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Octopus Digital Strategy

Nasser Sahlool

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Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.
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"Digital Strategy Unlocked" is a show that helps CIOs and other business leaders take a step back, take a breath, and consider the broader perspective, to rethink how digital can transform businesses. In every episode, we provide cutting-edge insights from global Digital leaders to help increase IT product adoption and accelerate business outcomes.
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Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
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Welcome to Mindful Bytes, your go-to podcast for exploring the intersection of technology, social media trends, and digital strategy. Join our dynamic team as they dive into the fast-paced, ever-changing world of tech and social media, offering unique insights, practical tips, and a lot of laughs along the way. Meet Your Podcast Panel: • Brian Curee: A seasoned Gen X business leader and digital strategist, Brian isn't afraid to ask the tough questions that make you reflect on the 'why' and ' ...
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Learn the profit-making steps with digital strategies that turn online visitors into customers. Your host Caria Watt has 20 years experience in marketing and communications, and shares her insights on how you can get your website ranking higher on Google search, turn more online consumers into sales and be a mindful communicator. On most days, you'll find Caria burning toast in the kitchen, whilst learning something new, to feed her digital-entrepreneurial addiction. Connect on Social: @Cari ...
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In de podcast 'Digital Brains' van Adwise praten we je iedere 2 weken bij over ontwikkelingen op het gebied van online marketing, digital, tech en strategy. Daarnaast bespreken we 1 keer per maand één specifiek thema in onze Deep Dive afleveringen. Reageren kan via [email protected]. Hosts: Jeroen Roozendaal & Daan Loohuis
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Digital Marketing Strategy | Digital Marketing Podcast

Digital Pratik - Digital Marketing Strategy Consultant, YouTuber

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Digital Pratik brings you Digital Pratik Show which is an audio version of his daily experience in Marketing & Motivation. It’s FREE to learn here! You don’t have to have a coding bone in yourself to do digital marketing. Every single successful marketer out there is a practitioner & has some or the other motivational routine as well. Learn, Apply & Share every single day with Digital Pratik Show when it comes to Marketing & Motivation.
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Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create ...
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Confused by digital marketing? Don't know where to start? Get answers to your questions about growing your business with social media and digital marketing. Listen and learn about marketing strategy, content marketing, social media tools, tips and more. Subscribe and keep up-to-date with the latest information on digital marketing. Learn how to attract and grow your audience with current marketing strategies that work. Get equipped with the knowledge you need to reach your business goals now ...
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The Digital Traffic Show-Drive Traffic, Digital Marketing, Paid Ads, Marketing Strategy, Media Growth, Lead Generation, Revenue Growth, ROI

Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller

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Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish is when “experts” tell you that AI will prevent you from building meaningful connections between your brand and your customers. Whether they mean to or not, they’re describing a w…
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An audit is not a full strategy overhaul—it is a clear-eyed check of what worked, what didn’t, and what to adjust. In this episode, Mike (branding/web) and Liz (social strategy) share a practical end-of-year (or any-time) marketing audit you can actually finish. We cover which metrics matter at each funnel stage, how to avoid common audit traps, an…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (01:58) ‘Hallucineren’ woord van het jaar: nieuwe betekenis door chatbots (06:26) Google introduceert Disco, een experimentele webbrowser met AI-tabbladen (09:59) December core update: de 4e en laa…
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The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion that “Your brand is the prompt.” That idea is even more important now that ChatGPT has opened access for any business to release their own app on the ChatGPT platform. Once businesses start taking advantage…
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The holidays compress time and crank up pressure—and your marketing doesn’t need to pile on. Mike (branding/web) and Liz (social strategy) share practical ways to stay visible without overcommitting: plan ahead, schedule the essentials, repurpose what already works, and set clear boundaries so you can actually enjoy the season. You’ll learn Why con…
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2025 has not been a year of incremental change. We’re living through dramatic changes. Most marketers and e-commerce folks started the year “playing with AI.” Now we’re considering when it will replace everyday interactions with our customers. This much change, this fast, requires us to take a moment and reflect on what we’ve learned in the last ye…
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This episode takes the year-in-review from Part 1 and turns it into a clear plan for the next 12 months. Mike (branding/web) and Liz (social strategy) revisit your ideal customer, set direction, choose a guiding theme, define 3–5 SMARTER goals, and break them into quarterly and monthly targets. We also share simple accountability habits so your pla…
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You’ve heard me say that “gatekeepers gonna gate” for a long, long time. Hell, I wrote a whole book about the topic. The funny thing is that most folks assume that OpenAI and ChatGPT are going to bypass the gatekeepers — and will likely become the biggest gatekeepers of all. Maybe… But I’m not so sure. While I could be wrong about this, I think tha…
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Creativiteit staat onder ongekende druk. Terwijl AI in razend tempo nieuwe mogelijkheden opent, schuift de creatieve lat tegelijk omhoog. Wat betekent branding nog als beelden, concepten en zelfs doelgroepen synthetisch worden? En hoe blijf je als merk herkenbaar in een wereld waarin elke prompt een complete campagne kan opleveren?In deze DeepDive …
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Before you set goals for next year, you need a clear look at this one. In this first half of a two-part series, Mike (branding/web) and Liz (social strategy) walk through a simple year-in-review process: celebrating wins, surfacing challenges, capturing lessons learned, and pulling out the metrics that matter. This reflection sets up Part 2 next we…
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You may have heard that Amazon is suing Perplexity, alleging that Perplexity’s Comet browser violates the e-commerce giant’s terms of service. Amazon goes even further, though, as an article from The Verge points out: Amazon’s statement says third-party applications that purchase products for customers on its site “should respect service provider d…
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Looking to reach more nearby customers? In this episode, we explain local SEO for small businesses—how to improve your chances of showing up in the Google Maps pack and in AI/Gemini answers, and how to turn more “near me” searches into qualified inquiries. Mike (branding/web) and Liz (social strategy) walk through a practical approach that covers k…
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I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for all of those. In honor of Thanksgiving here in the US, I thought it made sense to share what I’m most thankful for this year. I also thought it was worthwhile to share how those might…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (01:14) ⁠Google conversational shopping features (02:37) ⁠⁠⁠⁠ChatGPT integreert productresearch direct in de chat⁠ (05:52) Google toont steeds vaker advertenties binnen AI-modusresultaten (06:44) Ado…
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This conversation is a Thanksgiving-week reset: what worked, what didn’t, and the practices we’re keeping. Mike (branding/web) and Liz (social strategy) share the business lessons they’re thankful for—content habits, relationship-building, refocusing on core work, and turning challenges into systems. You’ll learn Why reflection matters and how to t…
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I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come between you and your customer. I don’t believe that has to be true. I’ve studied how we can bu…
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B2B-marketing verandert sneller dan veel organisaties kunnen bijbenen. De traditionele funnel kraakt, DMU’s worden complexer en leadgeneratie voelt steeds vaker als schieten met hagel. In deze DeepDive duiken we in de volgende evolutie: Signal Based Marketing; de datagedreven aanpak waarmee je niet langer zendt, maar precies op het juiste moment de…
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Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline. You’ll learn Why “one…
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We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with its Comet browser. This last one seems to be ruffling some feathers, as Amazon has “demanded” that…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (01:15) DDMA Social Advertising benchmark 2025 (08:31) Meta krijgt meer tijd voor algoritme-vrije tijdlijn op Facebook en Instagram - maar wel dit jaar (10:42) Het sociale media-gebruik onder jongeren …
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Market research doesn’t have to be expensive or intimidating. Mike (branding/web) and Liz (social strategy) break down practical ways small businesses can validate ideas, learn what customers actually want, and turn insights into better messaging—without big reports or pricey tools. You’ll learn Why assumptions cost money and how lightweight resear…
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With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question. The answer, though, might surprise you. In this episode of the podcast, Tim Peter looks at whether you stil…
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Putting all your marketing eggs in one social basket is risky. Mike (branding/web) and Liz (social strategy) explain why platform dependence can backfire and how to diversify smartly—without doubling your workload. You’ll learn how to use owned channels as a safety net, repurpose content across platforms, choose the next-best channel based on your …
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I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Without meaning to, they’re describing a world where every brand becomes a commodity. And, frankly…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (00:00) - Intro (01:19) - ⁠Cyber Monday wordt topdag tussen Black Friday en Sinterklaas: wat marketeers nú nog moeten afvinken (07:22) - OpenAI lanceert browser 'Atlas' met ChatGPT en AI-first aanpak (16…
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In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning. You’ll learn How to map business goals to a small set of metrics that matter Why follower counts and …
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Getting “Google-bombed” with sudden, illegitimate 1-star reviews? In this quick mini episode, Mike and Liz walk through what to do right away, how to reply when a review is real (but negative), and how to rebound with a steady, ethical review flow that restores trust. You’ll learn Why fake review spikes happen—and why they’re so damaging to small b…
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Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not going to ask “is SEO dead?” or claim that “SEO is dead” or anything similar anytime soon. What’s also true i…
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In DeepDive #66 spraken we over brand versus performance. Vandaag zetten we de volgende stap: hoe breng je dat in de praktijk? Hoe vertaal je je merk naar slimme targeting in de funnel, mediaplanning rondom piekmomenten zoals Black Friday en kerst, en wat is de rol van short-form en organische content? Deze keer gaan we dieper in op Brandformance i…
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Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standing up a basic website/GBP, email touchpoints, and content that compounds, we cover what to do now, w…
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I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that Google can’t survive in a zero-click world. While that same reality is not (yet) true for ChatGPT, Perplexity, Claude, and other AI answer engines, they’re almost certainly going to need so…
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Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (00:00) - Intro (01:43) - OpenAI bouwt TikTok-achtige app met deepfake content: welkom in Sora en in de wereld van de zinloze AI gegenereerde content (09:22) - Google brengt AI-modus voor zoekmachine uit i…
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Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without living online 24/7. You’ll learn Why marketing feels chaotic (noise, mixed advice, tool overload) an…
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OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic commerce.” It’s genuinely a capital-B, capital-D, Big Frickin’ Deal. No doubt about it. At the same time, some folks might be rushing to claim these a whole new world, o…
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Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any day. The question is, what happens to your content? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In sho…
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