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You will reach deeper understanding and valuable insight in the entire process of concepting a new digital product, innovating and continuously improving an existing one, as well as bringing that digital product to life. You will recognize how to invest wisely and how to protect your investments by making sure everything is properly done.
 
Thanks for tuning into The Digital Products Pod, brought to you by digital experience agency, Inviqa. Our mission is to bring you insights and perspectives from the world of digital product design, development, and management. These conversations are all about helping you drive better customer and business outcomes – through inclusive and purposeful digital products. So sit back, listen in, and get ready to start driving value – for you and your customers.
 
Hello and welcome to The Lit up and Liberated Entrepreneur podcast, hosted by Yvette Mayer (that's me!).I'm a corporate drop out, with a 30 year back ground in marketing and leadership. I built my business to multiple 6 figures in under 2 years with digital products at the core. My goal is to help you build a business that loves you back, so you can feel #litupandliberated too. If you have the question 'how can I use digital products to grow my profits'? You're going to find the answer (ok a ...
 
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When you create content with clear intention, you will grow demand for your offers. And this is true across the entire customer journey, whether the role of the content is awareness, consideration or sales. Strategic messaging will blow up your business like nothing else! In this episode I break it down so you can truly understand how to apply dema…
 
Tune into our conversation with Andrea Stubbe, VP of Product at commercetools, as we explore: Product strategy and roadmapping best practices How and why you need to escape project thinking Top traits to look for in your next Product team hire What you can do tomorrow to build a stronger Product operation…
 
Growing your business from a place of desire vs need will increase your magnetism and energetic alignment..... Easier said than done when you have bills to pay though right?! But there's a problem when you look to your business to keep you "safe", because business is anything but certain. That said, it's so normal, especially when you make the swit…
 
Explore how to prime your cross-functional product teams for success – with the help of design leaders from multinational retailing company, Kingfisher plc, and digital education platform, FutureLearn. We chat to Russel Murton-Cole, former experience director at FutureLearn, and Chris Golding, principal product designer at Kingfisher, about some ke…
 
Yes I'm in beautiful Bali and feeling thoroughly grateful for this incredible life I've created. Freedom is my highest value (even more than money!), although to be fair, they do go hand in hand. Knowing this has massively influenced how I've optimised my business over the years. And if there's one thing I'd encourage you to consider in building yo…
 
When it comes to growing an online business, what you say and how you say it are hugely influential in your success. Meet Nadine, who has a long corporate background in communications who found her true vocation in the wonderful world of content (for small businesses like yours). She loves to do the big jobs like writing sales pages and email seque…
 
And by that I mean an episode of a different kind....which finds me out of the host seat. Oh and before I tell you a little more about that, we're also running a special promotion to celebrate. Simply share this episode (100) Non Instagram to be in the running for a one week Business Acceleration private coaching package worth $490 USD. It comes wi…
 
Explore how to embed and scale accessibility across your digital product teams and processes, with the help of special guests Heather Hepburn and Bryn Anderson, who are accessibility specialists at Skyscanner and Sainsbury's.Inviqa による
 
You know how much I LOVE digital product & creating irresistible offers is my jam But if you have a product based business you might think recurring revenue isn't for you. Today I'm here to bust that myth with you, well it's actually Liv that's here to do that! I'm joined this week on the podcast with the absolute legend that is Liv Morgan, creator…
 
"To grow your business from six to multi six figures+, is more about energy than alignment". Yvette Mayer, 2022 😍 This is one of those behind the curtain, personal episodes that you always love! A reflection on what really works and the power of knowing ourselves & directing our attention and energy effectively. All of this through the lens of my 2…
 
If you're planning to create a digital product I know for sure that you will also be thinking about audience growth....AND....likely scratching your head. Because it can feel kinda overwhelming if you're not clear on HOW to do just that. And we live in an attention economy, where the name of the game is effectively standing out in the crow. This we…
 
Even though she’d invested in the BIG membership creation course…..there was something holding her back. It wasn’t that she didn’t have access to the how, she totally did. But it felt hard. BIG. Even a little overwhelming. There was a bit of a false start and then a feeling of stuck. Until…… A little bit of ‘she’s inside my head’ style messaging fo…
 
I honestly thought coaching wasn't a 'real' opportunity when it came to the kind of lifestyle I desire (and to be honest had become accustom to during my corporate days). So even though I valued it. And even though I studied coaching...... I put it on the "not going to support me effectively" pile and focussed my attention elsewhere. As it turned o…
 
I'm going be to be honest and share that it's less that this podcast episode is over due and more that this whole subject matter is! Meet Tracey Mylecharane my newly appointed solicitor. And yes it took me over two years of coaching privately and 18 months of hosting a mastermind to do the thing that is invest in legal support (and set up formal co…
 
