最高の Content Copywriting ポッドキャスト (2024)

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Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal 23:56

1d ago23:56

23:56

"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true? In this e…

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Ep 206// The 6 Must-Track Metrics for Winning at Content Marketing 13:41

3d ago13:41

13:41

I get it; it's fun to BUILD and DO! But to go back and check how well things are working- eww. Not my fave. But let's be real, if you don't, you'll never know what's working and you may be spending your time on the WRONG things. Listen in and learn how to tell if you're spending your time and marketing money on the RIGHT strategy! Learn what metric…

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Is a Holiday Marketing Campaign Right for Your Business? 24:24

8d ago24:24

24:24

Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost). This episode breaks down the real pros and cons of holiday marketing (without …

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Ep 205 // 10 Can't Skip Reflection Questions for a More Fun and Profitable Business 23:53

9d ago23:53

23:53

For probably the last 10-15 years I have incorporated journaling as part of my quiet time and Bible reading every morning. While I would love to be one of those people who journals every night before bed, that just hasn’t been practical or sustainable for me- this has. With the practice of quiet time, journaling, and bible reading, I have been very…

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How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) 18:34

17d ago18:34

18:34

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a sma…

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Ep 204 // Want to Take Time off From Content Marketing? Follow These 9 Simple Steps 21:21

16d ago21:21

21:21

Content marketing can take SOOO much time… and a recent bit of research showed that the average small business owner spends 20 hrs per week just on the MARKETING aspect of their business. And while we have CERTAINLY figured out how to be highly effective in WAY less time than that (ie, the 12,000% traffic increase we got for one client in under a y…

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What is an Editorial Style Guide? (And Why You Need One) 22:05

23d ago22:05

22:05

Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day. If so, your business needs an editorial style guide. And no, it's not just fo…

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Ep 203 // 8 Tips to Survive an Extra Busy Season in Business With Grace 16:58

23d ago16:58

16:58

I shared recently that I am NECK deep in project work for my biz. But what that means on a practical level is… I’m working A LOT more than my usual 15-18 hrs/ week, and I have to be even MORE efficient in my work time than normal. So, here are some VERY hot from-the-trenches tips to help YOU in a heavy workload season. Because the truth is, even as…

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Ep 202 // Need More Website Traffic? Do NOT Cheat This Search Ranking Factor 14:16

1M ago14:16

14:16

Are you gung ho to get more website traffic? Me too, pal. Me too. And as tempting as it may be to just IGNORE this search ranking factor, DO NOT DO IT! If you DO, you'll be wasting your time, increase bounce rate, and simply not convert. (Sound pointless? It is) However, in this short, but powerful episode, I'll teach you how to thoughtfully consid…

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How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot 27:39

1M ago27:39

27:39

Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of ki…

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Why Your Business Needs More Than One Ideal Client Persona 23:56

1M ago23:56

23:56

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it. In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be hol…

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Ep 201// 3 Simple Steps to Use Search Console to Rank Higher the Easy Way 16:05

1M ago16:05

16:05

I'm not gonna lie, when I first found out what Search Console was I was like, "what the what??" Now, it's one of my favorite tools for working smarter not harder in my SEO efforts. (P.S. It's free) Listen in for a simple explanation of search console and learn 3 (ok 4) steps to use it in your business to get MORE of the RIGHT people clicking over t…

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Ep 200 // The Simplest SEO Strategy to 300X Your Website Traffic 21:59

1M ago21:59

21:59

Happy 200th episode! Whether you’re an OG pal or new to the podcast pal bunch, I want to WELCOME you to this special episode! Also… I kinda blew up my business a little bit (in a good way). I’m gonna tell you about THAT at the end (so that it’ll make sense, not clickbait, lol, so stay tuned) BUT in the process of learning all this- I’ve boiled it a…

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The Importance of Mission, Vision, and Value Statements with Ashlee Sang 39:00

2M ago39:00

39:00

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and …

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Ep 199 // 5 Things to Consider When Doing Keyword Research for Optimum SEO 11:47

2M ago11:47

11:47

Keyword research is THE foundation of any great SEO strategy! (I hope you know that by now). But what factors should you actually pay attention to? What really matters when doing your keyword research? Listen in as I break down 5 Things to Consider When Doing Keyword Research for Optimum SEO. Join me for my live training and learn to 300 x Your Web…

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Ep 198// Keyword Difficulty Explained the Easy Way 11:58

2M ago11:58

11:58

Flashback with me will you, to little middle school baby Faith, auditioning for local musicals and plays. (It's true, y'all, it's true). Now jump forward to today, when I'm teaching you about keyword difficulty but explaining it in an EASY way. What do the two have in common? Listen in and find out! Join me for my live training and learn to 300 x Y…

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A Sneak Peek Into the Brand Messaging Kit I Create for My Clients 20:55

2M ago20:55

20:55

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly…

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Ep 197 // The Most Unconventional But HIGHLY Effective Keyword Research Step 13:36

2M ago13:36

13:36

Call me crazy, but this keyword research step is VERY backwards from what most people do and teach. Yet, I think its the MOST effective and easiest! Listen in and plan to participate in today's episode where you'll learn how to the first step to great keyword research! And make sure to join me for the free, live training on Nov 1. Live Training: 30…

