Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
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upGrad Enterprise aims to build the world’s largest GenAI learning initiative to enable high-growth companies to embrace technology’s transformative business impact. Hosted by Srikanth Iyengar, CEO, upGrad Enterprise, the GenAIrous Podcast, will curate an exciting roster of global experts and guests, who are at the cutting-edge of Generative AI, and its varied applications in the world of business.
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The Life Sciences GenAI Exchange is a ground-breaking new podcast that brings together influential stakeholders from Life Sciences regulators, investors, practitioners and technologists, to exchange ideas and discuss practical experiences around the use of GenAI. Each podcast features top minds from across the Life Sciences industry sharing their insights and experiences in a lively session designed to stimulate ideas and discussion and help identify positive and actionable ways to embrace G ...
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A Conversation with "GENE" on BCG's AI Learnings. This audio program from Boston Consulting Group explores the transformative impact of GenAI on business—and our featured expert would know! The program stars a GenAI chatbot named GENE in conversation with BCG editor in chief Paul Michelman. GENE's memory banks are stocked with research and insights on GenAI from some of BCG’s top thinkers. GenAI on GenAI will help leaders understand the state of AI in business today; how it stands to reshape ...
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Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond
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Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insigh…
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Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma
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In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover h…
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INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!
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In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin…
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Navigating Gen AI and Automation in Life Sciences
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In this episode of The Life Sciences Gen AI Exchange podcast, host Jason Bryant is joined by Daniel Berglund from Nordic Capital and Aman Wasan of Aris Global to explore the growing impact of generative AI and automation on life sciences research and development. The discussion covers economic pressures facing the industry, the importance of levera…
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Can a GenAI-driven mental health platform ever be safe?
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In this episode, Jo Aggarwal (Founder & CEO, Wysa) spotlights a range of crucial topics, from the impact of an overprotected physical world and an unprotected virtual one to whether science is finally fulfilling its long-held promise of computing with Gen AI. She also explores optimal strategies for creating a defensible AI offering and dives into …
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Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput
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In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights in…
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Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon
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In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, …
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From neural networks to fuzzy logic: Gen AI in Academica
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In this episode of the GenAIrous Podcast, listen to Srimathi Shivashankar's (Global Head - HCL EdTech Business) compelling take on the critical need for academia and corporates to join forces in embracing Gen AI. You'll also get answers to questions like: could Gen AI be the equalizer gender diversity initiatives have been waiting for? How will the…
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In this episode of the GenAIrous Podcast, Rahul Singhal (Chief Product and Marketing Officer, Innodata) shares insightful perspectives on how Gen AI is poised to reshape humanity. Beginning with his view that this technology could herald the dawn of a new internet, he takes listeners on a journey through why humanities degrees will gain renewed imp…
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How does Gen AI impact a business' competitive advantage?
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In this episode, Sangeet Paul Choudary (Founder, Platformation Labs) spotlights Gen AI's true potential — its ability to remove friction in knowledge management and understand highly structured knowledge bases. But what does this mean for businesses and where does competitiveness come into play? Tune in for a fascinating look at how Gen AI unlocks …
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Gen AI for support engineers: A Kahuna Labs case study
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In this episode, Sanjeev Gupta talks about transforming the world of support engineering using Gen AI. An industry that is ripe for disruption, he unpacks the market potential, key challenges, and Kahuna Labs' unique approach to solving a problem that has stumped may. But perhaps most fascinating of all, Sanjeev spotlights the necessary shift from …
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From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma
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In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…
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Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan
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In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…
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Can unstructured, uncleaned data serve as fodder for Gen AI?
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In this episode, Amit Padalkar and Deepak Sharma dive deep into the debate between industry-agnostic and domain-specific Gen AI use cases, explore whether companies should invest in developing their own large language models (LLMs), and reveal how small businesses are making bolder moves compared to large enterprises. They also highlight the rise o…
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Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma
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Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…
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Application of GenAI in enterprises — A practitioner's viewpoint to realising its full potential!
