最高の Ecommerce Playbook ポッドキャスト (2025)

1
How Taylor Holiday Views Influencer Marketing 27:41

4d ago27:41

27:41

In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This episode is a prelude to our new Sharpen Your Skills episode dropping tomorrow (Season 2, Episode 3) - which covers this even more in depth! Key Topics Cove…

1
How Tecovas’ CMO Uses Product to Unlock New Markets 59:45

7d ago59:45

59:45

This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the full story behind their marketing success. From understanding the customer to building the right product, finding the ideal distribution channels, and crafting memorable ads—this ep…

1
We Ranked Every Employee—Here’s What Happened! 51:59

12d ago51:59

51:59

Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening. In this episode of the Podcast, we dive deep into the Key Employee Index, our custom-built employee scorecard that tracks performance, impact, and cultural fit at Common Thread Collective. Our VP of Employee Developmen…

1
Measurement Mistakes That are Costing You Millions 27:20

14d ago27:20

27:20

If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure ecommerce brands are unknowingly starving their own growth because they’re looking at the wrong data. As brands expand beyond DTC into Amazon, retail, and omnichannel marketing, traditional metrics like MER and ncROAS no longer tell…

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The Tecovas Ad That Broke DTC Twitter (And Why It Worked) 25:47

19d ago25:47

25:47

DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many misunderstood the ad’s real impact, and what it reveals about the future of growth marketing. Was this ad truly a “bad” direct response play, or was it actually a genius move tha…

1
The Death of Ecommerce Jobs? AI vs. Humans Explained 37:51

21d ago37:51

37:51

AI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ecommerce jobs at risk? In this episode, we dive deep into the future of AI in ecommerce, breaking down how AI is transforming everything from inventory management to ad buying, and whether human expertise can still compete. Will AI …

1
The Purple Accountant: The Secret Weapon Your Business Needs 30:57

26d ago30:57

30:57

Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than ever, and the game has changed. But there’s one secret weapon that can turn the tide: accountants who understand marketing.In this video, we break down why financial professionals need to step across the bridge and integrate marketi…

1
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025 46:28

28d ago46:28

46:28

The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, vanishing venture capital, and economic shifts have crushed many ecommerce businesses. But here’s the twist—2025 could be the best year in DTC history. In this video, we break down the evolution of DTC brands, why so many have…

1
Compass Explained: The Next Evolution in Creative Strategy 36:58

1M ago36:58

36:58

Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down how Compass revolutionizes the way brands develop, manage, and scale their creative assets—seamlessly integrating with your media and financial strategy. I…

1
Introducing Compass: The AI-Powered System for Smarter Ads 35:20

1M ago35:20

35:20

Struggling to scale your ecommerce ads? Spending too much time guessing what works? MeetCompass – the creative operating system designed to take the guesswork out of ad strategy! WithCompass, you’ll get: Data-Driven Ad Planning – Know exactly how many ads you need each month AI-Powered Creative Insights – Discover winning audience, offer, and angle…

1
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom? 56:07

1M ago56:07

56:07

Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, we dive deep into the financial realities facing DTC brands in 2025. Is the ecommerce game still worth playing? Or has the landscape shifted in ways that make profitability harder than ever? Joining Taylor are Lio from Finaloop and D…

1
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive) 36:47

1M ago36:47

36:47

Ecommerce is facing major challenges in 2025—rising ad costs, AI disruptions, and now, new tariffs. If you’re running a brand, you need to know what’s coming and how to adapt before it’s too late. In this episode of the Ecommerce Playbook Podcast, we break down: The biggest threats to e-commerce right now How AI is reshaping the workforce and busin…

1
2024 Was About Surviving – 2025 Is About Winning 30:34

2M ago30:34

30:34

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN. In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at C…

1
The Truth About Incrementality: Are You Measuring Your Ads Wrong? 33:20

2M ago33:20

33:20

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively. We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them. Learn the secrets to buildin…

1
Secrets to Scaling Big: Inside Born Primitive 55:32

2M ago55:32

55:32

In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s competitive marketplace. Founder Bear Handlon shares how the company went from selling a single product out of a garage to becoming a multimillion-dollar powerhouse in apparel, fitnes…

1
The Missing Link in Your Ad Strategy: Creator Content That Works 24:11

2M ago24:11

24:11

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator content into their campaigns to maximize performance and ROI. We’ll break down: Why most ads fall flat and how to fix them. The importance of properly br…

