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Crawling Mondays is the YouTube and Podcast from Aleyda Solis, International SEO Consultant and Founder of Orainti, where she shares SEO reviews, interviews and news covering the different activities of the SEO process, from keyword research, technical audits, content analysis, link building, rank tracking, Web migration and redesign optimization, and more! Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger, speake ...
 
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show series
 
In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw: 1:03 The most common Wordpress Optimization Mistakes 9:23 The building blocks of an optimized Wordpress site 14:35 The top plugins, themes, features you use 20:24 A last Wordpress Optimization…
 
In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects: 1:46 Why accessibility should be important for SEOs 5:57 The most common accessibility issues 7:42 The steps to identify accessibility problems 11:20 A top to check tool or resource to use 13:07 A l…
 
In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform. This Internal Links edition of Crawling M…
 
Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/ This Affiliate SEO Crawling Mondays edition covers: 1:18 What are the most common mistakes for SEOs when starting…
 
Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting: 1:02 Top Misconceptions and Issues when doing SEO reports 7:35 What to Not Do When Developing SEO Reports 12:53 What steps to take when d…
 
Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover: 1:06 What are the main challenges and what to expect from the process? 6:29 What are the top errors? 12:54 What are the must to get your emails open…
 
Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering: 1:38 Top SEO Scenarios Showing the Importance of Paginations 3:38 Top SEO for Paginations Errors You've seen 9:47 Guidelines to Follow when Optimizing Paginations 17:18 What do you do…
 
How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects: 01:26 When is the right time to become an independent SEO? 06:26 What are the Pros and Cons of being an inde…
 
What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media): 01:20 What characteristics differentiate doing SEO at a big company? 06:04 Wh…
 
How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies: 01:22 How did you make the switch to become an entrepreneur 07:20 Did you have any business background? 08:31 What …
 
How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull: 01:38​ How different and important is project management as a freelance consultant? 06:23​ How to allocate time and resources for Projects? 12:18​ What ar…
 
What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini: 00:43​ A tribute to Hamlet Batista 05:45​ What are the opportunities of SEO Automation in 2021? 10:54​ What are the best and worst scenarios to automate? 13:43​ What can be automated within the SEO …
 
How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how: 01:22​ Where does content ideation sits within the content marketing process? 05:42​ What are the building blocks of the content ideation process? 17:30​ How do you align …
 
How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour: 01:38 How do you manage SEO Processes as Agencies with Clients? 05:45 How to integrate account management roles that handle the project with cli…
 
How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital: 01:05 What are the most common content mistakes in an SEO process 12:48 Which are the building blocks for successful search optimize…
 
In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays: 1:06 Most important areas to optimize in Local SEO 04:30 Top Recommendations to get Positive Rev…
 
In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics: 1:20 Common mistakes when setting an SEO strategy 06:56 Steps to set a winning S…
 
How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover: 1:10 The most common mistakes in a keyword research process 9:32 Main steps for a successful keyword research 14:36 Keyword research tools to use and dealing with data inconsistencies 26:36 Overlooked keyword research tips…
 
How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering: 00:47 What are the main areas/factors to optimize to rank better in YouTube? 04:51 What's the importance of search as a traffic drive in YouTube 09:00 How to optimize your videos retention and eng…
 
How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications! 01:19 What's different when you do SEO for a news Website? 09:29 Will publications move on from AMP once it's not a requirement? 15:33 What's the workflow to crawl, index and monit…
 
Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering: 02:10 What does a link building process look like in 2020? 08:03 What are the top misunderstanding that you see in Link Bui…
 
This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT): 0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Dis…
 
How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover: 01:05 Do Search Marketers suffer from more confidence and resilience issues? 04:39 Which are those issues you see SEOs suffer the most from and ti…
 
How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas: 00:45 What the most common Web Speed Issues? 04:30 What are your top recommendations to improve Web speed? 07:50 What are good Web speed metrics to have as a reference? 12:00 What to expect from Core Web Vitals? 13:45…
 
Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover: 01:22 Which are the main challenges and Issues with SEO Audits? 05:55 How have you tackled the most important SEO chal…
 
What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them: 00:41 Which are the most common SEO issues happening during Web migrations? 03:51 What are the top configurations you prioritize to validate? 08:21 What are the craziest Web mig…
 
How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy. 00:27 Why Structured Data & Entity Search Optimization is so important? 03:37 What are the fundamental steps for entity optimizati…
 
Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven: 1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies? 3:07 - What are the advantages and disadvantages of being an SEO at an agency a…
 
How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber: 0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies? 3:21 What are the tactics that you’ve found to be particularly useful in SaaS SEO pro…
 
How to do SEO for an E-Commerce Website? Learn in today's episode: 0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites? 4:38 What's the No. 1 mistake in Ecommerce SEO processes? 10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit? 16:12 What's the best…
 
Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive): 1:38 - What is Google's EAT and why should you care about EAT? 4:30 - Why is E-A-T a controversial topic? 8:12 - W…
 
Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant: 01:10 What's the top 1 mistake that you see happening in International SEO? 04:32 Which are the top tech…
 
Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorel…
 
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