最高の Dental Marketing Secrets ポッドキャスト (2024)

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#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer 39:10

3M ago39:10

39:10

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to…

1
#84: The Marketing Startup Guide: 5 Steps 44:01

4M ago44:01

44:01

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadma…

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#83: Lifetime Value of a Patient 18:00

6M ago18:00

18:00

Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. …

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#82: Rural Marketing with Dr. David Whitlock 44:30

6M ago44:30

44:30

Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptions Marketing in the city vs. s…

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#81: Traction: Get a Grip On Your Business [Part 3] 53:31

6M ago53:31

53:31

The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice 3-Step Process for solvin…

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#80 Traction: Get a Grip On Your Business [Part 2] 38:17

7M ago38:17

38:17

Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my o…

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#79: Traction: Get a Grip On Your Business [Part 1] 29:43

7M ago29:43

29:43

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman. If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you…

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#78: Analytics & Attribution: Uncover What's Working with Nick Jackson 39:36

8M ago39:36

39:36

What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch d…

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#77: Get More Google Reviews! Here's How 28:19

9M ago28:19

28:19

More Google Reviews = More Social Proof, More Visibility, More Patients It's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. Build Social Proof, Trust, and Credibility Improve Your Local SEO (Tap into the algorithm for more exposure!) Quality, Qua…

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#76: From $500K to $2.5M - How I Grew My Practice 5x w/ Dr. Weston Spencer 48:49

9M ago48:49

48:49

5x Practice Growth. That's what we're talking about in this episode. I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years. Here are just a few things that Wes and I dive into: Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality' …

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#75: Take Back Control of Your Finances with Dr. Jill Wade 51:39

10M ago51:39

51:39

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game. As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective. Here's just a few of the things we dive into: The proper Money Mindset The concept of 'Infinite Banking' and how to m…

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#74: The Team Captain of Your Marketing with Lorie Streeter 46:18

12M ago46:18

46:18

When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager. With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward. I'm joined by…

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#73: More Google Ads Q&A 22:50

12M ago22:50

22:50

More great questions regarding Paid Search plus a quick case study. In this episode we break down: Should I use broad keywords? Should I not? What should my Google Ads budget be? Is the traffic I am getting actually quality traffic? Conversion Tracking: Make sure you have it set up Google Ads can drive an immediate uptick in patients and help stack…

1
#72: Top 5 Local SEO Mistakes 29:25

1+ y ago29:25

29:25

Looking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic? Then Local SEO will play a MASSIVE part in your marketing strategy. And to help you get off the ground and start taking steps toward local domination... I'm covering the Top 5 Local SEO Mistakes I've been seeing recently …

1
#71: How to Attract Top Talent to Your Practice 30:36

1+ y ago30:36

30:36

Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for- Schedule flexibility, training opportunities, leadership and advancement, competitive pay- All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months.…

1
#70: How to Get Patients to Rave About You on Social Media with Scott Linford 42:54

1+ y ago42:54

42:54

Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer. But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete. Imagine if you were ab…

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#69: Email Unleashed (Part 3) - Case Studies! 32:28

1+ y ago32:28

32:28

The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email. Listen in and take notes. ... And if you could use some email magic, then reach out to me and we can set up a time to talk about our D…

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#68: Email Unleashed (Part 2) : FAQ 38:48

1+ y ago38:48

38:48

Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing: How to get your emails delivered, opened, and read What to write? What should your email look like? Should I use images, bolded text, graphics, etc? What email marketing service provider should I use? How often shoul…

1
#67: Email Unleashed (Part 1) 39:21

1+ y ago39:21

39:21

Join us for our Email Unleashed series on how to leverage the hidden potential. Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals. In Part 1, you'll learn... Why email? What makes email so darn special? Multiple ways to use email (some you probably haven't …

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#66: Google Ads Q&A 34:37

2y ago34:37

34:37

As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be? Why did Google overspend my account? How often should I change my budget? What does ‘limited by budget’ mean? What should my CPC be? How long do I try Google …

1
#65: How to Stack the Odds in Your Favor on Google 18:41

2y ago18:41

18:41

In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor.…

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#64: Updates to Facebook & Instagram Ads 18:31

2y ago18:31

18:31

How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort? Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them. Give a listen if you are running social ads right now or t…

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#63: How To Work Less & Earn More in 2022 21:00

2+ y ago21:00

21:00

How To Work Less & Earn More in 2022 Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less. As author Richard Koch said, “A few things are important.…

1
Get More People On The Phone With This Text! 1:48

2+ y ago1:48

1:48

Get More People On The Phone With This Text! by Dewey DenningDewey Denning による

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#62: Reviews & How To Get More w/ Dr. Henry Sobol 47:50

2+ y ago47:50

47:50

What are people saying about you and your practice? What is the first thing that a patient sees about your office when they go online? Reviews are massively influential. It boils down to this: What other people say about you is significantly more important than what YOU say about yourself. People tend to put more stock into patient reviews than wha…

