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The Workplace Innovator Podcast, hosted by speaker, entrepreneur and answer-man Mike Petrusky, offers real-world insights from top facility management & workplace leaders on how to use tech, talent and tenacity to create the best workplaces on earth. Powered by iOFFICE, the #1 employee experience IWMS platform, The Workplace Innovator helps corporate real estate, facility management, IT, and HR leaders design incredible “friction-free” workplace experiences that fuel employee productivity, t ...
 
Who exactly are the thought leaders in the $18-billion-plus linen, uniform and facility services industry? This podcast aims to shine a light on this industry’s more than 200,000 employees through thought-provoking interviews with industry insiders and business experts on issues critical to your company and workforce. Most Americans might not realize it, but they benefit at least once per week from the cleanliness and safety of laundered, reusable linens, uniforms, towels, mats and other pro ...
 
Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable? I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing ...
 
The Facility Management Innovator Podcast is where FM industry leaders talk about workplace trends, challenges, and the future of the built environment. Mike Petrusky interviews FM practitioners and industry-partners about effective marketing and sales strategies, resources available to facility managers and opportunities for collaboration in the FM community. We'll also get to know a personal side of our guests as we explore their interests and talk about the trusted business relationships ...
 
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show series
 
There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads. However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation. A headlin…
 
Phil Kirschner is a Workplace Strategy and Change Leader at McKinsey & Company where he applies his years of experience persuading complex networks of stakeholders to transform their operational processes and behaviors. Mike Petrusky asks Phil about his journey at Credit Suisse, JLL and WeWork and how those experiences helped him find his passion f…
 
Melanie Shong Helm, an HR veteran who currently serves as the corporate director of human resources at Crown Health Care Laundry Services, discusses the policies your company should put in place to prepare for acts of harassment and retaliation in the workplace, and how you should respond when an incident is reported. For more information on TRSA’s…
 
We are all guilty of consuming so much knowledge that we take it in… then do nothing with it. We all want to be students of the game. Students of an industry. But, we’re all afraid to become the teacher. We’re all afraid to hit the “publish” button. We’re all afraid to voice an opinion that may draw attention… and negative at that. Today I’m tellin…
 
If your Facility Service Company is not focused on Brand Marketing, then you’re missing out on an opportunity to establish your business (and your personal brand) as the leader in the IFM or Property Management space. In this episode I share 10 things I wish I knew (or did) with branding…. 10 years ago. And, keep in mind, I only started the “brand …
 
If you have a Facility Management company and you don’t have a podcast today, you’re leaving thousands (if not millions) of dollars on the table. In this episode I share 9 reasons why IFM company needs to have a podcast. And… let’s be honest. There are PLENTY of ways to monetize on a podcast. Enjoy!Javier Lozano, Jr. による
 
Deana Haynes, LEED AP BD+C, is Director of Commercial Real Estate at ChargePoint where she is passionate about the development of new technology solutions and business models that allow organizations to capitalize on the growing need for EV charging at their properties. In October 2022, Mike Petrusky hosted a live webinar called “Leading the Charge…
 
The key to having a successful marketing department is to script your marketing campaigns and strategies ahead of time. In this episode I share why you want to play offense with your marketing strategies and not always defense.Javier Lozano, Jr. による
 
If you want to have a successful attempt at launching marketing campaigns, initiatives, etc – then you need to follow 1 (or all 4) marketing strategies mentioned in this podcast episode. I share the exact 4 strategies (and some tactics within those strategies) that have made me a successful CMO. And, these strategies have been proven to work in the…
 
Kay Sargent is Senior Principal & Director of WorkPlace at HOK, Mayra Portalatin is Vice President of Facilities Services at NVE, Inc., Lena Thompson is Director of Building Operations & Administrative Services at the American Psychological Association and Geoff Snavely is Vice President & General Manager at milliCare Floor & Textile Care. In Octob…
 
A successful marketing plan isn’t just a great idea. Even better… a successful facility services marketing leader doesn’t just create cool things… Marketing sometimes is just a bet, based on theories. Better said… marketing is the act of creating a hypothesis that supports your theory which will eventually impact your sales pipeline and directly gr…
 
The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.” Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close. That’s not an idea. It’s a strategy. A well respected and strong marketing leader provides marketin…
 
Noelle Via Borda is Senior Program Manager of Workplace Design at Adobe where she is focused on designing workplace policies, programs and environments that are human-centered. Mike Petrusky asks Noelle about her passion for creating a great workplace experience using cross-functional experimentation, inclusive design based in employee engagement, …
 
Most Facility companies try to simply build… a business. A company. However, that’s the wrong approach. Especially in todays digital age. And, if you want to succeed in 2023, building a media company is paramount. If not a game changing strategy. But, why should you build a media company? How do you build a media company? What’s needed to build a m…
 
In order to successfully run a marketing department in you facility or property management company, you need to have structure. Just like Rome was built. It was built on a solid foundation. With an ultimate goal. So many people believe that marketing should be creative, free-flowing, limitless, etc. Yet, so many people also want results from market…
 
Nick Baum is Portfolio Optimization Manager at BAE Systems Australia where he is responsible for optimizing the performance of the BAE Systems Australia Property Portfolio to drive competitive advantage. Mike Petrusky asks Nick about his views on workplace strategy, the evolution of workplace design and forecasting the future needs of the company’s…
 
Possibly the most controversial topic, but your facility services company shouldn’t have a VP of Sales and Marketing. They should have a VP of Sales. Then have a separate hire as the VP of Marketing. In this podcast, I break down how combining Sales and Marketing into 1 department and 1 leader is not only hurting your FM business, it’s wasting valu…
 
