Listening to Your Audience: The Key to Effective Content Creation
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In this episode, Tahjma VanBuren offers practical tips for business owners on content creation and marketing strategies, emphasizing authenticity. She encourages recording daily activities and sharing personal expertise without conforming to typical content creator norms. This episode highlights common mistakes like frequently changing strategies, …
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Building a Value-Based Business: Infusing Faith in Everyday Business Decisions
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In this episode of iMoves Podcast, Tahjma VanBuren touches on some foundational aspects of a Christ-centered and value-based business. Using the example of how Jesus chose His disciples based on their skills, willingness, belief, and responsiveness, we explore what these qualities mean for modern business owners. We discuss the significance of sele…
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Podcasting to Transform Your Brand and Engage Clients
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In this episode of iMoves Podcast, Tahjma VanBuren covers some essential steps for successfully rebranding your podcast, using iMoves Podcast's own pivot as a case study. Tangible Tip of the Week: discover why some podcast guests may not be sharing their episodes and learn strategies to encourage more collaboration and promotion. We explore the rea…
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Podcasting for Business and Life Coaches: A Case Study
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This week on iMoves Podcast, we are engaging in our very first case study on the mic. The podcast of interest? Show Up Real with Cat Del Carmen [09:58]. We talk about all of the things that Cat is doing well -- the list is quite long [12:35] and just one area of potential improvement. This episode is covering: brand strategy, website structure for …
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The Solo Entrepreneur's Insider to the Business of Podcasting
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Podcasting is a powerful tool that can elevate your business from being solely income-driven to becoming an influential movement. By defining your podcast’s purpose, creating high-quality content, growing your listenership, converting listeners into clients, and continuously optimizing, you can harness the full potential of podcasting to make a pos…
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How Major Brands Make Google Fall in Love with Their Podcast
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This week on iMoves Podcast, we talk about the Top 100 Business Podcasts and their SEO strategies [01:36] because yes, even Oprah uses Search Engine Optimization. The keys to success are in creating searchable episode titles [03:02], utilizing blog posts for episode promotion [08:39], optimizing URL slugs for searchability [11:27], and enhancing li…
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Elevating Your Podcast's Reach and Impact with SEO
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This week on iMoves Podcast, we talk about the role SEO plays for podcasters and its benefits for boosting visibility. [03:13] Understanding Search Engine Optimization (SEO) [5:48] as a tool for aligning podcast content with audience search behaviors is a great way to start working smarter, rather than harder! Our host, Tahjma VanBure, gives insigh…
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