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This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
 
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Welcome to Episode 62. Usually, I have podcast guests but thought I'd do a quick episode to share with you some best practice tips if you're in the account management role and you're looking to do a bit of relationship risk management. I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out …
 
Welcome to Episode 61. Today's episode is about people and culture in a creative agency. It's particularly relevant if you're an independent agency owner because my expert guest, Sarah Brewster, Managing Director of Fresh Seed talks to me about why attracting and retaining staff is the biggest challenge in the industry at the moment. She shares: - …
 
Welcome to Episode 60. The most downloaded podcast episode to date is still my first chat with Kate Whittaker, a marketer of 30 years who shared insight into what it's like being a client, and what clients want most from their agencies. If you haven't listened to that one already, I'd recommend you go back and have a listen (Episode 1) In this epis…
 
Welcome to Episode 59. My guest for this episode is Peg Dougherty Marcus, Co-Founder of the Healthcare Businesswomen's Association (HBA). Peg is, quite frankly, one of the most inspiring women I've met in a long time. She started her career in a healthcare communications agency and she was just 23. In this chat, we talk about why and how she starte…
 
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Welcome to Episode 58. This episode is for you if you're wondering how an Account Director in an international network agency operates, and how they lead a team. Faizan Ali is an account director at VMLY&R, and he shares with me: - what makes a successful agency account manager - what each level of account management should do (account exec, accoun…
 
Welcome to Episode 57. What's the metaverse? How is it different to Web 3? What do agencies need to pay attention to? I chat to agency owner Ben Fryer from Diverse Interactive who has been helping his clients create virtual experiences for years. He gives us his take on the Metaverse and the opportunities for agencies of all disciplines.…
 
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If you are looking for services of social media near me that offer mobile apps Detroit, Google AdWords Detroit services, Metroit media is your go-to solution for every need. For More Information About This Visit https://www.metroitmedia.com/social-media-marketing/ Official Website: https://www.metroitmedia.com Contact Us: Metroit Media Address: 281…
 
If you’re like most business owners, you want to get the most out of your investment in SEO services. After all, you’re spending good money to increase traffic and revenue for your company. But it can be challenging to know precisely how to make the most of your investment. In the upcoming section, we will guide you through the steps to make the be…
 
Welcome to Episode 56. I chatted to the author of 'The Art of Client Service', the legend that is Robert Solomon. If you haven't listened to his previous episode, number 46, I'd highly recommend you go back and have a listen because we talked about so many things relating to the account management role, including: - why there are fewer account mana…
 
This episode is going to be particularly useful for you if you are managing your agency team remotely and want some tips and ideas for how to keep the team engaged. Today's guests Fiona Edwards and Katie Langdon have been running their very successful healthcare communications agency, Skin and Blister, remotely years before it became something we w…
 
Welcome to Episode 54. I spoke to Jessica Bowler and Iris Gatzweiler, two senior procurement clients who shared some insights into the pitching process. It's particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into…
 
Welcome to Episode 53. On today's episode we talk about making client relationships more profitable. Business growth consultant, Chris Merrington, shares some golden nuggets of advice about how agencies can be more commercially savvy. We covered so many different areas including: What clients really value and how to talk the client language Why you…
 
Welcome to episode 52. Today we're taking a deep dive into the power of words with linguist Eloise Leeson. Eloise works as a freelance communications consultant and copywriter for both agencies and brands and I think you'll find this interesting whether you're thinking about copy in the context of your client's business or your agency's business. S…
 
Welcome to Episode 51. This chat is going to be particularly interesting for you if you're curious where agencies will be headed in the next 10 years. From everything I've researched over the last couple of months, the biggest change coming for agencies in the next decade is web3. Web3 is the next evolution of the Internet. And here to enlighten us…
 
Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode. If you're an account manager…
 
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole, about some common challenges faced by agency owners today, when it comes to business growth. We also talk about: · the importance of looking at your team's skill set to make sure everyone's sitting in t…
 
Welcome to Episode 48. This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. James Potter enlightens me on so many things I didn't realise about LinkedIn. We talk about: why it's useful to know who could be looking at your profile what typically holds business leade…
 