As a facility management marketing expert I track all sorts of metrics and KPIs for all of our marketing strategies. Yes, they are a ton of numbers to track. But, these numbers allow us to understand if we need to add more fuel to a strategy that is crushing it for us, while also placing a hold and pivot on other areas. However, with all these metr…
 
Lisa Whited is the Founder and Chief Transformation Officer of WTF (Workplace Transformation Facilitation), a Senior Associate with Advanced Workplace Associates (AWA) and the author of “Work Better. Save the Planet: The Earth-First Workplace is Good for People, Great for Business”. Mike Petrusky asks Lisa about how her experience and education in …
 
If you’re an aspiring marketing leader in the facility services industry, then there are 5 areas you should focus your attention on to ensure your marketing initiatives are successful. As a CMO of an emerging tech company, I always focus my attention on these 5 areas because it not only keeps me accountable, but demonstrates to my CEO that our stra…
 
Back in December 2020 I took on an Inc 5000 client in the facility services space. In a matter of 18+ months I helped this company increase their website traffic by over 700%. This podcast episode gives you the exact steps I used to achieve this type of success that has helped them close multiple deals… all through organic traffic.…
 
Erica Keswin is an Author, Speaker, Podcast Host and Workplace Strategist who is a trusted guide for companies around the world looking for ways to connect their teams, increase engagement, and create a human workplace. In September 2022, Mike Petrusky hosted a live webinar called “Bring Your Human to Work: When People Thrive, Business Thrives” whe…
 
As a marketing leader (or aspiring) in the facility services space, sometimes it’s difficult to get, listen, articulate, and implement feedback from the sales team. A lot of the time it’s unmerited. While other times it’s super helpful. But how do you balance it? What type of feedback should you accept? Here’s the thing… feedback from a sales team …
 
Brandon Holden is CEO of Eptura™, the global worktech company that brings together nine software products to provide solutions for people, workplaces and assets to enable everyone to reach their full potential. Mike Petrusky visits Brandon near Eptura’s™ Salt Lake City, UT office to discover the story and vision of the company formed by the merger …
 
Marketing has a new metric called ROAS – return on ad spend. Essentially it’s what the company makes after the cost of running a specific ad or campaign. However, the challenge with calculating ROAS is that it requires a TON of money spent on ads before you can find a reliable number. This podcast breaks down how our team was able to evaluate dozen…
 
A trio of executives with more than 110 years of experience in the linen, uniform and facility services industry join the podcast to discuss the hospitality/hotel market and how to convince hoteliers to move away from their on-premises laundry operations and work with a commercial laundry. Bob Corfield, CEO of the Laundry Design Group; Steve Miller…
 
In this episode I share 3 simple strategies that will help you create and find your dream customer in the facility and property management industry. Honestly… it’s pretty easy to implement and execute too. Plus, having a clear understanding of your ICP (ideal customer profile) will also improve your marketing focus and direction. Creating a strateg…
 
After many years of successfully launching and running email drip campaigns and sales campaigns, I encountered something I’ve never seen before. My email open rates were sitting in the mid-teens. Granted, the email privacy laws are beginning to take effect on marketing strategy, but still, something was wrong. After digging deep into our email mark…
 
Cristina Herrera is Founder of Cristina Herrera Consulting, LLC in New York City where she is fiercely committed to supporting organizations to grow with purpose in reaching their goals by developing change management strategies, workplace strategies, coaching and start up consulting. Mike Petrusky asks Cristina about our changing world and how her…
 
Starting a facility and property management podcast is quite easy actually. This podcast will give you the step-by-step guide on how to successfully launch a podcast in the FM or PM industry, why it’s important to have a podcast, and all of the other tools necessary to record weekly episodes. Podcast is the best way to anchor yourself, your brand, …
 
If you’re in the facility management industry and managing (or coordinating) marketing initiatives, you also need to know and understand how a proven sales system works. This will help you better position your marketing strategy, ad copy, website copy, email copy… as well as improving your headlines, bringing out pain points and more. Marketing lea…
 
Vik Bangia is the CEO of Verum Consulting, LLC in Minneapolis, MN where he is passionate about helping clients prepare for the future of work while disrupting the status quo in corporate real estate and facilities management. Mike Petrusky asks Vik about the evolution of the workplace and the need for compassionate leadership in organizations as we…
 
Have you ever run ads on LinkedIn, Google, Facebook… or any other digital channel… and NOT get an ROI on the ads. I’m probably preaching to the choir here because we’ve all done that. But, once your FM business figures out how to properly target, run, and optimize digital ads – getting a return on your investment is much easier than you think. Runn…
 
If your Facility Management company focused on growing your email list over the next 12 to 24 months – the challenges of cold calling, getting new leads, generating new business, etc will almost be solved. And email list is like a secret way to printing money that you can depend on. Learn how I grew my email list over the course of 10 years and wha…
 
Bob Fox is Chairman & Principal at FOX Architects and Publisher at Work Design Magazine, Jennifer Ingram is Founder & CEO at Calibrated Lens, LLC and Yasmien Fadl is AVP, Head of Workplace Design & Experience, Enterprise Real Estate at TD Bank. In August 2022, Mike Petrusky hosted a live webinar “Announcing the Winners of the 2022 Next Work Environ…
 
Disney is the perfect example every facility and property management company should model their services after. Disney shares an experience that is 2nd to none. And, many of us have been there too. However, not many IFMs are willing to deliver the same level of service as a Disney would. Imagine if your business stepped up and gave that level of se…
 
We all listen to experts. In sports. On the news. At school. If you’re an expert, people will listen. But, how do you position yourself as the “go to” expert in the Facility Services industry? It takes time, but it can be done. And, when you’re positioned as the “go to” expert, Facility Managers will pay top dollar for your services because you’ve …
 
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