Podcast by Business Therapy
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We know how challenging growing a therapy practice can be, and don’t think it should require an accounting degree just to run your business. If you own a solo or a group practice, we’re here to help you build a business that creates more time, makes more money and serves more people.
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Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
Julie Alexander, Massage Therapist
The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear ...
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Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss Physical Therapy and Technology in this podcast. Full VIDEO versions of each episode can be found at https://www.youtube.com/PTTechTalk Dave Kittle also owns www.ConciergePainRelief.com (Home Physical Therapy) serving New York City, Long Island, NJ, and CT.
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Performance Therapy is a podcast that explores the world of personal and professional development, with a focus on unlocking your full potential. Each episode features interviews with experts, entrepreneurs, and thought leaders who share their insights and experiences on topics such as business strategy, fitness, and self-improvement. Hosted by experienced performance coach Michael, the show delves into the habits, routines, and mindsets that drive success and happiness. Join us on Performan ...
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Cloud Therapy with AeroComInc.com | Elevate your IT career! | Weekly discussions on how to navigate business cloud technology.
Mike Smith
Enlightening information on the latest business cloud technology that will elevate your career in IT. Every week, we bring in experienced engineers and experts from various business cloud service providers to discuss tactical tips that IT professionals can use to improve their company's profit... through the cloud. From VoIP to IaaS to WAN, this show will give you the information that you never have time to learn... and that your boss wants to hear.
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Therapists often hit a ceiling with insurance reimbursements, unaware they can proactively request rate increases to boost their income without adding more clients. We explore a step-by-step process for negotiating higher rates with insurance providers, including specific strategies to showcase your professional value and expertise. • No insurance …
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How to Know if Instagram is Really Worth All the Time & Effort for You
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26:26Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA). She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing. This message really got me thinking about how valuable it is to TA…
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Ep. 42 - Enhancing Therapy Skills: TMJ, Myofascial Work, and Pelvis Alignment with Marnie Matyus
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50:59Send us a text Discover how embracing innovative massage techniques can rejuvenate your therapy career and bring profound healing to your clients. Join Julie Alexander, host of the Handcrafted Therapy Podcast, as she delves into the art and science of therapeutic bodywork with guest Marnie Matyus. In this episode, Marnie shares her fascinating jour…
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You work SO hard to get someone to schedule an intro call. You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more. You name it, and you’re DOING it to turn that *potential* client into an *actual* client! But…maybe you’re not feeling certain about your current process. If what you’v…
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Learn how to enhance your therapy practice with essential systems that streamline operations and enrich client relationships. Craig shares actionable insights into various software solutions that fit therapy practices of all sizes. • Discussing the critical role of systems in business • Exploring the keys to effective client relationship management…
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How I Handle People Calling Me a Liar on the Internet
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26:52Something that I get asked a LOT from other therapists is how to handle negative comments online. If you’ve been online for any time at all, you’ve probably dealt with some kind of negativity. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section. It really sucks - nobody wants OR deserves to be pu…
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Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray
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40:21I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today! Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currentl…
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How to Pay Yourself More (without hurting your business)
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32:39Elevate your financial health with actionable insights on how to pay yourself effectively as a business owner while managing personal stresses. Learn the importance of integrating your personal and business finances, along with practical steps to achieve financial wellness. • Sharing a personal story about financial struggles due to a family health…
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What to Say When Other Therapists Question Your Rates
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30:07Charging a high rate as a therapist is HARD. We experience sooo much internal guilt when we choose to do this. It’s our job to work on our money mindset, process through these emotions, and own them. But…what happens when OTHER therapists question your rates? They put you down for charging a premium rate, and place their limiting beliefs onto you. …
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What I'm Struggling With Right Now In My Business
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11:48This episode addresses the common guilt felt by business owners and how they can shift their mindset to recognize their valuable role in their practice. By focusing on delegation, teamwork, and embracing leadership responsibilities, owners can overcome guilt and foster a healthier business environment. Meet with one of our coaches *Intro/outro song…
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Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice
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34:09Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. She’s fully remote with her full-time private practice, and is licensed in over 40 states in the U.S. While Salena is crystal clear on who she helps now, it wasn’t always that way. Salena decided to go…
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Ep. 41 - Massage Therapy's Role in Post-Surgical Recovery with Matthew Gavzy
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41:19Send us a text Unlock the secrets of integrating massage therapy with advanced physical therapy techniques in this enlightening episode of the Handcrafted Therapy Podcast. Join Julie Alexander as she hosts Matthew Gavzy, a licensed massage therapist and physical therapist assistant with an exceptional range of expertise. Discover how Matthew bridge…
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Establishing multiple bank accounts is essential for therapy practice owners looking to gain control of their finances and simplify cash flow management. This episode outlines crucial accounts to set up, including profit, owner's pay, taxes, and operating expenses, while also emphasizing the importance of additional accounts like payroll, emergency…
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The Unexpected Thing That Will Get You More Clients
