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Nouveau podcast unique en son genre qui mélange le meilleur de Burger Quizz, la crème des startups de l’Ouest et l'impertinence de Naddymess. Le concept ? Une équipe de champions des startups et de la tech, les résidents de l’émission, affronte chaque mois une équipe adverse composée de 3 membres d’une même startup dans un jeu de questions réponses complètement délirant mais pas tant que ça non plus. Rejoins nous sur les réseaux sociaux pour découvrir les coulisses du podcast: https://www.in ...
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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3 konkrete Marketing-, Tech- und Business Hacks zum Umsetzen geteilt von den Growth Hackern Hendrik Lennarz und Bastian Willers, sowie ihren Gästen. Unseren 3 Podcast Formate sind: 1. #askmeanything: Wir stellen deine und unsere brennendsten Fragen direkt an Expert:innen aus der Growth, Marketing- und Digitalszene 2. Unlock Weekly: Wöchentlich 3 neue, exklusive Hacks aus unseren echten Growth Projekten 3. growth:unlocked: Die erfolgreichsten Growth Hacks der Welt im Detail analysiert und erk ...
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From Ultra Consultants, the leading Digital Transformation business consulting firm for manufacturers and distributors, Ultra Transformation is our weekly podcast that shares business tips, interviews with industry leaders, case studies, software comparisons, and practical ways for companies to accelerate their growth. Designed for CIOs and CTOs on the verge of Business Transformation projects to Operations and HR leaders looking to maximize their efficiencies - Ultra Transformation brings s ...
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What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
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Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDon…
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Transforming Client Feedback InTo New Product Features
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CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how customer feedback can drive new product features, optimization, and business growth opportunities. Discover how Simple.io's intuitive marketing software optimizes creative workflows and improves project man…
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Streamlining Creative Project Briefing & Approval Workflows
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CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io offers intuitive marketing software to optimize creative workflows and improve project management for creatives, ad agencies, and marketing teams. Learn how their solutions simplify the review and ap…
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AI In Podcast Advertising & YouTube Sponsorships
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Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and personalization in advertising campaigns, optimizing performance and ensuring effective audience reach. Learn from specific case studies where AI-driven strategies have significantly improved ROI in pod…
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Effective Marketing For Healthcare & Life Sciences Companies
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Founder and Chief Growth Officer, Christine "Chris" Slocumb, from Clarity Quest, part of the Supreme Group, discusses effective marketing strategies tailored for healthcare and life sciences companies. Discover how to elevate your marketing efforts in these specialized industries and achieve growth through strategic approaches. Explore the unique i…
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Founder/Chief Growth Officer of Clarity Quest/ Supreme Group, Christine "Chris" Slocumb, discusses how to stop starvation marketing. Connect With: Christine "Chris" Slocumb: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and Calif…
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How Local Grocers & Convenience Stores Can Modernize Their Marketing
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Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds l…
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The Surging Importance Of Retail Media Networks
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Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data…
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President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced measurement, data analytics, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers. Explore more about AppsFlyer's innovative solu…
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Employing A Powerful AI-Driven Marketing Strategy
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President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their …
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Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through enga…
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Fueling Fandom & Creating Better Advertising Experiences
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Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagement using proprietary AI. Scott delves into the realm of competitive intelligence and marketing strategies, emphasizing the importance of understanding competitors to enhance your marketing business. Di…
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CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party…
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CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation revolved around the evolution of attention measurement in marketing, with a focus on the importance of using science-based approaches. Scott emphasized the need for a combination of art and science, and…
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The Benefits & Challenges Of Implementing Contextual Advertising
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President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and conside…
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The importance Of Brand Safety & Alignment In CTV Advertising
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President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedta…
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The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
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VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how understanding your competitors can enhance your marketing efforts and the importance of identifying your brand differentiators. Join Tim as he shares insights on navigating the evolving landscape of marketin…
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