Welcome to Episode 47. Have you ever wondered why sometimes you're just in flow at work? You're doing something you love, time seems to just stand still. And you feel like you could do this task for ages. And sometimes you're doing tasks that feel heavy, hard, difficult. And you look at someone else doing it and then think, why did why does that co…
 
Welcome to Episode 46, with Robert Solomon. He's the author of the must read book for anyone in agency account management, 'The Art of Client Service'. In this chat, we talked about: - why there are fewer account managers doing more with much less experience - why some people believe the account manager role is becoming extinct and what we both thi…
 
Welcome to Episode 45. Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if you're curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business. This is going to be particularly relevant …
 
Welcome to Episode 44. In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key a…
 
Transcript: Jenny 00:03 Today, I'm delighted to introduce Nina Whittaker to the show. She's the Client Services Director for Stratton Craig and Stratton Craig is a copywriting, copywriting and content agency. And I had the pleasure of working with Nina and her team pretty recently. And I was particularly struck a by Nina's leadership style, and als…
 
Welcome to Episode 42. The first ever episode of this podcast went live on August the fifth 2020. So one year on almost to the day, and I'm reflecting on the privilege I've had of interviewing some of the most interesting and experienced people in the creative agency world. My goal as always, for you is to come away with helpful tips, ideas, golden…
 
Transcript: Jenny 00:02 So on today's episode, I'm really thrilled to have Phil Cookson with me. Phil is director of Creative Resource. He's also the cofounder of School of Thought, a not for profit organisation with the objective of helping to develop the creative sector in the north of England. So I'd love to dive into that bit, Phil, later. And …
 
Useful Resources: Zoe's Substack "Musings of a wandering mind" where you can read all her latest posts on fandoms and her piece on misogyny in the ad industry "Mad Men Furious Women". Coverage of Zoe's misogyny article: The Guardian The Independent YouTuber (mentioned during the podcast): Xanadu LinkedIn profile for YouTuber Cory Strassburger: http…
 
Transcript: In this episode, I'm going to share with you three key steps to leading a client meeting. One of the many roles of an account manager is to lead meetings where you may have several clients involved, and also several members of the agency team. So this might be a presentation of your new ideas, or it could be campaign results, or even yo…
 
Transcript: Jenny 00:00 So I want to move on to the next theme, if that's okay, which particularly stood out for me, is all about the question around 'Are you sharing learnings from other clients?' So can you tell me the background to this question and some of your recommendations? Carey 00:15 Yeah. I mean, it's fascinating. Whenever there's uncert…
 
Transcript: Jenny 00:03 So I'm absolutely thrilled to have Simon and Carey back from Relationship Audits. As many of the listeners are probably aware, as are the participants on my programmes, I'm a huge fan of relationship audits and what they've done. What they did for me when I was working at publicists, which was to come in, audit a relationshi…
 
Transcript: Jenny 00:03 So today, I'm really thrilled to have had the opportunity of speaking to both Steve Richards and Ryan O'Keeffe. Their agency is called Jago. And it's all about personal branding, they're B Corp as well, which I would love to ask them about as well. But today, the reason I've invited them on is, A. I don't know a lot about pe…
 
Transcript: Jenny 00:03 So on today's episode, I'm delighted to talk to my good friend Ceylan Boyce. The reason I've invited J onto the show is that a lot of people have been contacting me recently to ask me about 'brief' writing. Now, it's a really fundamental part of an account manager's role is to write a really good brief. And because J has a h…
 
Transcript: Account managers tell me that their day to day contact at the client side is too junior. And they really need to be speaking to more senior people at the client side in order to get any decisions made about expansion of the account. So I want to break it down and talk through some ideas for you. And I've got five ideas for how you can n…
 
Transcript: Jenny 00:00 So I am delighted that Dr. Mark Goulston has decided to join me again, I'm absolutely thrilled to have him on the show. I had such a great response from the last interview. So I'm really excited about diving into this one. So a little bit of background on Mark. Dr. Mark Goulston was a UCLA professor of psychiatry for over 25…
 
Transcript: Jenny 00:00 So today I'm delighted to have Matt Bonser and Emma Blaken from Purpose Media. Matt is a senior account manager there, and Emma is an account manager. And I've asked them to come on today to just share a day in the life, their experience and sort of share some of the processes they use at their agency. So Matt maybe I could …
 
