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The Digital Healthcare podcast focuses on the change agents that are reshaping the healthcare industry through the use of digital technology. Conversations will range across the industry - touching on pharma, regulators, payers, providers, and most importantly PATIENTS! The goal of the podcast is to inform the industry about changes that are happening today across multiple silos and begin the conversation towards improved processes, technology, and change. Show is hosted by Bryan Messersmith ...
 
Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
 
We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result ...
 
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show series
 
As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how to develop a de novo…
 
Dr. Tom Sawyer, CFO at Cognetivity Neurosciences, discusses the benefits of AI-driven dementia detection technology for patients, health care providers, and clinical research. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Website: https://www.impet…
 
The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you’re in alignment with your executive team and meeting expectations? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, breakdown what the first 90 days as CMO of a healthcare organiza…
 
Richard Houlihan, CEO of EirMed, explores topics related to EUDAMED, the European Databank for Medical Devices, including the key pain points and concerns MedTech companies encounter related to EUDAMED and regulatory data submissions. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/i…
 
Dr. Bassil Akra, CEO of AKRA TEAM GmbH, takes a deep dive into the new approval process for medical devices in the EU and shares how his company is supporting Medical Device and In Vitro Diagnostic companies to get safe, qualitative, and well-performing products onto the EU market with minimal delays. To find out more about Impetus: https://www.mee…
 
Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth at Advanced Human Imaging, dives into the implications of increased integration of tech and data into daily life for the digital health industry and personal health outcomes, Advanced Human Imaging’s patented smartphone-based human scanning technology, and much more! To find out more a…
 
Pam Cusick, Senior Vice President of Rare Patient Voice, dives into diversity, equity, and inclusion in Pharma and clinical trials; ways to enhance the patient’s voice in their treatment journey and health decisions; the major barriers to patient-centricity in clinical trials, and much more. To find out more about Impetus: https://www.meetwithimpet…
 
Jón Ingi Bergsteinsson, Co-founder & CCO at SMART-TRIAL, explores the barriers to, and benefits of, digitalization of clinical operations and trials in the MedTech industry, plus much more! To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Website: htt…
 
Omri Shor, Co-founder & CEO of Medisafe, explores how Pharma companies can use digital therapeutics for advancing and supporting the patient journey, how new digital health tools are driving deeper engagement for patients, plus much more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.c…
 
Earlene Biggs, VP of Market Research & Analytics at ICON, explores best practices for life science market research and actionable analytics. She also shares her tips for creating organizational wellbeing and inclusiveness, plus much more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.c…
 
Harry Glorikian, Author & General Partner at Scientia Ventures, dives into the current and future applications of AI and other innovative health technologies, including for personalized medicine, drug development, public health, disease prevention, and more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: ht…
 
Lucy Jung, CEO & Founder of Charco Neurotech, shares how meeting members of the Parkinson's community catalyzed the founding of Charco and how innovative medical devices and software can improve the quality of life for people with Parkinson's and other chronic conditions. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeado…
 
Dvorah Richler, Head of Soaring with Roche, and Michael Duong, Head of Innovation at Roche Canada, discuss the 5 healthcare challenges that Soaring with Roche aims to solve through innovative partnerships and open-source collaboration: Health Literacy, Health Justice, Waiting for Healthcare, Aging Powerfully, and Data Sharing. To find out more abou…
 
Alex Gilbert, Head of Digital Medicines Development & Life Sciences Partnerships at Huma, explores virtual & decentralized trials, digital biomarkers, digital-first delivery of care, at-home hospitals, and many other thought-provoking topics. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linked…
 
Dr. Patrick Carroll, Chief Medical Officer at Vida Health, discusses the importance of using a “whole health” approach to chronic disease management, how and why the human connection with a provider creates better outcomes than strictly AI approaches, value-based care models for virtual health, and much, much more. To find out more about Impetus: h…
 