1
Say Goodbye to TikTok? The Truth About the Possible Ban 19:40

2M ago19:40

19:40

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the ecommerce industry. What does this mean for advertisers, brands, and creators who rely on TikTok as a platform? We’ll break down: The reasons behind …

1
How We Forecast Millions in Revenue for DTC Brands 7:58

2M ago7:58

7:58

Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue for leading DTC brands. In this video, we dive into the daily workflows, data integration techniques, and forecasting models that drive real results. From aligning 35+ critical business metrics to creating actionable insights for gr…

1
Why Product Development is the Future of Ecommerce Growth 29:35

2M ago29:35

29:35

Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product development can fuel demand, elevate your brand, and revolutionize your marketing strategy. Learn how innovative ideas, like turning a baseball sliding mitt int…

1
Brands That Win in 2025 Will Do THIS (Are You Ready?) 43:11

2M ago43:11

43:11

What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year. From crafting compelling brand stories to building cohesive marketing plans, we’ll show you…

1
25 Predictions for Ecommerce in 2025 33:43

3M ago33:43

33:43

Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the transformation of product development into the ultimate growth strategy, this episode dives deep into the trends and changes set to reshape the industry. Learn why automation will dominate, what threatens Shopify, and how brands can s…

1
2025 Ecom Planning: The Framework That Could 10x Your Profit 1:12:02

3M ago1:12:02

1:12:02

This episode is brought to you by: Finaloop: https://www.finaloop.com/ Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to help ecommerce brands create accurate, data-driven financial and marketing plans. Discover how to: Bridge the gap between what’s likely to occur and wha…

1
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets 38:09

3M ago38:09

38:09

Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread Collective. PAM isn’t just a tool; it’s a revolutionary system that ensures your ad spend is perfectly aligned with your profitability goals. We’ll wal…

1
Unlocking Profit: The Hardest (But Most Important) Part of Scaling 24:34

3M ago24:34

24:34

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) part of scaling: achieving clarity and alignment around your financial metrics. Discover why the Prophit System is the ultimate tool for cutting throug…

1
2025 Starts Here + BFCM Data You Need to See 17:33

3M ago17:33

17:33

Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce! In this episode of the podcast, Richard and Taylor discuss early BFCM data, revealing surprising growth trends, shifting customer behaviors, and what it all means for your 2025 strategy. Here’s what we cover: How BFCM sales…

聞く価値のあるポッドキャスト

ポッドキャスト Ecommerce Playbook

聞く価値のあるポッドキャスト

1
Ecommerce Playbook: Numbers, Struggles & Growth

The Ecommerce Playbook

1
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Jeremy Biron, Gen Furukawa

1
How Taylor Holiday Views Influencer Marketing 27:41

1
How Tecovas’ CMO Uses Product to Unlock New Markets 59:45

1
We Ranked Every Employee—Here’s What Happened! 51:59

1
Measurement Mistakes That are Costing You Millions 27:20

1
The Tecovas Ad That Broke DTC Twitter (And Why It Worked) 25:47

1
The Death of Ecommerce Jobs? AI vs. Humans Explained 37:51

1
The Purple Accountant: The Secret Weapon Your Business Needs 30:57

1
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025 46:28

1
Compass Explained: The Next Evolution in Creative Strategy 36:58

1
Introducing Compass: The AI-Powered System for Smarter Ads 35:20

1
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom? 56:07

1
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive) 36:47

1
2024 Was About Surviving – 2025 Is About Winning 30:34

1
The Truth About Incrementality: Are You Measuring Your Ads Wrong? 33:20

1
Secrets to Scaling Big: Inside Born Primitive 55:32

1
The Missing Link in Your Ad Strategy: Creator Content That Works 24:11

1
Say Goodbye to TikTok? The Truth About the Possible Ban 19:40

1
How We Forecast Millions in Revenue for DTC Brands 7:58

1
Why Product Development is the Future of Ecommerce Growth 29:35

1
Brands That Win in 2025 Will Do THIS (Are You Ready?) 43:11

1
25 Predictions for Ecommerce in 2025 33:43

1
2025 Ecom Planning: The Framework That Could 10x Your Profit 1:12:02

1
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets 38:09

1
Unlocking Profit: The Hardest (But Most Important) Part of Scaling 24:34

1
2025 Starts Here + BFCM Data You Need to See 17:33

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