WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Welcome to the Gym Talk podcast, where amazing things happen.
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Relationships, careers, business, politics, faith, religion, that all deals with training, dieting, and living a healthier and better lifestyle Support this podcast: https://podcasters.spotify.com/pod/show/jt-thompson/support
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This podcast is about my journey escaping the 9-5. I will be taking about my struggles and failures and everything in between.
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It's Easier To Sell Fitness Now, Here's Why...
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If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness. However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why t…
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Cheers to you, Warren. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problem…
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Playlists are fine, but aren't tailored to the exact intervals, workout style or flow of your class. What you want is a custom mix that ebbs and flows with the energy of your group fitness class as if there was a live DJ playing inside the room. Well, now that's possible with Reflex Radio. Head over to www.reflex-radio.com and start your free trial…
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How To Know EXACTLY Who Your Core Customer Is w/ Mecka Fitness
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I had my friends over at Mecka Fitness come on the podcast to talk about how to know who your core customer actually is?? Kevin Beamon (founder) and Sarah Neff (head of Marketing) allowed me to process their existing customer database and run it through The Gym Real Estate Company's customer segmentation reporting software to provide actual data as…
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This single practice has resulted in more gym owners making more money and understanding the binary aspect of their business more than any other tactic out there. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For o…
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Your Landlord Doesn't Want You To Know This (Full Presentation from PushPress Conference 24')
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This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decad…
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The way gyms have graded themselves on retention needs a correction.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create t…
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MADabolic Is Now Outsourcing Nutritional Coaching?!?!
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MADabolic has always maintained their core competency - group fitness classes. However, they've have nutritional guidance resources available to any client interested, for free. These resources were created by Finley Funsten, owner of the MADabolic Charlotte portfolio of three studios. But now, Finley and MAD HQ have decided to partner with Macrost…
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One Of These Has To Be Unique For Your Gym To Stand Out
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If you want your gym to stand out from the crowd, one of the following needs to be unique: 1. The problem you solve 2. How you solve it 3. The person you solve it for. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. …
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While this is exactly how I came up in the industry, leveraging the outdoor space of my leased building, it is changing quickly as landlords are beginning to prohibit this activity. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money…
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In this segment of Live Problem Solving, I'll be taking you through how I'm advising a current gym owner client think about making his new gym location feel + look like an expensive, premium brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and mak…
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Always Be Recruiting, Even If You're Not Hiring
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As a small business owner, even the most modest turnover in staff can leave you up shit's creek. That's why I always recommend that owners are constantly recruiting for talent, even if they are satisfied with the current person in that role. Here's how it works... —------------------------------------------------------------------------------------…
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If you jump straight into paid marketing without a solid organic marketing game. You're simply setting yourself up for failure and to burn a ton of cash. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a dec…
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MADabolic dropped a new promo video, and I'm going to go through it scene by scene and share what I think other gym owners can take away from this and apply to their own marketing content. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you mor…
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Death of Lazar Dukic At The CF Games | What Does It Mean For The Brand & Affiliates?
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If you're in the CrossFit world, you're well aware that tragedy occurred at this year's annual CrossFit Games with the death of Lazar Dukic during the swim event. Following this event, there has been a lot of conversation around what this means for the brand of CrossFit and how it will or will not impact it's affiliates. Here's my thoughts... —----…
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Opening Multiple Corporately Owned Gyms w/ Corey Davis
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Corey Davis is the founder of Core Blend Training, a semi-private tranining gym with 3 locations in Georgia. We were recently introduced by a mutual colleague and I was interested to see how (and why) he decided to corporately scale his locations within a regional market. https://www.coreblendtraining.com/ —-----------------------------------------…
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If you've lost trust in your employees (or anyone really), this framework might help. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to…
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As the genre of "hyrbid fitness" continues to grow a la CrossFit, Hyrox, DecaFit, etc... How do you think the open gym models are going to adjust their facilities to accommodate? --------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working …
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Here's how to leverage two different competing listing agents against one another to increase your odds at favorable lease terms. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working wi…
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Currently looking into new project management software, and thinking how I wish I had used this more when I owned my gym... ------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help creat…
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I've legally had to wait to tell this story. Hopefully, you can learn from my mistakes. —------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their…
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Aspire for your business to be these things, in this order. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experie…
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Ultimate Guide to Small Group Training w/ Vince Gabriele
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Vince Gabriele is a gym owner and thought leader in the small group training space. He has a new book out called The Ultimate Guide To Small Group Personal Training that you can download for free.. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitn…
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The Little Book of Gym Marketing Secrets w/ Mark Fisher
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Mark Fisher is back on the podcast to discuss his new book, The Little Book of Gym Marketing Secrets, that is now available to you for free. Make sure to follow the incredible work Mark and his business partner Michael Keeler are doing with their Business For Unicorns mastermind. —--------------------------------------------------------------------…
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If anybody knows about finding niche audiences, it's PH. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience…
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Never Late To Your Fitness Class Again At SWEAT440 w/ Matt Miller
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#neverlate is the unique sales proposition that SWEAT440 is hoping will capture a niche market of boutique group fitness users. Matt Miller and Cody Patrick are the founders of the Miami based fitness franchise and have big plans for growth beyond their 20+ locations. Check out them out at www.sweat440.com —-----------------------------------------…
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Next time you're complaining about your member management software or your CRM, or any other SASS product that makes your life insanely easier 90% of the time, considering this perspective... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Goodbye InBody, Hello Spren! A Convo w/ Jason Moore
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Jason Moore is the founder of Spren and he's convinced that the current methods of analyzing body fat percentages, HRV and other bio metrics are not as accessible as they can be. And after using Spren (and comparing it to my own Dexa scans), I think he's right. https://www.spren.com/ —----------------------------------------------------------------…
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If you've been in business for 18, 36 or 60 months, and you haven't developed your operational workflow (systems), you're fucking up. So let's talk about fixing it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in……
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If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-o…
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Can we normalize sucking? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stup…
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Advising Chipotle, Starbucks and [solidcore] with Jay Siano
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Jay Siano is a New York-based entrepreneur, commercial real estate and wellness executive who has been instrumental in advising and scaling some of the most successful brands in the world (Chipotle, Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center to name a few). Jay and I have a conversation about the fitness industry, CRE, his e…
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Think Your Brand's IP Is Protectable? This Proves It's Not.