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17:11There's this myth out there that if you want to get more therapy clients, you have to do more work…right? Maybe you think you need to post more on Instagram, or write more blogs. Maybe you believe running more ads or attending more networking events will lead you to more clients. For most of us, this list goes on and ON! But…what if I told you ther…
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This episode focuses on five essential habits that successful practice owners must adopt to thrive in their businesses. By emphasizing clear goals, effective cash flow management, time management, strong client relationships, and continuous education, practitioners can create a balance in their professional lives while elevating their practices. • …
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How She Filled Her Caseload in 4 Months with Maria Reiter
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38:54I’m excited to welcome Maria Reiter onto the podcast today! Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. Sh…
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Why You Aren't Closing As Many Clients As You Should
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11:44Tracking the right metrics is essential for therapy practice owners to turn inquiries into clients and ultimately serve more people effectively. We discuss the importance of a systematic approach to logging inquiries, understanding lead sources, assessing client conversion rates, and establishing a robust follow-up process. • Importance of tracking…
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How to Get Therapy Clients With $0 to Spend on Marketing
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22:24How unusual is it that therapists can start their business with virtually NO startup costs? When you stop and think about it…it’s actually pretty cool! Starting part-time with your private practice is very doable with virtual therapy. As therapists, we can start with very little risk or financial investment. But...we can make an INCREDIBLE income f…
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Mastering the Art of Therapy Practice Expansion with Katie May
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29:40Katie May shares her journey from solo practice to successfully managing a group practice while emphasizing the importance of strong systems, a supportive culture, and data-driven decisions. Her insights offer essential guidance for therapists looking to grow without sacrificing the quality of care or their well-being. • Transitioning challenges fr…
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I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business! Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about! Like...that is an insane amount of money. I am SO freaking proud!!! I never thought something like this was possible when I was…
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Ep. 40 - Exploring CBD Benefits for Pain Relief and Muscle Relaxation with Maggy Troup
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51:11Send us a text Unlock the incredible benefits of CBD and cannabis therapy with our latest episode! Maggy Troup joins host Julie Alexander to debunk stigmas and dive deep into how these powerful plants can transform your health routine. Discover the rich history and medicinal potentials that CBD offers for pain relief and muscle relaxation. From und…
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Building a Thriving Therapy Team with Eric Williams
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38:39This episode emphasizes the emotional and operational aspects of transitioning from a solo therapy practice to a larger group practice. By sharing insights on delegation, developing effective systems, and clearly communicating expectations with team members, listeners are encouraged to prepare for growth while preserving their energy and sanity. • …
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Stop Worrying About These 10 things on Instagram (and what to focus on instead)
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33:01To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram. I get sooo many questions about these topics, and frankly, they are NOT important. They’re not things that are going to ‘move the needle’, and really grow your Instagram page like I know you want to. It’s time to leave this stuff behind in 2024. In…
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[Replay] Marketing Your Therapy Practice with Ross Herosian
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45:46We're replaying one of our most downloaded episodes from 2024! Unlock the secrets to effective marketing for therapy practices with insights from our guest, Ross Herosian of Tricycle Creative. Ross brings his expertise as a marketing coach to the table, offering invaluable guidance to solopreneurs and small business owners who find themselves in un…
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To kick off the new year, I wanted to re-air one of my most popular episodes from 2024. I’m even MORE excited to share this one again, because I can now say that 2024 was my first 7-figure year in business!! I can’t wait to give you more of a behind the scenes look once I have all of my final numbers. In the meantime, enjoy this value-packed episod…
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[Replay] Transform Your Therapy Business with the Profit First System
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18:37We're replaying one of our most downloaded episodes of 2024! Unlock the secret to ensuring your therapy practice consistently thrives financially. Discover how the "Profit First" methodology can revolutionize your financial management strategy, helping you break free from the chains of inconsistent pay and overwhelming bookkeeping. Say goodbye to t…
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My Tough Decision to See Less Therapy Clients
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29:16In honor of Christmas, today’s episode is going to be one of my MOST popular that aired a few months ago! This time of year is the perfect time to sit down and reflect on what went well, and what you want to improve upon for the coming year. I’ve found that being intentional and giving myself permission to do things differently is super important. …
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Meet with one of our coaches *Intro/outro song credit: King Around Here by Alex GrohlCraig Dacy による
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Imagine sailing smoothly through the holiday season without the burden of financial stress weighing you down. Learn how to build a financial cushion to protect your practice during the winter slump, and discover the art of planning for these predictable slow periods so you can savor the festivities with peace of mind. But that's not all—this episod…
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I’ve got an important question for you… When’s the last time you gave yourself a raise? Like...actually raised your therapy rates because you’re really freaking good at what you do?? You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them though, you must prioritize yourself. You deserve…
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Breaking Free from the Burnout Trap with Rob Tracz
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27:03Join us for an illuminating conversation with Rob Tracz, an international speaker and personal growth strategist, who opens up about his journey from relentless workaholic to a more balanced entrepreneur. Rob shares the easily overlooked signs of burnout, such as feeling isolated and emotionally unstable, and how they can silently sabotage your suc…
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How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris
