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brain hickey

Adam Bensman

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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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John Hickey has been exposed to the ups and downs of business management, climbing the career ladder and starting multiple businesses. In this podcast, John shares tools that helped him manage better, achieve success and handle bad situations. If you are running your own business or managing a team for an organization, this podcast will hit home for you. Gain practical methods for improving work life balance while achieving more in business.
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The Pat Hickey Podcast

Pat Hickey, Rusty Humphries

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Business, Sales, Leadership, Fun, and cool Suits... That describes business leader Pat Hickey. The show? A blend of the good life, with the secrets for success in business, life, and love.
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It was 10 years ago today that Tech 2 Success was officially created. Join John Hickey as he talks about the humble beginnings of Tech 2 Success as well as how the company has progressed over the past 10 years. Thank you to everyone who had a part in making Tech 2 Success' story.
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Join John Hickey in our first episode since 2020 as he talks about why we stopped uploading, why we're back, and what's to come in the future. Stay tuned for more podcasts discussing Cyber Security, Ai, Web development, and how to leverage every tool you can to grow as a successful business.
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The Voice! Ken Dab-Row Part 2 - The Pat Hickey Podcast On this episode of The Pat Hickey Podcast, Pat and co-host Rusty Humphries travel to Hollywood to talk with one of the most legendary broadcasters of our time, Ken Dab-Row. You'll hear the famous voice that's sold over a million cars, and learn his tips for a long life, and great wealth, health…
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The Voice! Ken Dab-Row Part 1 - The Pat Hickey Podcast On this episode of The Pat Hickey Podcast, Pat and co-host Rusty Humphries travel to Hollywood to talk with one of the most legendary broadcasters of our time, Ken Dab-Row. You'll hear the famous voice that's sold over a million cars, and learn his tips for long life, and success. Ken Dab-Row w…
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Why Having Fun Is Key To Success - The Pat Hickey Podcast On this episode of The Pat Pod, Pat and co-host Rusty Humphries talk about why living to work is NOT a good idea. Learn: Why trying new things is so important. Why you must suck before you succeed. What's wrong with video games? ABOUT PAT HICKEY Pat Hickey was born in Chicago, IL, but now li…
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Getting Through Tough Times - The Pat Hickey Podcast On this episode of The Pat Pod, Pat and co-host Rusty Humphries talk about tough times. Learn: Learn: How Billionaires structure themselves for success. How discipline can help you succeed. Why you must prepare yourself. ABOUT PAT HICKEY Pat Hickey was born in Chicago, IL, but now lives in Phoeni…
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Giving Back - The Pat Hickey Podcast On this episode of The Pat Hickey Podcast, Pat and co-host Rusty Humphries talk about Pat's appearance on Mike Rowe's TV show "Returning The Favor." On the show, (The Cowboy Who Cares - Episode aired 3 February 2020), Pat helps Mike Rowe reward a local area man who has given much to the community. Pat talks abou…
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The Best Advice I Ever Got - The Pat Hickey Podcast On this episode of The Pat Hickey Podcast, Pat and co-host, Rusty Humphries, talk about the best advice they ever received, and teach you how to succeed with what they learned. Entrepreneur, Businessman, Sales Leader, Motivator... Pat Hickey is all that and more. Welcome to the Pat Hickey Show, a …
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People Are Insane! The Pat Hickey Show In this episode of The Pat Hickey Podcast, Pat is in RARE form! Pat tells co-host Rusty Humphries a story about an event at a restaurant drive-thru, that is not only a lesson in customer service but the lack of thinking in today's world. Entrepreneur, Businessman, Sales Leader, Motivator... Pat Hickey is all t…
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How To Improve Your Sales Craft Immediately - The Pat Hickey Podcast In this episode of The Pat Hickey Podcast, Pat and Co-Host Rusty Humphries talk about what you can do to turnaround your sales career right away. Learn: How Important Is Time? What Can Failure Teach You? Are Goals Really That Important? Entrepreneur, Businessman, Sales Leader, Mot…
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Pat Hickey's - Top 5 Tips To Be A Better Salesperson In this episode of The Pat Hickey Podcast, Pat and co-host Rusty Humphries talk about how to be a better salesperson. Learn: What you need to know to improve your sales skills. The importance of listening. How to make more money. Entrepreneur, Businessman, Sales Leader, Motivator... Pat Hickey is…
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The Pandemic of Sloppiness - The Pat Hickey Show On this episode of The Pat Hickey Podcast: Pat and co-host Rusty Humphries discuss Pat's concern about an epidemic that is sweeping the world, Sloppiness. Learn: Why Sloppiness = Laziness Why it's so important to watch self-improvement YouTube videos. How to stop being sloppy and lazy. Entrepreneur, …
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Certified Life Coach, Elisa Butrym shares actionable tips for dealing with a sudden migration to work from home. Managing your work in conjunction with raising children, homeschooling and sharing works pace with spouses who now work from home can elevate levels of frustration and anxiety, especially during the Covid_19 pandemic. Receive a free sess…
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How To Make Money During This Terrible Economic Time - The Pat Hickey Show - GUEST Mark Lebovitz www.VRTrader.com On this episode of The Pat Hickey Show, Pat introduces you to HIS money guy. Find out who Pat Hickey talks to about investments, and what does his financial expert, Mark Lebovitz, think about making money in this terrible economy. Can y…
