最高の Conversion Optimization ポッドキャスト (2025)

1
Website Design for Small Business Owners Who Hate Selling [Ep 104] 18:08

2d ago18:08

18:08

Let's chat about how your website can take the stress out of selling, making the whole process feel more natural and effortless. If promoting your business makes you cringe, this is for you. Learn how your website can handle the heavy lifting so you can focus on what you do best. YOU WILL LEARN: Why your website should be your #1 sales tool. How to…

1
E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion 58:04

17d ago58:04

58:04

If you run an e-commerce site or work on digital products, this conversation is packed with research-backed insights that could transform your conversion rates. Apps of the Week Before we get into our main discussion, we want to highlight a couple of tools that caught our attention recently. UX-Ray 2.0 We talked about this last week, but it deserve…

1
The Small Business Systems I'm Grateful For (And Why Your Website Needs Them Too) [Ep 103] 26:27

9d ago26:27

26:27

Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the difference between chaos and efficiency. YOU WILL LEARN: Why a great website is more than just design and copy…

1
Why Legacy Businesses Need Modern Websites [Ep 102] 17:32

16d ago17:32

17:32

Let's chat about how your website might be holding back your business, especially if you've been around for years but haven't updated your online presence. Learn how to modernize your website while keeping your personality and legacy intact, so it truly reflects the expertise and quality you bring to the table. YOU WILL LEARN: Why an outdated websi…

1
When Your Website No Longer Matches Your Business (And How to Fix It) [Ep 101] 13:23

23d ago13:23

13:23

If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities. Learn simple, strategic ways to update your website so it reflects where your business is right now—without …

1
What 100 Episodes of Podcasting Taught Me About Building Your Business (And Why Your Website Needs These Same Principles) [Ep 100] 21:17

1M ago21:17

21:17

We celebrate 100 episodes of the pod! It’s all about the lessons learned from podcasting and how they apply to improving your small business website. Spoiler: Progress, authenticity, and connection are the keys to success, whether it's your podcast or your website. YOU WILL LEARN: Why progress beats perfection when it comes to your website. How sho…

1
Website Design vs SEO and Why This Battle Is Hurting Your Business [Ep 099] 15:06

1M ago15:06

15:06

We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google. YOU WILL LEARN: Why solely focusing on design or SEO leaves money on the table. How Google evaluates…

1
The Website Images Killing Your SEO (And How to Fix Them) [Ep 098] 14:58

1M ago14:58

14:58

Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, this episode is for you. You’ll learn how to avoid common mistakes that could be costing you traffic and vi…

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Freelancing for Small Businesses: Real World Budget Constraints and High Stakes 59:30

2M ago59:30

59:30

Welcome to Episode 27 of the Boagworld Show, where we dive into a side of web work that doesn't get nearly enough attention. This month, we're exploring life as a freelancer working with small businesses. We're joined by Paul Edwards, a fellow member of the Agency Academy who has spent two decades serving clients that don't have massive budgets or …

1
The One Thing Every Successful Website Has (That Most People Ignore) [Ep 097] 19:12

2M ago19:12

19:12

Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your visitors step-by-step to turn them into paying clients. YOU WILL LEARN: -Why focusing on design trends and t…

1
The Website Problem Every Expert Has But No One Talks About [Ep 096] 18:22

2M ago18:22

18:22

We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients. YOU WI…

1
Why Images Matter More Than You Think for Website Conversions (Website Audit) [Ep 095] 24:46

2M ago24:46

24:46

Let's do a website audit for Anne, the founder of The Fun Reset, a group coaching program for ambitious women. Anne's DIY website has great messaging but struggles with being too dense and overwhelming for visitors. We discuss actionable ways to improve her site and make it more engaging, user-friendly, and optimized for client conversions. YOU WIL…

1
Website Fixes for Better Networking Results This Fall [Ep 094] 21:35

2M ago21:35

21:35

Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward. YOU WILL LEARN: Why your website should ma…

1
Dark Patterns, Bright Ideas: Why Deceptive Design Belongs in Accessibility 54:48

2M ago54:48

54:48

You know, those sneaky little tricks sites use to funnel you into doing things you never intended, like paying for insurance you didn’t want or scrolling until your thumb falls off. We talked about why this stuff isn’t just bad manners, but also an accessibility issue, and how to push back when your boss is shouting about conversion rates. We also …

1
How to Accept Payments on Your Website (Beyond Just Booking Calls) [Ep 093] 14:46

3M ago14:46

14:46

We’re talking about one of the most important aspects of your website: how to actually collect payments. A great website won’t help you unless customers can easily pay you. Whether your business is consultation-based or direct purchase, this episode covers the tools and steps you need to make the payment process smooth and efficient. YOU WILL LEARN…

1
How Your Business Type Should Change Your Homepage Design Strategy [Ep 092] 25:56

3M ago25:56

25:56

How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results. YOU WILL LEARN: Why your business type and client psychology hugely influence homepage design. Specific strategies for service-based busi…

1
What High-Converting Websites Don't Do [Ep 091] 23:27

3M ago23:27

23:27

Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results. YOU WILL LEARN: Why flashy animations can hurt conversions and what to use instead. The importance of making information easy to find wi…

1
Help Google Find Your Website (Website Audit) [Ep 090] 16:19

3M ago16:19

16:19

In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert! YOU WILL LEARN: Why an H1 tag is essential for every page and how to use it effectively. How to structure headlines and body text to guide…

1
How to Recognize When Your Website Has Hidden Potential (Law Firm Case Study) [Ep 089] 19:29

4M ago19:29

19:29

Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you. YOU WILL LEARN: How to identify when your website no longer reflects …

