Email Deliverability 公開
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This is a podcast that dives deep into the world of email marketing and deliverability, offering expert insights, strategies, and practical tips to help you optimize your email campaigns and maximize your deliverability rates. Join us as we peel back the layers of email marketing, uncovering the latest trends, industry secrets, and best practices to empower you in crafting engaging emails that land in your subscribers' inboxes.
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Bobi Nikolovski is a Head Email Marketing Technician & Quality Assurance Specialist at Flowium. In this one Luke grills a real newsletter whiz on how ecommerce brands can keep that deliverability flowing (get it - flowing / Flowium). 00:00.00 lukeavedon All right? We're here with Bobby from flovium the brilliant email mastermind Bobby how did you g…
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Secrets of email warm-up from the master. I especially loved the info on API reputation. About warmy.io: Auto all-in-one tool for email deliverability to make your Email Channel Reliable. We help you to increase deliverability Real mailboxes, real people About anybiz.io: The most innovative B2B sales machine. You are a busy entrepreneur, and you wa…
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In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking…
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BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. In this episode of Email Deliverability Unfiltered, we welcome Ron Dorsey, Director of Lifecycle Marketing at Eargo, and Matthew Seifert, Senior Director…
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What’s a legitimate sender to do when they find themselves caught up in a cycle of low deliverability and poor engagement? Together with Ron Dorsey, Director of Lifecycle Marketing at Eargo, we review the specific gameplan that got them from the spam folder to the inbox and key takeaways that you can apply to your own email program.…
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There are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on our interaction with customers and the email community, including myths about General Email Marketing, Email Content, Data Collection and Email Verification
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Permission is a foundational part of email deliverability. That is, a recipient has given explicit and informed consent to receive email from you. In this episode, we're joined by Skyler Holobach, the Senior Manager of Email Reputation for Pardot & Salesforce Marketing Cloud to discuss the essentials of permission and understanding the legal and te…
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While it would be great for mailbox providers to be able to trust the mail based on your sending domain right off the bat, anyone who’s gotten a spoofed email that they thought was legitimate knows that isn’t always the case. That’s where authentication comes into play. One of the more technical aspects of email, email authentication, is a series o…
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One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. We cover how to navigate email metrics with guest expert Alyssa Dulin of Convertkit.…
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Whether you land in the inbox or in spam is determined by the recipient’s mailbox provider (Gmail, Outlook, etc.), and the mailbox providers use sender reputation to determine whether you’re trustworthy enough to go to the inbox. In this episode, we cover the basics of sender reputation and what factors influence it.…
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If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll brea…
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