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How To Stay Healthy During The Corona Crisis - The Pat Hickey Show - Guest Nisha Jackson Ph.D. Pat Hickey isn't a doctor, but he does like playing doctor when he's at home. In this special edition of The Pat Hickey Show, Pat and co-host Rusty Humphries, talk to Nisha Jackson, Ph.D. Learn: How to protect yourself from COVID-19 What you can do now to…
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How To Get The Best Car Deal, Right Now, During COVID 19 - The Pat Hickey Podcast In this strange and disturbing time, people are looking for help and a deal. In this episode of the Pat Hickey Podcast, Pat Hickey and Rusty Humphries talk about how to take financial advantage during these tough times, and how you can get the best car deal, right now…
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The Pat Hickey Podcast - How To Stop Being Stupid On this episode of the Pat Hickey Show, Pat Hickey and co-host Rusty Humphries, get very real. Are you your worst enemy when it comes to your success? How can you stop self-sabotage? How work smart and reach your goals? How do you set proper goals? Entrepreneur, Businessman, Sales Leader, Motivator.…
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On this episode of The Pat Hickey Show - How To Beat Your Competition. Competition comes in many forms, and you must choose whether you want to beat your competition or lose to them. Pat Hickey and co-host Rusty Humphries give you valuable tips on How To Jump Ahead Of Your Competition and beat them for your advantage. Entrepreneur, Businessman, Sal…
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In this episode of The Pat Hickey Podcast: How To Dress For Success. Pat Hickey is known as an impeccable dresser, Pat Hickey and co-host Rusty Humphries discuss the importance of dressing well. Why it matters, and how you can dress for success on a budget. Entrepreneur, Businessman, Sales Leader, Motivator... Pat Hickey is all that and more. Welco…
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Entrepreneur, Businessman, Sales Leader, Motivator... Pat Hickey is all that and more. Welcome to the Pat Hickey Show, a weekly look at how to improve your life, business, and skills. In his episode: Meet Pat Hickey and learn how this regular guy, became a multi-millionaire, and tips so you can be one too. ABOUT PAT HICKEY Pat Hickey was born in Ch…
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Web expert and Internet Entrepreneur Larry Ludwig offers actionable tips for improving your company's search engine results. Content is a top priority and your web site's content needs to be unique, genuine and designed with your customer in mind. Larry's SEO for Writers course is available to help your team improve the content of your web site and…
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After coming to grips with the fact that we will only receive pennies in comparison to the $125 offered in the Equifax Data Breach settlement, we discuss the Office 365 platform. The suite of apps is amazing for collaboration, file sharing, communication, task lists and project planning all in a cloud based platform.…
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After visiting Washington DC with the NAMA Association to meet with congressmen and senators, we review the process for meeting the legislators' staff and we discuss the monuments in Washingon, DC, the Smithsonian and the great atmosphere in the Nation's Capital. We also discuss the Equifax data breach, how you can claim your $125 and what you shou…
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We discuss the word behave and break it down to Be & Have as taught by Gene Zannetti of ZWinningMindset.com. You have to focus on who you want to be rather than what you want to have. This can be applied to business, school, family, and personal life. We discuss forming habits and how to use social media to hold us accountable and motivate others t…
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Big Data, Artificial Intelligence (A.I.) and Business Intelligence (B.I.) are becoming household names and are being associated with every report writer and new technology being introduced today. While businesses can leverage A.I. & B.I. to transform growth, most businesses are neglecting to use simple data from daily operations to measure and trac…
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In this first Live recorded version of the podcast, John discusses how his business partners decided to reduce the amount of custom projects sold and focus on standard lines of business. How many of us have that one piece of business that consumes our resources or margins and we continually allow it to distract us? It could be a person, customer, t…
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The only guarantee is that things will change. This is true of your career and business and in your home life. We discuss how an unplanned change due to my son's shift from baseball to bowling impacts my schedule and free time and may be impacting productivity. There are some things we can do to better process unplanned changed, whether it be trivi…
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Spring is a great time of year to get another fresh start on business goals and also on personal goals. Its time to have a planning session to review your goals and adjust your plan to get back on track. We discuss how to use the LetGo app and Ebay to turn some things around the house into some extra cash. Using these apps is also a great way for k…
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Based on the feedback from the previous episode, we learned that most people prefer communicating via text message. We also learned that people overwhelmingly despise voicemail. How ironic that in an age becoming dominated by Alex, Siri and Google Home and countless voice recognition services that the recorded voice has become an annoyance. In this…
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Have you ever missed out on something because you weren't communicated with effectively or have you heard the excuse, "Nobody told me!" from your team or family. Odd are it can be avoided with over communication. Communication is a two way street and not only do we need to understand that not everyone is responsive to the way we want to contact the…