I see you there feeling all the fear around selling. You worry: ✨am I being pushy? ✨are my audience sick of hearing from me? ✨do I seem money hungry right now? ✨what if nobody buys? Which lets be honest at the very heart can be summed up like this: fear of rejection Sorry if you feel called out right now….but I’m well aware of this because I’ve bee…
 
I'm so excited for you to meet Visibility Coach (extraordinaire!) Kristen Werner. For many reasons.... she's an absolute legend and someone who's energy you must be in her story of gaining clarity and doing the brave thing that is pivoting her business is inspirational and powerful I know so many business owners feel challenged when it comes to get…
 
In this episode I'm diving deep into the behind the scenes of my business model, to demonstrate the power in its intentionality. From my perspective......Business is BOTH a short & LONG term game. As in, how can we generate revenue quickly to get our business up and running while also creating offers that align to our values & enable frictionless g…
 
https://youtu.be/3mtIQhnbCj8 How to Launch a Virtual Summit, or Online Conference, for Small Business How to Launch a Virtual Summit, or Host an Online Conference, for Small Business: Strategy, Tips and Tools to Host a Web-Based Educational Event for your Business – Webinar archive More than any other time in history, we are digitally connected. An…
 
If I had a $ for every conversation I've had on but 'how much' should I charge, I'd be loaded! No but seriously....you're not alone if you're wondering; how much will my audience actually pay for this? should I charge less because I'm new to xyz? where do I even start?! But here's the thing.... Pricing is more strategic than you realise & it's as m…
 
https://youtu.be/fxaFUslBQdA Launching Your First Online Course Are you ready to share your knowledge and/or expertise with the world? One of the best ways to add a new product to your business, start a side hustle, or jumpstart a community is through online courses. Online learning is a 107 billion dollar industry and it’s only going to continue g…
 
I have the stats to show that you my lovely audience LOVE it when I talk about money and get specific about the how....my episode titled $70k to $210k in a single year was the number one most downloaded in 2021! This week, I'm sharing the details of how I managed to create an $80k sales week in my business in the lead up to Xmas. Gosh it just dawne…
 
This week in pausing to review + reflect on 2021 & make sure that I fully integrate what it taught me......I realised how important this is to your growth too. Because here's the thing...if we don't anchor in our lessons, we run the risk of doing the same thing over and over again and expecting different results (thanks Einstein!). Now I will be ho…
 
I don't know about you, but I'm feeling 22! This is a bit of a rambling one as I travel (actually drive) towards packing up my house for sale! Apologies about the quality of the audio, but stay with it, there's so much goodness on the inside. Firstly I give you an inside look at the mechanics of selling my home & settling into the home base that is…
 
https://youtu.be/JSw5sIF4sMg How to Create an Affiliate Program for your Small Business (This and the next couple of podcast episodes are replays of some of our more popular Webinar topics. We’ve got all new podcast episodes coming soon, so stay tuned!) If you’re a Small Business, the idea of hiring a salesforce is typically not in the budget. You …
 
Meet Emma Lagerlow, mum of 4 (almost all teens), avid listener and founder of Mummaste. This episode is one of my all time favourites as it tracks Emma's journey from an early dream of monetising her passions, right through to leaving her corporate job....and it all happened in well under a year. If you're a mum of teens, you will absolutely resona…
 
We hear about the big $100k launches, for more than the $5k or $10k launches that came before them. These are the launches that make or break us. In this episode I take you behind the scenes of my most recent Digital Product Academy launch. This was the second round for this product and a very different experience. It's ultimately an awesome story …
 
This week on the podcast we have a very special lit up and liberated guest! Meet Liz Morris an incredible friend who #truestory I met on the gram. Liz and I spent quality time together on my travels in her home town of Airlie Beach. Honestly I'm so grateful she welcomed me into her world and it was a highlight not just of the Whitsundays but my ent…
 
This week on the podcast we have a very special lit up and liberated guest! Meet Laetitia Andrac "BUSINESS DOULA" / holistic business coach, French born mumma and burn out survivor + Founder of Essential Shift. What's a Business Doula you ask? Listen and learn! Laetitia and I first crossed paths back in our corporate days and reconnected earlier th…
 
It's been a tough week in my world and I haven't felt like sharing much about why....but for some reason, this platform felt like the right place to do so. Maybe it's that I wanted to share ALL of it, rather than a little. Or make sure that I was emotionally ready? Whatever the case, the fact is last week I got some bad news about my dog, hours aft…
 
Hello gorgeous humans! This episode is a little different as it's just me and you, with me riffing about living this lit up and liberated biz journey. There's a LOT to talk about including: my digital nomad travel, including where you find me now and where to next I old my house! I share why and what it means for me and I give you a little new on t…
 
