最高の Checkoff ポッドキャスト (2024)

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Episode 33 - Is There A Dairy Renaissance Coming? YES! 13:40

11d ago13:40

13:40

Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns. O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immedi…

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Bonus 6 - Limited Time Offers Drive Dairy: Freddy’s and Midwest Dairy Three-Year Partnership 14:09

2M ago14:09

14:09

Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expandin…

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Bonus 05 - Fresh Ideas For School Milk: How The National Dairy Council Helps To Innovate And Educate Kids And Nutrition Professionals Through The School Nutrition Association 13:55

2M ago13:55

13:55

Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new collaboration for the…

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Episode 32 - How Checkoff Helps Taco Bell With Dairy Product Innovations 17:52

3M ago17:52

17:52

Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell’s test kitchen. They discuss into Taco Bell's approach to dairy product innovation, the performance of dairy pr…

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Bonus 04 - Worlds Collide: Behind the Scenes with a Farmer and Comedian 6:29

4M ago6:29

6:29

Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family’s experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. Through Bayer's e…

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Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers 8:05

5M ago8:05

8:05

Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy…

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Episode 31 - How Is Dairy Changing? The Truth About U.S. Dairy Consumption 33:31

6M ago33:31

33:31

Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of? Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn Daley, Senior Vice President, Strategic Insights & Ev…

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Bonus 2 - Why Is Food Safety A Checkoff Priority? 9:48

7M ago9:48

9:48

Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses how the checkoff is helping the dairy industry increase food safety education with Tim Stubbs, Senior Vice President of Food Safety and Product Research for Dairy Manag…

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Bonus 01 - What Did Dairy Showcase At Expo West 2024? 9:41

7M ago9:41

9:41

Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors’ innovations. Listen as Marla Buerk, Executive Vice President of Global Innovation and Insights for Dairy Management Inc., and Norrie Wilson, DMI Glob…

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Episode 30: How Do You Get Consumers To See Dairy Differently? 28:41

7M ago28:41

28:41

Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communicat…

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Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting? 18:36

9M ago18:36

18:36

What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the 2023 Joint Annual Meeting. On this podcast, William …

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Episode 28: What Is In Store For Dairy Exports In 2024? 33:42

10M ago33:42

33:42

How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally to help promote and grow international consumer trust in U.S. dairy? Listen as Minnesota dairy farmer and Farmer Relations Committee Chair Charles Krause discusses U.S. dairy exports with Willi…

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Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024 24:27

12M ago24:27

24:27

Listen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s checkoff programs including our restaurant and retail partnerships, health and wellness edu…

1
Episode 26 - Growing Cheese Sales With Pizza Partnerships 10:40

1y ago10:40

10:40

A new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the domestic front, Domino’s has introduced Pepperoni Stuffed Cheesy Bread to its menu. Dairy Management Inc. (DMI) has supported Domino’s, including consumer resear…

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Episode 25 - How Has Dairy Consumption Changed In Schools And Kids? New Youth Wellness Research Focuses Industry Direction. 31:28

1y ago31:28

31:28

Much has changed in the world since the pandemic, including dairy consumption at schools. Has it gone up or down? How does dairy consumption at school affect home consumption and vice versa? What should the dairy industry be focused on when it comes to children’s nutrition and youth wellness? What does this new research tell us about our Fuel Up pr…

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Episode 24 - How Dairy Sustainability Became A Priority For Dairy Farmers And The Dairy Checkoff 25:17

1+ y ago25:17

25:17

Sustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff. Listen as Georgia dairy farmer Adam Graft has a conversation with former National Dairy Board member and California dairy farmer Steve Maddox and Stephanie Masiello Schuette, Direc…

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Episode 23 - What Is Really Going On With Dairy In Marketplace? 30:01

1+ y ago30:01

30:01

You may have heard that dairy is dead but this couldn’t be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights…

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Episode 22 - Do Global Consumers Really Want U.S. Dairy? 28:22

1+ y ago28:22

28:22

We know that U.S. diets contain a lot of dairy but do international consumers crave our U.S. cheese, yogurt, butter, ice cream, etc…? Washington dairy farmer Lynn Wheeler Rainey talks with Rebecca MacKay Allen, Senior Vice President of Global Innovation Partnerships at Dairy Management Inc., and Will Loux, Vice President of Global Economic Affairs …

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Episode 21 - eCommerce: Does Dairy Have A Future? 36:32

2y ago36:32

36:32

Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy di…

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Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions 32:00

2y ago32:00

32:00

Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their …

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Episode 19 - What Happened With Dairy Promotion In 2022? 33:23

2y ago33:23

33:23

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability a…

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Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy? 41:44

2y ago41:44

41:44

Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about da…

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Episode 17 - Why is the dairy checkoff involved in sustainability? 39:10

2y ago39:10

39:10

Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why …

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Episode 16 - Should farmers be worried about the dairy case at the grocery store? 33:20

2y ago33:20

33:20

Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are placed together and what …

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Episode 15 - Why Do Large Food Companies Need Checkoff To Drive Dairy Sales? 38:25

2+ y ago38:25

38:25

Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy (@messykennedy) and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retai…

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Episode 14 - Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised. 37:48

2+ y ago37:48

37:48

Listen in with our dairy farmer hosts, New York’s Audrey Donahoe and Georgia’s Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council, and Abigail Copenhaver of Farmstead Nutrition & Consulting about what the dietary guidelines are, how they evolve, who follows them and how that affects…