Transcript: Jenny 00:03 So today I'm delighted to welcome Nathan Anibaba to the show. He is founder, managing director and host of the very popular Agency Dealmasters, which is probably one of the most popular B2B podcasts for both agencies and brands. And I was super impressed when I found the podcast, because he's had guests, including people lik…
 
Transcript: Jenny 00:02 So I'm delighted today that I've managed to get some time in the diary with Mark Probert. Mark is managing partner of Cact.us, the leading UK agency growth consultancy, and also managing partner of Agencynomics, a social enterprise and the largest free of charge community in the UK for agency founders. Welcome, Mark. Mark 00…
 
Transcript: Jenny 00:01 So I'm delighted to welcome Tim Moore to the show. Tim works for a company called Sonin, and he's gonna talk to you in a minute about what Sonin does. But the reason I invited him onto the show today was, I want to do a series of interviews with account managers and directors who have specific expertise and specific areas of…
 
Transcript: Jenny 00:04 So today, I'm delighted to have my brother Matt, to talk about managing others for the first time. And the reason I've invited him on to talk to me about this subject is twofold really. One, because agency account managers have been asking me about this for a long time. So I'm teaching them how to grow an account. But there'…
 
Transcript: 00:01 Welcome to Episode 27. This is the top 10 tips to be successful in agency account management. And the reason that I'm giving you top 10 tips is because we've now passed 26 episodes on this podcast, and we've had some fantastic guests sharing really, really brilliant advice for agency account managers to up their game, to be more p…
 
Jenny Okay, today I'm delighted to speak to Dr. Laura Janusik. She is regarded as one of the world's top researchers and educators in the field of listening. She has a PhD in communication with a specialisation in listening and an MBA. Her company Listening to Change offers training, coaching and consultancy services for both individuals and teams …
 
Transcript: Jenny Well, today, I'm absolutely thrilled that Dr. Mark Goulston has joined me. He is a very sought after business advisor, consultant, coach, speaker and psychiatrist. He has such an impressive background. He's the author of several best selling books including 'Just Listen', that I'm holding in my hand here, and in the background wit…
 
I hope you come away with lots of new ideas about the account management role. Now if you are an account manager, and you want to raise your value, increase your confidence, improve your consultancy skills, and grow your existing accounts, then come and join me at the Account Accelerator Programme. The next one starts on 15th April. It's for three …
 
Transcript: Jenny So Simon, would you mind spending a couple of minutes talking about you, your background, and how you made that transition from agency account management through to agency planning, and then eventually, agency owner? Simon Yeah. Hi, Jenny. Thanks for having me on. I'm actually a really big fan of the podcasts I've being listening …
 
Transcript: Jenny So today I'm thrilled to have on the show Martin Lucas. Martin is the, he calls himself a mathematical psychologist, which we're gonna dive into a little bit more. But he's the founder of a company called Gap in the Matrix. And they specialise in cognitive data science. And Martin has spent the last four years looking at human dec…
 
Transcript: Jenny So Nadine, welcome to the show. Would you mind spending a few minutes just talking about you what you do, how you help companies? Nadine Thanks for having me. And yeah, Project Management On Demand is a project management consultancy. We work in the digital space. And we work on all sorts of different projects within agencies, ad …
 
Jenny So, Sam, a very big warm welcome to you, to the podcast. So we were introduced by a mutual friend, Tina Fegent. And I'm very grateful to her, because it's always good for me to get recommendations for who I should get on the podcast. And so I'm going to hand over to you in a moment, Sam to give you to give your background. But I just thought …
 
Transcript: Jenny So I'm really excited today to be speaking to Paul Kirkley. Paul is currently Client Services Director for the fabulous agency MadeBrave. And he has such a huge amount of experience in agency life, that I think this interview is going to be fantastically rich and full of insight and tips. So, Paul, I'm going to pass over to you re…
 
Jenny So today's episode, I've got something a little bit different. I'm really thrilled to say that James Aldrich has joined me. And James actually works in account management, but in a completely different industry. And I thought how exciting it would be to have someone from a completely different industry to give us a perspective on account mana…
 
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