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Welcome to the Free Spirits Podcast with David Gonzalez and Lars Miller, your go-to source for deep dives into the world of beverage business operations. Each episode, we bring you insightful discussions with industry professionals, from founders and brand operators to retail managers and supply chain experts. Whether you’re an entrepreneur interested in the hemp and cannabis space, a functional beverage enthusiast, or a curious consumer wanting to understand the intricate details behind you ...
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From Legacy IP to Modern Markets: Cheech & Chong’s Business Playbook
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43:01
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43:01
Summary In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of b…
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Exploring the THC Beverage Revolution: A Vision for the Future of Cycling Frog
43:30
43:30
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43:30
In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez engage with Art Massolo, VP of Business Development at Cycling Frog, a leading THC beverage brand. They explore Art's journey into the cannabis beverage industry, the lessons learned from the wine industry, and the evolution of THC beverages. The conversation d…
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Building a Brand in a New Market with Jason Dayton of Trail Magic
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40:52
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40:52
Summary In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez interview Jason Dayton, co-founder of Trail Magic, a rapidly growing THC beverage brand in Minnesota. Jason shares his journey from cider making to launching Trail Magic, highlighting the challenges and opportunities in the cannabis beverage industry. T…
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The Benefits and Drawbacks of Building in Public: Persistence and Iteration for Success with Aaron Nosbisch
57:47
57:47
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57:47
Summary In this episode, Lars Miller and David Gonzalez interview Aaron Naschbich, the founder of Brēz, a fast-growing THC and functional beverage brand. Aaron shares his background as an entrepreneur and marketer, and how it led him to create Brēz. The brand story behind Brēz is about providing a better alternative to alcohol, allowing people to f…
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