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Ep 196 // The #1 Mistake Killing Your SEO Growth 8:43

2M ago8:43

8:43

Have you been trying to grow your website traffic for what feels like FOREVERRRR only to see that little graph BARELY move? Or maybe you've just given a casual nod to SEO and kept on with your current strategy because, #busy. However, what if there was a single mistake that I've seen KILL SEO strategies- for even million dollar businesses. Would yo…

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Ep 195 // Blogging for Better SEO 10 Things to Do Right From the Beginning 22:51

2M ago22:51

22:51

I’ve been blogging for over 8 years now... Which basically means that I’m a dinosaur. And while I've been incredibly candid about mistakes- here are the top 10. Given “do-overs” I would totally fix these things first. So, learn from my mistakes, and fix these 10 things in your blogging for better SEO asap. Also- if you’re an email pal and you’ve he…

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Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan 44:37

2M ago44:37

44:37

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you conne…

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What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore) 22:09

2M ago22:09

22:09

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comforta…

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Ep 194 // 3 Easy SEO Hacks to Analyze Your on Page SEO and Keyword Strategy 15:25

2M ago15:25

15:25

In continuation of our SEO Basics/ SEO 101 series, I wanted to share 3 EASY Hacks for better On page SEO. I get it; implementing your keywords and SEO strategy can feel way too techy or overwhelming, but these 3 tips will help you identify weaknesses in your keyword strategy and help you to fix up your own SEO- without spending a dime! Listen in, t…

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Ep 193 // On Page SEO vs Off Page SEO and What REALLY Matters for Your Website Traffic 12:49

2M ago12:49

12:49

We’re picking this SEO Basics/ SEO 101 series back up with the intent of helping you understand the (seemingly) little things that impact where your website and content show up in search results. I realize that some of this can feel kind of boring or monotonous (it doesn’t have to be), but it matters! Understanding how it fits into your marketing s…

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Ep 192 // 3 Unconventional AI Hacks to Save Time & Money in Your Business 11:12

3M ago11:12

11:12

It sounds weird to say, especially as an SEO Copywriter, but I was NOT an early adopter of AI. Mostly because it sucked at first! However, as a Mom of 3 littles, I am always looking for ways to save time AND still do a good job of things. Listen in for 3 unconventional ways I like to use AI to save time, save money, and speed up workflows in my bus…

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Being Choosable Without a USP with Belinda Weaver 41:55

3M ago41:55

41:55

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and p…

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Building Brand Authority With the Content You Create 22:45

3M ago22:45

22:45

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation. In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and…

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Ep 191 // Save Time, Grow Your Business, & Honor God With These 7 Powerful Tips 31:11

3M ago31:11

31:11

One of the questions I get asked fairly often is, “How do you do it all?” Because- as a work-at-home mom of now 3 littles, homeschooling, running a client-side and content side of my biz, volunteering at church, staying fit, etc. IT IS A LOT TBH- I don’t always feel like I do a fantastic job at all the things. BUT, I wanted to drop a FEW really hel…

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Ep 190 // SEO & Keyword Coaching for Small Businesses: Mastering Keywords for Growth with Lissa Figgins 19:34

3M ago19:34

19:34

Are you using the BEST keyword strategy for your business? Listen in as I coach Time Management Coach, Lissa Figgins on how to incorporate the right keywords in her website SEO strategy and to get traffic to her lead magnets. Book Your SEO and Keywords Strategy Call Buy the course that outline my whole signature framework: The Organic Marketing Fra…

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Creating a Content Marketing Hub on Airtable with Colie James 54:11

3M ago54:11

54:11

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effect…

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Ep 189// SEO 101 3 Easy to Miss (but EASY to Fix) Simple SEO Tips for Better SERPS Position 14:58

3M ago14:58

14:58

In this SEO Basics/ SEO 101 mini-series, I've decided to tackle some seemingly small things that—though little—if done wrong or left undone entirely can ruin your chances of ranking on the SERPS (Search Engine Results Page). Now- SOME of the thing I will talk about today are (hoepfully) done for yo by your website host- BUT EVEN IF you know you hav…

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Case Study Interviews and Capturing Data with Jocelyn Montemarano 51:25

3M ago51:25

51:25

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend.... Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Whether you're a seasoned marketer or just start…

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Ep 188 // SEO 101-3 Things to Get Right From the Beginning 19:06

4M ago19:06

19:06

I get it, starting a business, running a business, setting up a website and then trying to get traffic TO that website is a LOT. And I have made plenty of mistakes (trust me). However, there are a few things that I have found that you want to get set up right the FIRST time (or go fix stat) when it comes to your SEO. Listen in for 3 simple, basic S…

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187 // Don't Make These 10 Content Creation Mistakes- Especially No 6 22:40

4M ago22:40

22:40

Do you feel the (seemingly) never-ending pressure to create kick-butt content? Do you ever think, “There are so many competitors.” “I have to stand out.” “I have to post frequently to keep the algorithm happy.” Listen, I get it. Content marketing is an integral part of online marketing and running a profitable business. HOWEVER- If you are making o…

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Where + How to Use Testimonials You've Collected 27:58

4M ago27:58

27:58

Are your testimonials gathering dust? We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it. And now? Now it's time to use those testimonials. In this episode of …

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