1
#61: Free Training: How To Generate More Referrals 4:58

2+ y ago4:58

4:58

Referrals are hands down the best types of new patients out there. Referred patients tend to trust you more negotiate less on price remain patients longer accept treatment more easily cost less to acquire as new patients and refer other people to your practice But for most practices, they don’t have any sort of formalized system for generating refe…

1
How To Close More Dental Implant Patients On Their First Visit To Your Office 4:22

2+ y ago4:22

4:22

How To Close More Dental Implant Patients On Their First Visit To Your Office by Dewey DenningDewey Denning による

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#60: What People Are Saying About Your Practice with Avalon Hartman 36:54

2+ y ago36:54

36:54

What are people saying about your business online? This is the heart of today's episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online. Specifically, we get into: How to generate more reviews What to do when you receive a negative review? Ho…

1
How To Bring In The Right Amount Of Dental Implant Patients For YOUR Practice 7:57

3y ago7:57

7:57

How To Bring In The Right Amount Of Dental Implant Patients For YOUR Practice by Dewey DenningDewey Denning による

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#59: Finding Influencers on Instagram with Lynn Smargis 38:49

3y ago38:49

38:49

Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice? Enter Lynn Smargis, founder of Write For You, to share her secrets o…

1
Communication Is Key 2:46

3y ago2:46

2:46

Communication Is Key by Dewey DenningDewey Denning による

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PRE - SOLD Patients Are The BEST! 2:51

3y ago2:51

2:51

PRE - SOLD Patients Are The BEST! by Dewey DenningDewey Denning による

1
#58: Understanding Instagram's Algorithm 17:35

3y ago17:35

17:35

How to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip. Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience. Let's get to it!Mark Thackeray による

1
The Power Of Positive Focus 3:27

3y ago3:27

3:27

The Power Of Positive Focus by Dewey DenningDewey Denning による

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#57: Promoting Your Practice On LinkedIn with Dr. Angela Mulrooney 46:56

3y ago46:56

46:56

LinkedIn? For my dental practice? Oh, yes. And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥 This is a topic I've wanted to discuss for a LONG time. But I needed to find the right guest, and Dr. Angela is just what I was looking for. Not only does she have an incredible story (she shares it right at the beginning), but…

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#56: Why Just Having A Website Won't Cut It with Guest Sarah Johnson 1:08:41

3y ago1:08:41

1:08:41

In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing. In other words, what is your practice story? What are patients going to experience when they walk through your fr…

1
Use Your Competition To Sell More Dental Implant Treatment 2:57

3y ago2:57

2:57

Use Your Competition To Sell More Dental Implant Treatment by Dewey DenningDewey Denning による

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How To Make Your Prices Look Good No Matter What! 4:27

3y ago4:27

4:27

How To Make Your Prices Look Good No Matter What! by Dewey DenningDewey Denning による

1
#55: Cause Marketing with Daniel Dudley 37:37

3y ago37:37

37:37

Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We take a close look at how Cause Marketing can: Build long-term relationships within your…

1
Never Give Up On These Patients 2:15

3y ago2:15

2:15

Never Give Up On These Patients by Dewey DenningDewey Denning による

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#54: How To Navigate Dental Practice Transitions with Bill Barrett & Justin Baumann 53:42

3y ago53:42

53:42

If you are thinking of buying, selling, or merging your practice then this episode is for you. Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice trans…

1
#53: Authentic Marketing with Guest Regan Robertson 33:22

3y ago33:22

33:22

Most practices tend to use a 'copy cat' approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing) But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do …

1
Give The Right Focus To The Right People 1:53

3y ago1:53

1:53

Give The Right Focus To The Right People by Dewey DenningDewey Denning による

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When And How To Talk About Fees On The Phone 2:57

3y ago2:57

2:57

When And How To Talk About Fees On The Phone by Dewey DenningDewey Denning による

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#52: Moving Your Practice Away From PPOs with Dr. Chad Johnson 59:18

3y ago59:18

59:18

Yes, we've all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he a…

1
The Best Of The Best Never Stop Practicing 1:39

3y ago1:39

1:39

The Best Of The Best Never Stop Practicing by Dewey DenningDewey Denning による

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Your Mindset Changes Everything! 2:39

3y ago2:39

2:39

Your Mindset Changes Everything! by Dewey DenningDewey Denning による

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Technobabble 3:05

3y ago3:05

3:05

Technobabble by Dewey DenningDewey Denning による

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#51: Are You Charging The Right Fees? w/ KJ Jordan 40:50

3y ago40:50

40:50

Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into: The fact that you are NOT competing with dentist down the road, but with Disney World and t…

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#50: Practice Growth Strategies for 2021 with Tim Kelley 48:57

3y ago48:57

48:57

Strategic practice growth comes from understanding your current position and where you'd like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY practice Common problems of most dent…

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