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Cyber criminals are working 24/7 to infiltrate your e-mail, social media accounts and business networks. Although most people say that data security is a high priority to them, their behavior does not match their sentiments. In this episode, we review simple ways to start protecting yourself and your business from cyber criminals that will greatly …
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Your comfort zone can hold you back from trying an activity that will provide you with great joy and have a positive impact on your relationships at home and at work. After discussing some scenarios where John was able to step outside his comfort zone, we review steps you can take to improve your chances of success, making it less stressful to vent…
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After receiving a complaint from a customer, we are given the opportunity to regroup, restart and show our best work. Only 1 in 25 dissatisfied customers will ever complain. The same may be true for unhappy employees. We discuss how to receive a complaint and create an action plan to solve the issue at root cause.…
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How well people know you dictates whether or not they will say hello to you or approach you when you meet in public. John discusses how his use of LinkedIn to tell his story lead to memorable in person encounters at a wine tasting at his son's school. Listen for tips and the strategy for growing your linked in network, why you need to expand your n…
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We underestimate how much personal information everyone is exposed to throughout the workday and how that affects everyone's mood and focus throughout the day. We discuss self awareness, emotional intelligence, exercising empathy and using focus to achieve greater empathy.
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John discusses how an attempt to take a day with an empty calendar backfired. He applies some of the teachings from The 7 Habits of Highly Effective People course by Stephen Covey and the book Getting Things Done by David Allen to create a plan for a productive work week. These concepts, adjusted for our own style can relieve stress and anxiety at …
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This episode is a discussion on some of the very cool innovations from the 2019 NRF (National Retail Federation) Show. John discusses how Alibaba stole the show from the big brands on the main floor, how generic versions of AmazonGo stores will have a hard time deploying, due to operations, not technology and how some of the not so big companies fa…
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This episode is an introduction to the podcast and the host, John Hickey. After a brief background, John introduces listeners to his business and personal history and reviews the goals of the podcast. For anyone who is a manager, business owner, self employed, coaching youth sports, struggling with work life balance. This is for you.…
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"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." -- Maya Angelou Words don't matter as much as how you make your readers feel. Pretty wild hearing that from a guy who writes for a living, right? It's true. The most important aspect of powerful copy is the layout, flow, and fee…
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People are overstimulated and bombarded with marketing messages everywhere they go. Capturing and keeping attention is a battle, and the days of poetic prose are gone. Be brief. Cut to the chase. Deliver the most concise message as possible. In today's Episode, we're dissecting real world scenarios as we dive into the art of simplicity.…
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My wife and I were strolling our downtown when we saw this ad in the window of a jewelry shop. Living in a town whose primary industry is tourism, we see a lot of ads, but this one was different. It stopped us both in our tracks. It read, "Long-Term Wife Insurance" and was accompanied by a photo of a diamond ring (see www.brainhickey.com/podast - E…
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This weekend I got a message on LinkedIn. It was from Angel. Angel is a Podcast listener and a connection of mine on LinkedIn. We've been sharing book recommendations, resources, and exchanging pretty regular messages on LinkedIn recently. A month or so ago, Angel sent me an Audible book. It blew me away. And this weekend, he asked for my mailing a…
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As I'm recording this Podcast a mule deer walked up to my window to say hi. Talk about timing... (picture below). Back to episode details. There is no better feeling than buying something that makes you smile. The joy, bliss, and excitement you feel erase any concerns about money. Remember that last check you got at a restaurant when you went a lit…
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In today's episode, we'll explore why none of the email marketing statistics, tips, and tricks are relevant. All that matters is your list, your audience, your credibility as a sender, and the data that you collect. I'll share some stories about how I tried to use the latest tactics and failed. What worked? Experimentation and exploration. I'll sho…
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Modern marketing has sparked an obsession with "reach" and "impressions." As if that's the primary metric that matters. In today's episode, I dissect many falsities of modern marketing in order to refine our focus on the ONLY impression that truly matters.Adam Bensman による
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Modern consumers have become savvy to the marketing tactics used to capture attention and make sales. Nearly anyone can launch a company online, buy Facebook advertising, and start showing up in the newsfeed of thousands of people within hours. This has led to an inherent distrust of online companies. Consumers start to question, "Are they credible…
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Ever notice that a keynote speaker is always introduced by someone else? It'd be a little weird if he personally rattled off his accomplishments... but someone else doing it seems to build credibility and social proof. It's no different with marketing your business. You can make all the claims you want, but they only carry so much weight. The minut…
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