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Hightower Digital Media Podcast

HightowerDigitalMedia

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Small businesses and entrepreneurs “in the 509” (zip code). From sharing favorite apps and online tools, to brainstorming sessions and interviewing locals, we hope you get some entertainment and knowledge. Located in Wenatchee WA
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Hello Lowdowners! DZ here. Apologies for the delay getting the recording of last week’s Happy Hour out to you all— there was a problem with the audio which took a minute to find a fix. You’ll hear that Hightower still sounds a little distorted here and there, and I apologize for that! I figured out what went wrong when we recorded, so, fingers cros…
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When we hear the term “canvassing” with regard to politics, it often brings up ideas of well-meaning volunteers going door-to-door in communities outside of their own to help persuade those residents to vote one way or another. It turns out, this kind of canvassing is not that successful in moving the important needles of tight races, and can even …
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If you think the GOP’s Congress of Clowns represents the fringiest, freakiest, pack of politicos that MAGA-world can hurl at us – you haven’t been to Texas. It’s widely known, of course, that Ted Cruz, Greg Abbott, and most other top Republican officials here are obsequious Trump acolytes. Thus, Texas is infamously racing against Florida to be decl…
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Former New Mexico Gov. Bruce King once opposed a bill because, he said, he feared it would “open a whole box of Pandoras.” An odd rhetorical twist, but it would be helpful if today’s ego-bloated, high-tech billionaires and corporate profiteers had a bit of self-restraint, rather than thinking their money equals genius. For example, such doofuses ar…
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Before there was a USA – before our Constitution was adopted, and even before our 1776 Declaration of Independence – one of America’s best democratic institutions was already delivering for the people: The Post Office. But it’s important to realize that, for 250 years, this invaluable public service has delivered more than mail. It was – and is– a …
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“Somebody better investigate soon.” That’s a lyric in Bob Dylan’s “Oxford Town,” a 1962 song deploring the relentless murdering of Black people and civil rights activists in the Deep South. The line mocks the refusal of racist officials to punish the White murderers, instead cynically covering up atrocities by promising do-nothing “investigations.”…
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If your home or business is suddenly being engulfed in flames, you count on a quick response from the fire department. But who rushes to aid firefighters when so many of the burning buildings they enter are contaminated with chrysotile asbestos – a cancer-causing product so deadly that it’s banned in over 50 countries? So far, no one. Upgrade your …
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Hey everyone! DZ the sidekick/nerd, here. It has been a while since we’ve all gotten together, hasn’t it?! Hightower and I thought it was time we gathered round the kitchen table, poured ourselves something to drink and had a chat. It’s time for our next Paid Subscriber Roundtable on Tuesday, April 9th, at 7:00pm ET. Ever wanted to ask Hightower a …
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Free Market ideologues fabricate some of the most preposterous yarns trying to justify their assertion of corporate greed over public need. Consider their far-fetched of Laissez-fairyland tale that by allowing corporate giants to dodge the billions of tax dollars they owe to our country, the top executives of those corporations will plow that money…
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If you’re concerned about fossil fuels and climate change, consider an energy source that, according to its backers, will make everyday living “comfortable and healthier.” What is this miraculous substance? Oil. Huh? Yes, that filthy scourge of our planet and health, is being ballyhooed as our globe’s energy and environmental salvation! By whom? Of…
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When a fox attacks a hen house, is it uncivil for the hens to raise a ruckus? Two Supreme Court justices say it is. Elevating collegiality above social justice, right-wing extremist Amy Coney Barrett and progressive jurist Sonia Sotomayor have jointly been hailing America’s top Court as a model of genteel political discourse, claiming that the six …
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Too many American newspapers have shut down or shriveled to irrelevance, but, luckily, we still have such bastions of local journalism as the Chicago Chronicle and New York News Daily. But wait… those aren’t real newspapers, aren’t local, and aren’t even American. They are Russian fake-news outlets, created in recent weeks by Putin’s propagandists …
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Poor Katie Britt, the Republican senator from Alabama. She was set up by her party’s operatives to do the GOP’s televised response to Joe Biden’s State-of-the-Union speech. Sadly, her moment in the national limelight was widely panned, even by Republicans, for her presentation was overwrought and – well, cringey. But the visuals pale to insignifica…
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In my view, the greatest of America’s “Founding Fathers” was not Washington or Jefferson – nor, technically, he wasn’t even an American. Rather, he was a British immigrant and itinerate agitator for real democracy, enlightenment, and universal human rights. Upgrade your subscription He was Thomas Paine, a prolific, profound, persuasive, and widely …
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Well, well, well – look who’s waking up and raring to go: Mr. and Ms. WOKE! We so-called “woke” people have been the target of far-right politicos and front groups that are frantically trying to ban us and our ideas from America’s political discourse. In the past few years, such thuggish gubernatorial demagogues as Ron DeSantis have perverted the p…
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Although the sun is an essential life force, we need to protect ourselves from its relentless glare. Sunglasses? Check. Beach umbrella? Check. Tinted car windows? Check. A huge, multi-trillion-dollar parasol floating in outer space to reduce global warming? Uh… huh? Upgrade your subscription Ready or not, here come the corporate hucksters and techn…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
  continue reading
 
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
  continue reading
 
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.…
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You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, yo…
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How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. …
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Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocial…
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Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then yo…
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One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen…
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Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many pe…
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Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you…
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MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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Shop Small Fall: a Neighborhood Bakery. On this episode we have coffee and catch up with Kristin at Sugar Momma’s Sweets in Cashmere. Learn about her experiences with the power of local community, social media networking, and partnering with fellow small businesses for events like Scare Crazy… and more!--- Send in a voice message: https://podcaster…
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One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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R Shack is a caterer in East Wenatchee who specializes in events - they also enjoy participating in pop-ups (most recently the Food Truck Knight at WVC; their food goes fast as it is highly recommended). We ask how they persevered as a mobile vendor during wildfire season, as we recorded this episode up at the Supernova Business Launch event - Cong…
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What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialE…
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“Everybody loves lavender and I have done the work to make good, nontoxic products you can trust…” -Beth Hammerberg, Down By The River Lavender. Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss th…
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How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Lis…
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There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com…
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Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss the LIVE PREMIERE Oct 1! WIN PRIZES!--- Send in a voice message: https://podcasters.spotify.com/pod/show/hightowerdigitalmedia/message…
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As you engage with your audience via email, be sure to move them to your social media platforms for further engagement. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should co…
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Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a sp…
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Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliv…
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Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketin…
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You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an …
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Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen …
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Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his …
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Too many times business owners put themselves on the pathway to going broke quikcly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the secret sauce to profitability. Listen to this episode and learn more about all of the ways Josh and his …
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