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36:20Amanda Buduris is a trauma therapist in the Pacific Northwest. She owns a successful private practice, and specializes in offering therapy intensives. Amanda serves individuals and couples who have complex trauma, and need support navigating the healing process. She’s also a business coach who helps therapists add therapy intensives to their own pr…
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Ep. 39: Unlocking the Secrets to a Successful Massage Therapy Practice with Cindy Slack
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33:41Send us a text In this episode, Cindy Slack shares her journey in the massage therapy industry, beginning in 1999. She discusses how she navigated the challenges of starting out when massage therapy was less popular and the limited options for employment pushed her towards becoming a business owner. Cindy introduces her innovative software solution…
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Are you ready to break free from the constraints of insurance-based therapy practice? Imagine a world where you can serve clients more effectively while ensuring your own financial sustainability. In this episode, we explore the strategic shift from insurance-based clients to a thriving private pay model. Join us as we guide you through the process…
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How this Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe @christinacounsels
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40:38Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. We also chat about the course she created for those struggling with OCD, her experience launching the course, and the power …
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Since being in business, I’ve had 5 really challenging business experiences. But…these hard situations ended up being some of the BEST lessons that I've learned in business! Of course, it wasn’t easy, and it didn’t feel ‘good’ when I was in the thick of it, but I’m super grateful for them, because they made me a better business owner + a more self-…
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Unlock the secrets of entrepreneurial success with Richard Walsh, the inspiring author of "Escape the Owner Prison." Richard shares his compelling journey from the disciplined ranks of the Marine Corps to the rollercoaster world of entrepreneurship. Learn how he navigated the collapse of his landscaping business and discovered new ventures in fitne…
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The Good, The Bad, & The Messy of my Third $100,000 Month
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37:12In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, because let me tell you…between team member challenges, tech issues, and more, September was anything but easy. But we made it happen! I received some awesome questions from my Instagram community about HOW I made $1…
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Prioritizing Self-Care into a Busy Entrepreneurial Life with Matt Tack
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32:00Imagine weathering a fierce hurricane and still finding the resilience to steer your business and personal life towards growth. That's precisely what Matt Tack from Alessi Functional Health has masterfully navigated, and he's here to share his invaluable insights. Join us as we explore the nuances of balancing business success with personal well-be…
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336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist
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34:14I’m excited to welcome Nadia Fiorita onto the podcast today! Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She wo…
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Are you setting the right goals for your business, or are you getting lost in the hustle for growth? Reflect on where your focus should be, whether it's laying a solid foundation or gearing up for growth, and embrace the fluid nature of business. Remember, it's okay to shift between these focuses, and giving yourself some grace can be just as impor…
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The Exact Things I’d Focus on if I Was Starting Over on Instagram
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32:22I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page. I’ve learned soo…
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Ep. 38: Sexual Misconduct and Advocacy in Massage Therapy - Healing Hands and Hidden Battles with Brendan Carr
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42:00Send us a text In this episode of the Handcrafted Therapies Podcast, host Julie Alexander is joined by Brendan, a recent graduate of Kikino Massage School. They tackle the difficult and potentially triggering topic of sexual misconduct, particularly within the LGBTQ+ community and the massage therapy profession. Brendan shares his personal experien…
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In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of all my results in my business has been CONSISTENCY. Consistency probably doesn’t mean (or even look) the same for everyone. I do believe that it’s crucial if you want to continue growing your private pra…
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Online Advertising Strategies for Therapists with John Horn
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31:41Discover the secrets of mastering online advertising with our special guest, John Horn, CEO of Stub Group. John sheds light on the common fears business owners face, particularly in the therapy sector, when it comes to digital ads. He offers invaluable advice on overcoming past negative experiences and making sure your investment translates into ta…
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Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson
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42:01I’ve had the pleasure of working with Carrie for seven months now, and I’m sooo proud of what she’s accomplished in that time! Carrie has already seen major success with not only one, but TWO Instagram pages. She’s grown her main account to well over 45k followers, primarily using Instagram Reels to reach more people. She has a full caseload with d…
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Many therapy practice owners are unknowingly overpaying clinicians, jeopardizing their financial stability. Today we tackle the financial challenges that can come from long-standing relationships and loyalty with clinicians. This episode serves as a crucial resource for both solo and group practice owners who strive to balance financial health with…
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The reality is...building a six-figure business is HARD. It feels challenging and awkward at first. It takes more time than you think (or would like). But...just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. When you’re hustling and putting in extra effort, it should still be done i…
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Ever wondered how to choose the best pay structure for your clinicians? Today we dissect commission-based, flat rate, and salaried pay systems. Learn how the right choice not only incentivizes your team but also enhances your practice's financial health. We'll also explore the pros and cons between 1099 contractors and W-2 employees. Discover why c…
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7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead)
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24:05The beginning stages of your practice when you're trying to fill your caseload is the absolute hardest time to be in business. I know the issue of ‘time’ (whether that’s too much or too little) is a big one. And yes...it may be holding you back from growing your private practice. I’ve learned there are certain marketing strategies I would NOT do if…
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