Yotam Drechsler (Co-founder/CEO) and Yaron Segal (Co-founder/CINO) from BrainQ Technologies dives into the roles of Brain-Computer Interface technologies and electrophysiology measurements in aiding neurorecovery, the role of AI and machine learning in tailoring electromagnetic field characteristics to suit each patient, and many other fascinating …
 
Dr. Pam Ventola, Senior Science Director at Cogstate, shares how the company is working to optimize brain health assessments in rare disease and pediatric clinical trials, and how this can help advance the development of new medicines and enable earlier clinical insights. She also discusses cognitive testing as part of decentralized trials, the rol…
 
We’ve been MIA, but that’s because we are evolving! Our mission is to help healthcare organizations reach and engage new patients, so they can get the care they need. With this in mind, our main focus has been developing a new website, creating new content for high-growth healthcare organizations, and expanding our service offerings. We’ll be back …
 
Dr. Dhiren Thakker, Founding President and CEO at Med Aditus, shares his insights into how blockchain and other leading-edge technologies can help revolutionize pharmaceutical manufacturing in sub-Saharan Africa and globally. He will also explore current threats to global health and the role of technology in mitigating some of the health challenges…
 
Jonathon Carr-Brown, Chief Operating Officer at Healthily, shares how they are redefining the relationship between retailers and over-the-counter pharmaceutical companies with their customers, and how a digitally-enabled Pre-Primary Care Health Sector promoting self-driven care can reduce the burden on primary and emergency care globally. To find o…
 
Dr. Gil Blander, Co-founder & Chief Scientific Officer at InsideTracker, explores consumer-driven healthcare, the use of big data and AI for creating personalized health protocols, the trillion-dollar “longevity economy,” and how approaches like blood biometric-based aging and longevity analysis play into the longevity market. To find out more abou…
 
Dr. Emilia Molimpakis, CEO & Co-founder of Thymia, shares how their platform uses video games based on neuropsychology, alongside analyses of facial microexpressions and speech, to quickly, accurately, and objectively assess and monitor mental health conditions such as depression. To find out more about Impetus: https://www.meetwithimpetus.com Nata…
 
Aahuti Rai (Strategic Advisor, Healthcare Innovation at Four Points Consulting) & Jessica Smith (Co-Founder and CXO at SomX) discuss all things HealthTech, including the current barriers to HealthTech commercialization, holistic approaches to healthcare disruption and social impact, and their predictions for the future. To find out more about Impet…
 
Joshua Goldberg, Co-Managing Partner at Nath, Goldberg & Meyer, discusses key intellectual property issues and pitfalls in the digital health space, the importance of international patent protection, and why it’s important to reduce the patent approval process from the typical 2-4 years to just 1 year (and how to do it!). To find out more about Imp…
 
Dr. Keith Thompson, CMO at Nuralogix, dives into virtual care, telemedicine, and advanced digital health tools for improving primary care workflows and population health. He also shares his insights into the acceleration of telemedicine towards actual remote care teams and examinations, how to best ensure equitable access to digital health solution…
 
Dr. Jason Cross, Co-founder & Chief Strategy Officer at Rymedi, dives into Connected Health, including how it can be used to expand access to high-quality healthcare, current barriers to its adoption, and his predictions for the future. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com…
 
Caitlin Wagner, Associate Marketing Director at Pharming, shares her expertise on innovative patient engagement strategies, including the roles of mobile apps and social media, the impact of the COVID-19 pandemic on how Pharma engages patients, and her predictions for the future. To find out more about Impetus: https://www.meetwithimpetus.com Natal…
 
Samuel Searcy, Founder & CEO of CliniStart, shares his expert insights into trends, current gaps, and future predictions for clinical trials. Among many other things, we also dive into his tips for founding and leading a successful startup during a global pandemic, including his tips for building company culture virtually and why diversity and an o…
 
Dr. Harsh Vathsangam, CEO & Co-Founder of Moving Analytics, shares his expertise on mobile health and discusses how it can be used to improve patient adherence and access to cardiac rehab for under-served populations. He also explains why mobile health and telehealth are the future of healthcare. To find out more about Impetus: https://www.meetwith…
 
