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Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you g…
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Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transfor…
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Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!Spencer Powell による
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Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and lea…
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Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!…
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Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!…
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In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to ga…
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Do you know where your real business constraint is? If you spend more time finding the right problem, you can unlock some serious growth. I’ve noticed something talking to remodelers. There’s a big issue around constraints in your business. Start listening now!Spencer Powell による
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Many times in life, to get more we need to do less. To achieve more, we have to remove. I want to get into something that has worked really well for me in several areas. I hope you can use it in your life too. It’s simple in theory, but it has been difficult to execute. Listen now!Spencer Powell による
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We recently helped a Pittsburgh remodeler close a $1M project through Facebook ads. Almost every remodeler and builder I talked to said something similar. “I just don’t think someone that wants to do a $200K remodel is using Google. They are asking their friends.”Listen now to hear how things have changed!…
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Are you tired of being yelled at online by coaches telling you what you SHOULD do with your life? Me too. I’ve seen a lot of content lately - both online and at events watching speakers where the message did not resonate with me. Listen to hear what does resonate with me!Spencer Powell による
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Miller got his start in the construction world in 2020 working for his brother in Birmingham, Alabama as the Controller of the company. He realized how much he could help other small businesses with things like bookkeeping, online bill pay, WIP reporting, and financial systems and operations. In 2022, he started Up Accounting Inc. because he though…
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Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!…
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How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!…
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Your blog could be generating you dozens of leads every single month. Here’s why it’s not.Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything …
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Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, b…
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Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is lo…
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Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techni…
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With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this …
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Today, I sit down with Dwayne Johns. He is a builder, remodeler, coach, and consultant. Dwayne entered the construction industry over 30 years ago, working on oceanfront estates in Hamptons on Long Island, New York. From laborer to craftsman to business owner, he was always honing his skills and immersed himself in all aspects of high -end custom c…
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Establishing a marketing budget is important. If you’ve never really allocated a budget for marketing or you’ve always has a super low budget of 1% or less, you’re actually probably not charging enough for your projects and you need to increase your margins. You need to budget based on your growth goal, not your current volume.…
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I was recently on the Construction Champions podcast hosted by Ron Newspom. And we talked about the importance of marketing heading into 2024, as well as the biggest marketing shakeup incoming and what to do about it. Let's talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 milli…
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When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design s…
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Here’s how to get free, exclusive remodeling leads. Exclusive meaning these aren’t purchased and/or shared. We’ve been hearing a lot about how demand is dropping off and sometimes having a huge budget allocated to lead generating is not an option. So, here are our top three ways you can start collecting more leads for free today!…
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Custom websites can end up hurting you more than helping. Website designers focus on making the website look really good, which is important to a degree. But after that, you really need your website to be your top salesperson, so it should be capturing and converting leads. Do you want your website built on a strong foundation? Send us an email at …
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I recently invested $55K in one week. I flew nineteen team members out to Builder Funnel Headquarters in Colorado Springs to work on the business vs. in it. Several sessions were dedicated to improving efficiency, communication, results, and some team activities. Listen now to hear why and what I expect to get out of this investment.…
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One of our clients recently emailed us with a complaint. How we responded might surprise you. The client emailed us requesting to “pause marketing” because they are getting too many leads and are having to turn down a lot of work. That’s going backward, but there are 3 other quick things we can do even if you can’t magically get more skilled labor.…
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Did you know there are over 200 Ranking factors that Google looks at when determining how you show up locally on search? We understand that SEO often confuses people. From keywords to Google business profile, links, and domain authority, there is a lot going on. Let’s break down one type of SEO campaign you can run in your remodeling business now!…
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I get this question a lot: how can we drive more leads on social media? You definitely CAN, but I think it's actually the wrong question. Today, I share my view and some statistics on HOW to best leverage social media in your remodeling business. And it's probably not what you think. Most remodelers generate less than 5% of their leads from social …
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We get a lot of questions about our Remodeler Marketing Blueprint strategy process. In this podcast, I’m going to go through our top 8 frequently asked questions about our Blueprint and hopefully add some clarity for you on marketing strategy whether you work with us or not!Spencer Powell による
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Your entire business can get a lot easier just by picking and committing to a niche. I want to share my story on how I was able to niche down in my field of marketing and build a brand that is hyper-focused on one niche and the benefits that came with it. Results are better, delivery of experience for clients are better, and your marketing and sale…
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Many remodeling and custom building companies grow by word-of-mouth referrals, but a lot of interesting things can happen once you become more aggressive with your marketing. If you’re just starting to use marketing to get more customers, then this episode will break down what you need to know and how much you need to spend to get the ball rolling.…
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Sometimes the problems in our business are bigger than we think. We get so stuck in the weeds that we try to solve a whole bunch of level 1 problems and they’re keeping us stuck. When really, if we zoomed out, we might be able to solve 1 BIG problem that unlocks business growth. Start listening now!Spencer Powell による
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So often, when our team gets on a call with a remodeler, they are in the middle of a website re-design and as we dig into it, there’s almost always something that raises some questions. Today, I want to walk through when and why remodelers and custom builders should re-design their websites. Start listening now!…
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Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build…
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We’ve all heard this at some point: “You gotta be posting multiple times daily to social media! Reels, stories, videos, photos, and on and on.” But is this true? Maybe/maybe not. How often should remodelers be posting on social media? That’s what we’re going to cover today so start listening now!Spencer Powell による
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Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn’t. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead buildin…
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People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use t…
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“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you…
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Today, we’re going to talk about 1 part of the value equation (thanks Alex Hormozi) - and as it applies to remodeling and custom home-building businesses. And what is that? Perceived likelihood of achievement. When we buy anything, part of what we want to know is…will this work for me? And the more likely we think it will work, the more we’re willi…
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