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I know you designed a proprietary workout, choreographed sequences, methodology, blah blah blah.... But guess what? It's all up for grabs. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a…
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The Constraint In Your Business Isn't What You Think
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To find the true problem within the business, you need to change how you view the problem. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barb…
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Creating Personal Training Prices For Your Gym
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One of the recent problems I was tasked to solve by a client was to help them recreate their personal training pricing model. Need help with something business-related in your gym?Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only …
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Understanding Pricing Psychology For Your Gym
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A high-end, semi-private training client of mine has tasked me with helping them restructure their pricing model. They're considering using "decoy pricing", which I'm a huge fan of, typically. But in this particular case, I'm advising against it. Want help solving business problems in your gym? www.wtfgymtalk.com —----------------------------------…
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This message is brought to you by The Gym Real Estate Company. There's a fine line between having an increase in brand presence with multiple locations and cannibalizing them. Need help with location selection, leasing or buying a building? Head over to www.gymrealestate.co to book a free Discovery Call.…
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This is another episode of Live Problem Solving where I take you behind-the-scenes of how I actually help my clients solve their business problems. Today, we are looking at a new location that one of my client's is signing a lease for, and he wants to re-imagine class flow and training floor layout. —------------------------------------------------…
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These small adjustments can save you $1,000+ per month in rent. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness exp…
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Remember when you first started the business? Sure, you were nervous as hell, but you had enough FuckIt in your system that allowed you to make the hard decisions. But where is your FuckIt now? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness …
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Zoning May Not Be Your Issue. Check The Use Of Your Building.
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Most gym owners are experienced enough to check for zoning compliance before signing a lease. However, zoning isn't always the issue. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…
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Another segment of Live Problem Solving where I take a look at a recent problem one of my consulting clients had that we can all relate to — a to-do list that never seems to end. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I wo…
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Fhitting Room Closes Locations + Struggle Of Corporately Owned Gyms
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Recently, a popular boutique group fitness brand out of NYC, Fhitting Room, announced it was closing most of its locations. This video is my response to this news and a few industry insights. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Group Fitness Doesn't Want Members To Become Autonomous
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Do you think these two efforts are at odds with one another??? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness expe…
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Back with another segment of Live Problem Solving where I'm taking a look at a client's desire to change up their pricing model as they move in a different direction with their service offering. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness…
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My friend and colleague, Dr. Sean Pastuch (founder of Active Life) and I keep in touch regularly. However, it had been a minute since we had a catch-up call, so we decided to double-dip and record it as a podcast as well. —-------------------------------------------------------------------------------------------------------------------------------…
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Creating Your Own Version Of The CrossFit Open, MADabolic's Game Day or OTF's Hell Week
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Want to create an annual or bi-annual event that allows your members to celebrate your unique belief in fitness? Here's how I'm structuring the strategy for one of my consulting clients. Have a problem in the business you need help solving? www.wtfgymtalk.com —-----------------------------------------------------------------------------------------…
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The Nuance Of Your Problem Is Probably Not Relevant To Solving It
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Everyone with a business problem has a 10-minute backstory as to why it's a problem, how it became a problem and all the in's and out's that ultimately do not actually lead the person to a solution. Here's how I recommend looking at it. —----------------------------------------------------------------------------------------------------------------…
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Shoot The Shit | Finley & Landon Funsten
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Finley began her journey with MADabolic as a client, then became a trainer, evolved to a GM, and eventually part owner of a 2-location portfolio in Charlotte, NC. At that point, her husband (Landon), quit his corporate career and the two of them purchased 100% of the portfolio equity and then opened a 3rd location.We jam on topics ranging from evol…
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Creating Your Aspirational Org Chart + Payroll Reallocation
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This is part of a new segment called LIVE Problem Solving where I walk you through an existing consulting client's problem and show you how I plan to solve it in real time. Want your problems solved? Head over to www.wtfgymtalk.com —---------------------------------------------------------------------------------------------------------------------…
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