In the past five years, there has been tremendous growth in the world of digital advertising. Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and…
 
Andreas Weber, Group CEO, EvidentIQ, discusses hybrid vs. fully decentralized trials, the use of real-world evidence (RWE) in clinical trials, and how an end-to-end eClinical solution can help meet increasing customer demand across clinical operations and clinical data management, plus much more! To find out more about Impetus: https://www.meetwith…
 
Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite! Join our hosts, CEO Alex Membrillo, Director of SE…
 
Dr. Justin Barad, CEO and Founder of Osso VR, explores how VR and gamification are revolutionizing surgical training by providing accurate quantitative assessments and analytics before performing on a patient. We also dive into the adoption and challenges of VR in the medical field and how to inspire strong company culture in a completely remote wo…
 
If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, …
 
Joshua Yang, Co-founder & CEO of Glyphic Biotechnologies and Co-founder of NephroSant, dives into next-generation protein sequencing for biomedical research and clinical medicine, his journey from academia to entrepreneurship, and much more. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedi…
 
Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy. Why? Because more healthcare marketers are realizing that low cost per lead isn’t always a good thing. It could result in low-quality leads. High quality leads that actually become patient…
 
Christina Stokes, Founder of CyberRhythms Consulting and Writer at CyberSolace.io, explores cybersecurity in healthcare, the importance of keeping patient data safe (and the consequences of a breach), and current/future challenges and vulnerabilities when it comes to cybersecurity. To find out more about Impetus: https://www.meetwithimpetus.com Nat…
 
What if cookies go away? With iOS updates, platform changes, and privacy concerns plaguing advertisers; healthcare marketers must seek alternate tactics to collect data. That’s where first party data comes in. First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare market…
 
Michael Duke, Principal Healthcare Consultant at Baker Tilly US, discusses the importance of data and analytics for internal audits, organizational risk reduction, workflow automation, and to drive value in healthcare. He also shares his insights surrounding the McPherson Principle from his book on the topic. To find out more about Impetus: https:/…
 
It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers their own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patien…
 
Hector Bremner, CEO of Avricore Health, discusses the benefits of comprehensive point-of-care testing for patient monitoring, real-world studies, and decentralized clinical trials; how his company is working on becoming the world’s largest health data company; and why they’re focusing on pharmacists to achieve this goal. To find out more about Impe…
 
Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface. For a deeper dive, join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddo…
 
Raphael Rakowski, Executive Chairman of Medically Home, explores the concepts of “virtual hospitals” and “hospital-at-home,” including current barriers, benefits, and the many considerations for making it a reality. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Im…
 
Today’s healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google. It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is bu…
 
Jim Havelka, Founder & CEO of InformAI, discusses how AI can be used to improve medical diagnoses, patient treatment plans, outcome predictions, hospital risk mitigation, and operational efficiencies. He also looks at the current barriers to AI uptake in healthcare and gives his predictions for the future. To find out more about Impetus: https://ww…
 
What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s). No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but…
 
Dr. Javier Mendoza, Gastroenterologist and Digital Health Expert, explores digital health in medicine and clinical research, natural language processing, the ethics surrounding AI, and his experience as a medical doctor making the shift to digital health. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https…
 
Dr. Sabita Sankar, VP of Business Development at HUMA.AI, discusses “human-centric AI” and how to automate healthcare through human language, with special focus on the applications for Medical Affairs, Clinical, Regulatory, and Commercial Pharma teams. To find out more about Impetus: https://www.meetwithimpetus.com Natalie Yeadon LinkedIn: https://…
 
Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and SVP of Healthcare Marketing, Lauren Leone, dis…
 
Bree Bush, Vice President, Chief Data Officer at GE Healthcare, dives into simulation modeling and advanced analytical tools to optimize inpatient, procedural, and clinic capacity; the concept of “real-time healthcare”; digital transformation in healthcare and medical research, and much more. To find out more about Impetus: https://www.meetwithimpe…
 
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