I'm super excited to introduce you to "Tay Rae", the incredible coach & leader joining us this on the show this week....and I'm totally an excited fan!. Why? Because she often talks to her blend of the "work and the woo", which thoroughly aligns with my approach to building a thriving soul based biz. She has indeed been an inspiration to me along t…
 
I'm going to go out on a limb and say that you're like me....and that means, having a positive impact in the world is a motivating factor. As in, it's a big part of why you got into business for yourself in the first place. Because, you got sick of doing meaningless work, that lined the pockets of big corporations......and realised that you wanted …
 
It's been over 6 months since Chilli Sparkles and I set off on our digital nomad adventures....and so I've decided it's high time for an episode about it. In this one I talk about the myths (or limiting beliefs) that may be stopping you making this kind of move....things like: what if my business shrinks? can I trust myself to be productive and com…
 
Spoiler alert.....live launching means SELLING! And yes, you do need to sell to be in business.....there's no money honey without sales! In this episode, I take you through why I see women like you resist live launching. I get it.....there's a lot of energy needed + it's vulnerable selling so.....well....visibly. But the rewards are incredible, it'…
 
If you're wondering how you can speed up you path to online success, then you don't want to miss this episode! On the inside, I share some of the common mistakes I see entrepreneurs making, including: chasing $ and not keeping an eye on longer term vision falling into mindset slumps and staying there for days and weeks not using time wisely Rest as…
 
Six weeks ago I made a big decision in my business....I would evolve my positioning (again!), to focus on helping women "cash in on their years of experience & wisdom, with digital products....stepping into the role of digital CEO & creating a life & business that feels #litupandliberated". At break neck speed I moved into creation mode, launching …
 
My number one value in my business is freedom. And I've realised along the way, that I share this with MOST entrepreneurs, as it's a big reason why we start our own businesses. In this episode I explore 5 ways we can create more freedom in our business. Now, of course digital products are at the top of the list! They're repeatable, scalable and pro…
 
I first discovered this concept something like 20 years ago, when I read The Road Less Travelled and it had a massive impact on me. In particular I realised that my own parents hadn't modelled this very well. Which I share in a little bit of detail in the episode. Lack of timing has been coming up a lot of late in my business and with my clients. I…
 
I'm so excited to bring you a special guest in this episode! Meet Briana Graydon, owner of Pink Cow Social, Sydney Swans fan, Cosmo drinker and new mum. Bri's ambition is to help remove the overwhelm from all things social, while adding in the fun. How good does that sound?! I've been grateful to get to know a Bri after she joined the Momentum Mast…
 
Hello from Van life! I'm currently in Kuranda in FNQ, so forgive the audio quality. In this episode I share some huge news in my business, which is an evolved positioning that I'm super excited about. And there's such an important lesson here for you too. TRUTH: the more specific you are in your audience and offers, the greater you ability to creat…
 
I come to you now from the Whitsundays in beautiful Queensland, living a life of impact, freedom and incredible revenue growth. Yes, it's true I built from $70k to $216k in the past year. And you my podcast friends, have been witness to it all! In this episode, I take you behind the scenes to the strategic decision I made that set me up for success…
 
Here I sit in Airlie Beach, living the life of my dreams. It took a lot of hustle for me to be this 'lucky'. There was also one critical ingredient that I'm here to share more about today. The introduction of digital products into my business. In this episode I share, what they are, give examples of options you can choose from & touch on considerat…
 
You are going to want to have pen and paper to hand for this one! Here's what I've learned over my years in online business. Your level of TRUST will strongly correlate with your business outcomes. And while self trust is important, building trust in externally is equally as important and will create a compounding effect. Special shout out to Jazze…
 
You can have all the marketing strategy in the world. BUT, if you don't believe you're worthy of success, you won't have it. At least not long term. And honestly, you don't get what you want, you get what you believe. I'm full of strategic advice and how to get the things done. When it comes to my own business, however, it's a blend of the intuitiv…
 
Let's face it, copywriting can be challenging. And it's not something we learn in school, it's in no way similar to writing essays! Years ago, when I was a Marketing Director of an Advertising agency, I had the good fortune to be sent on 'writing skills for business' training. These skills were necessary for my 'pitch' letters to the trade press & …
 
https://youtu.be/uR56qNHIeZg Small Business Social Networks Updates, May 2021 Edition – Web and Beyond Live Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updat…
 
In this episode, Tricia shares her journey over the past year - featuring the collapse of in her industry (due to COVID) and then epic rise to success in her online business, the "Creative Costume Academy". Tricia and I've been working together for almost a year and in that time, her business has grown from strength to strength. And yes, I'm talkin…
 
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