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Episode 13 - Remember Got Milk? Where Are Dairy Ads Now? 39:26

2+ y ago39:26

39:26

Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and…

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Episode 12 - Is Your Dairy Prepared For A Crisis? 41:09

2+ y ago41:09

41:09

No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin’s Amber Horn-Leiterman and Florida’s John Larson talk with Tricia Sheehan, vice president of crisis pr…

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Episode 11 - How do you get consumers to trust you? Farmers talk about what works. 35:53

2+ y ago35:53

35:53

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their …

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Episode 10 - How Do Exports Impact U.S. Milk Markets? 37:12

2+ y ago37:12

37:12

In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export Council works t…

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Episode 9 - Dairy Innovation: Who is doing it and how does it work? 28:39

3y ago28:39

28:39

In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation. Did you know that your Dairy Checkoff supports si…

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Episode 8 - Does dairy fuel elite athlete performance? 46:21

3y ago46:21

46:21

In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of…

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Episode 7 - Have you ever had 800,000+ visitors on your farm? 35:02

3y ago35:02

35:02

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience. Many state and regional checkoffs including national and local farmers give virtual farm…

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Episode 6 - Dairy donations feel good but do farmers benefit? 34:07

3y ago34:07

34:07

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy sale…

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Episode 5 - Is The Dairy Checkoff Really Working And Worth The Money? 32:51

3y ago32:51

32:51

Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves…

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Episode 4 - Does Dairy Benefit From The NFL Partnership? 31:43

3y ago31:43

31:43

How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk? In this epi…

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Episode 3 - Does Increasing Pizza Chain Sales Really Help Dairy Farmers? 29:13

3+ y ago29:13

29:13

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk …

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Episode 2 - What Really Drives School Milk? 33:34

3+ y ago33:34

33:34

What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.Your Dairy Checkoff による

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Episode 1 - Reaching Gen Z: The World of Gaming 31:49

3+ y ago31:49

31:49

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactiv…

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Episode 34: Reaching Millennial Parents and Gen Z through Creative Partnerships 24:12

3+ y ago24:12

24:12

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’…

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Episode 33: A Deeper Dive into Dairy Farming and Sustainability 31:34

3+ y ago31:34

31:34

In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, share how all dairy farmers – no matter the size of their operation – can help be part o…

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Episode 32: Bringing the farm to the classroom through technology in the Adopt a Cow program 24:04

4y ago24:04

24:04

In this episode, Brita Gibart, a teacher from Farmington, Minnesota, and Lorilee Schultz, a dairy farmer from Orangeville, Illinois, join host Andy Vance in a discussion exploring the impact of the Adopt a Cow program on students, teachers and dairy farmers. The discussion touches on how the Adopt a Cow program, a partnership between Discover Dairy…

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Episode 31: Driving Dairy Demand Through Synergistic Partnerships 24:49

4y ago24:49

24:49

In a discussion with Dairy on the Air host Andy Vance, Jon Moss, Chief Brand Officer/Senior Vice President at Pizza Ranch, shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond. Moss details the original partnership that celebrated National Dairy Month…

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Episode 30: Fueling dairy’s success through e-commerce channels 24:27

4y ago24:27

24:27

This week’s episode features an in-depth discussion with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for dairy now that more consumers are grocery shopping online due to the pandemic.…

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Episode 29: Showcasing Dairy and the Power of Resilience 25:16

4y ago25:16

25:16

This episode features an in-depth discussion with Olympic track & field star and gold medalist Morolake Akinosun and details how the persistence and resilience she’s shown in her career mirrors the resilience dairy farmers exude on the farm each and every day. She also talks about the important role dairy foods have played in her athletic success a…

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Episode 28: Dairy’s Commitment to Environmental Stewardship 34:10

4y ago34:10

34:10

Sustainability is crucial when it comes to how people perceive and shop for dairy, as consumers are asking for, and even paying more for, products that align with their values, such as sustainability. Listen in as Krysta Harden, Executive Vice President of Global Environmental Strategy at Dairy Management Inc., discusses the industry’s leadership r…

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Episode 27: Dairy - The Environmental Solution 35:58

4y ago35:58

35:58

This conversation includes the perspectives of Midwest Dairy farmer Suzanne Vold as well as Bob Huffman of First District Association and Brian Zook of Bel Brands USA, who share how their unique parts of the dairy community are working toward the industry’s 2050 Environmental Stewardship Goals.Midwest Dairy による

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Episode 26: How the 21st Century Eater is Shaping the Future of Food 22:57

4y ago22:57

22:57

Food futurist Mike Lee, founder of The Future Market and co-founder/co-CEO of Alpha Food Labs, joins host Andy Vance in this episode to have a candid dialog about consumer trends and their impact on dairy.Midwest Dairy による

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Episode 25: The New Normal - Post COVID-19 Dairy Category 29:23

4y ago29:23

29:23

The COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRI, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what the industry can do to sustai…

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Episode 24: Learning from Today’s Consumer: Opportunities for Dairy 26:28

4+ y ago26:28

26:28

Dairy farmer Jonna Schutte, and Sydney Milton, dairy category manager from Casey’s General Stores, discuss key takeaways from the recent Dairy Experience Forum as well as opportunities for dairy.Midwest Dairy による

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