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In this episode, Vivek Ganotra (Co-founder, Sentisum) takes listeners on journey through emerging innovations from the Bay Area to India and parts of Europe, highlighting the unique contributions each region brings to the AI landscape. He also touches on how Gen AI is reshaping industries worldwide before shifting to the critical topic of data mana…
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Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror
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Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …
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This episode of the GenAIrous Podcast offers a contrarian perspective on all things AI and Gen AI. Amit Choudhary, consulting and tech industry expert, provides fascinating insights about how Gen AI will simplify coding, bringing engineering skills to the limelight; a yin and yang approach to build or buy decisions for AI solutions, and a cricket a…
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From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution
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Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…
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Everyday to epic: solving problems with Gen AI
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In this episode, Hexaware's President and Global Head of Gen AI Consulting, Arun "Rak" Ramchandran talks all things generative AI: from usage in one's personal life, to deep technology, enterprise use cases and the age spectrum; specifically how different people adopt technology. He provides a succinct, insightful framework called the 4A approach t…
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PSA: Those who think Gen AI is a Fad will Fade
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In this episode of the GenAIrous Podcast, CP Gurnani (Co-Founder, AIonOS) talks to Srikanth Iyengar (CEO, upGrad Enterprise) about how generative AI is driving demonstrable value that's reflecting in the stock prices of companies, but also on the impact across different parts of the value chain. He offers invaluable advice for boards and enterprise…
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From Data to Diagnosis How AI is Shaping Pharma Marketing
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Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …
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In this episode, Jaspreet Bindra (Founder - Tech Whisperer Ltd) takes listeners on an eye-opening journey; beginning with his nuanced perspective that while we've had decades of AI, we've only begun to notice it 18-20 months ago. He also explores generative AI's potential in white collar work; specifically contact centers and IT services. Jaspreet …
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Real world wins: Gen AI for customer-centric solutions
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In this episode, Nitin Seth (Co-founder and CEO, INCEDO) discusses the critical role of data in digital transformation, the importance of contextualizing AI models, and the widespread implications of AI on jobs and enterprise productivity. Nitin also highlights the ethical considerations companies must address, including data privacy and bias, and …
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Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence
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Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…
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Can Gen AI regulation keep pace with innovation?
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This episode of the GenAIrous Podcast is a thought-provoking conversation that promises to reshape your understanding of GenAI's role in the legal field. Join Kit Burden, a distinguished member of the Global Leadership Team at DLA Piper, as he shares his expert insights into the challenges the legal sector faces in adapting to the rapidly evolving …
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Is Gen AI set to change the digital marketing game, again?
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On this episode of The GenAIrous Podcast, we explore the transformative world of generative AI in marketing. Join digital marketing expert, Asavari Moon as she takes us through the evolution of marketing—from the broadcast era to precision, and now, to the exciting realm of predictive marketing. Discover how AI is revolutionizing hyper-personalized…
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Can Gen AI bridge the promise and practice gap in Sales?
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In our very first episode, sales veteran Vikram Ekambaram spills the beans on how generative AI is rewriting the rules of sales engagements for enterprises. But first, we align on some definitions—what is the core difference between AI & Gen AI? Discover how automation is empowering sales reps to focus on relationships rather than grunt work. Tread…
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At upGrad Enterprise, we’re building the world’s largest Gen AI learning initiative, empowering high-growth companies to leverage GenAI in their journey to peak performance. Hosted by Srikanth Iyengar, CEO, upGrad Enterprise, the GenAIrous Podcast, explores how visionaries at the cutting edge of technology are using Gen AI to reshape the business l…
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Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar
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What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…
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Data-Driven Decisions: Transforming Pharma Sales
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How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …
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Let’s take a peek behind the curtain, shall we? Mentioned in this episode: Check out BCG's new podcast series Imagine This... Imagine ThisBoston Consulting Group BCG による
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What’s headed our way in 2024? Read more insights from BCG at https://on.bcg.com/3t7h1A8 Mentioned in this episode: Check out BCG's new podcast series Imagine This... Imagine ThisBoston Consulting Group BCG による
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What should CEOs do when they wake up tomorrow? Read more insights from BCG at https://on.bcg.com/3t7h1A8 Mentioned in this episode: Check out BCG's new podcast series Imagine This... Imagine ThisBoston Consulting Group BCG による
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How does GenAI promise to shake up industries, companies, functions, and even individual roles? Read more insights from BCG at https://on.bcg.com/3t7h1A8 Mentioned in this episode: Check out BCG's new podcast series Imagine This... Imagine ThisBoston Consulting Group BCG による
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Chapter 4: Blending Innovation and Responsibility
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While companies pursue the opportunities promised by GenAI, what are ethical pitfalls and missteps they must avoid? And what’s the best way to do so? Read more AI insights from BCG at https://on.bcg.com/3t7h1A8 Mentioned in this episode: Check out BCG's new podcast series Imagine This... Imagine This…
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PR & Communication Agency GenAI Playbook: Decoding trends and best practices
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Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…
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Data Insight Playbook: Tools and Training for marketing effectiveness
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Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…
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This is the Pharma Marketing Playbook: Data, GenAI, and Beyond
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Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…
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