1
Why Your UX Needs a Trust Audit 58:51

4M ago58:51

58:51

In this episode, we look at why trust is key to good UX, especially with scams, deepfakes, and AI blurring the line between helpful and deceptive. We also ask if emotion-reading apps are helpful or just unsettling, and explore the tricky process of turning services into products. Plus, we discuss a framework from Nielsen Norman Group, tackle a list…

1
Website Design is Like Interior Design (But For Your Business Soul) [Ep 088] 21:17

4M ago21:17

21:17

Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality. In this episode, we explore how website design, like interior design, brings your business "soul" to life and why crea…

1
AI Tools Transforming My Website Design Business This Summer [Ep 087] 19:53

4M ago19:53

19:53

I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away. YOU WILL LEARN: How AI tools like Claude and ChatGPT can help with conte…

1
Is Your Website Confusing? A Simple Test to Find Out [Ep 086] 14:16

4M ago14:16

14:16

Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step. YOU WILL LEARN: Why complex navigation can make visit…

1
"Mediating" Your Website's User Experience for Better Conversions (Website Audit) [Ep 085] 22:07

5M ago22:07

22:07

In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement tha…

1
Scaling UX in a Decentralized World: Inside Oxford 56:15

5M ago56:15

56:15

In this episode, we chat with Sarah Zama from the University of Oxford about how she's helping to influence UX across one of the most complex and decentralized organizations in the world. We explore how she built a UX center of excellence almost from scratch, how the team is transforming culture through coaching and community, and what it takes to …

1
Website Lessons from a Romance Author That Work for Any Small Business [Ep 084] 21:10

5M ago21:10

21:10

Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you. YOU WILL LEARN: Why the homepage hero section is the most important part of your we…

1
The 5-Minute Summer Website Challenge That Sets You Up for Fall Success [Ep 083] 13:25

5M ago13:25

13:25

In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance. YOU WILL LEARN: How to refresh your homepage with the “three-second test” for clarity and engagement…

1
Make Your Website's About Page Personal Without Oversharing [Ep 082] 15:25

5M ago15:25

15:25

We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients. YOU WILL LEARN: Why the About page is one of the most visited pages on your website. How to balance being personab…

1
Website Errors Most Business Owners Never Discover Until It's Too Late [Ep 081] 16:23

5M ago16:23

16:23

Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them. YOU WILL LEARN: The impact of broken contact forms and booking systems on client acquisition. Tips for ensuring time zone accuracy in scheduling systems. Strategies for identifying and fixing…

1
I Know My Website Needs An Overhaul —Your Step-By-Step Action Plan [Ep 080] 20:56

6M ago20:56

20:56

Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection. YOU WILL LEARN: Signs that your website may need an overhaul, like outd…

1
The Future Of UX With Jared Spool 55:28

6M ago55:28

55:28

Joining me, Paul, are Marcus Lillington and Jared Spool, and together we explore how UX needs to reposition itself, what AI really means for designers, and how to navigate the current UX job landscape without losing hope. We also touch on some interesting new tools from Figma and an exciting AI-assisted prototyping app that could change how we work…

1
Which Website Builder Wins For Small Business — Wix or WordPress? [Ep 079] 25:15

6M ago25:15

25:15

In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions. If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you v…

1
WordPress or Squarespace — Which Website Platform Works Best for Your Small Business [Ep 078] 36:35

6M ago36:35

36:35

In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success. YOU WILL LEARN: The types of businesses best…

1
10 Website FAQs That Help Small Businesses Convert More Clients [Ep 077] 24:02

6M ago24:02

24:02

Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion. YOU WILL LEARN: If you should list your prices on your website and why transparency matters. How often…

1
Creating Personality-Driven Design Experiences 49:50

7M ago49:50

49:50

Creating Personality-Driven Design Experiences In this week’s episode of the Boagworld Show, we’re joined by none other than Andy “The Pioneer” Clarke. We dig deep into the role of aesthetics in UX, explore how AI can conduct user interviews, and debate how to approach pricing conversations with clients. Alongside our usual banter, you’ll find insi…

1
Your Website is a Content Goldmine You're Not Using [Ep 076] 23:12

7M ago23:12

23:12

Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch. YOU WILL LEARN: How to transform your homepage hero section into social media bios and posts. Ways to …

1
Create a Website Experience Clients Love [Ep 075] 18:59

7M ago18:59

18:59

In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process. YOU WILL LEARN: How to make a strong f…

1
5 Website Gaps That Are Silently Killing Your Sales [Ep 074] 18:04

7M ago18:04

18:04

In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps. YOU WILL LEARN: Why a high number of visitors doesn’t matter if they aren't buying or contacting you. How traditional contact forms can push potential clients away. The i…

1
How To Structure Your Website When You Offer Multiple Services (Website Audit) [Ep 073] 27:23

7M ago27:23

27:23

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her v…

1
6 Website Things You Need to Own For Your Business [Ep 072] 15:57

7M ago15:57

15:57

Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations. YOU WILL LEARN: Why owning your domain name is essen…

1
Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071] 19:10

8M ago19:10

19:10

Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives. YOU WILL LEARN: Why sliders and carousels can be distracting and what to use instead. How complex navigation menus can overwhelm visitors and simpler solutions. The impact of using stock photos or too many blog categories. Why long co…

1
The Job Title Train Wreck 48:08

8M ago48:08

48:08

This week, we catch up on Paul’s latest adventures—from a memorable dinner with Todd “the accessibility guru” where we talked WCAG 3, to a deep dive into the shifting landscape of design job titles. We’ll share an app that brings real form fields into your Figma prototypes, unpack why “product designer” is suddenly on everyone’s profile, and wrap u…

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