ポッドキャスト Builder Funnel Radio

People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use t…

“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you…

Today, we’re going to talk about 1 part of the value equation (thanks Alex Hormozi) - and as it applies to remodeling and custom home-building businesses. And what is that? Perceived likelihood of achievement. When we buy anything, part of what we want to know is…will this work for me? And the more likely we think it will work, the more we’re willi…

We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we’ve learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insigh…

This week, we’re diving into a topic that doesn’t seem to get much attention in the remodeling and home-building space. We’re talking about “Return on Ad Spend” or ROAS. Most remodelers and custom builders have built their businesses on word-of-mouth or referrals and typically do very little advertising and marketing, but what happens when word-of-…

I’ve been reflecting lately and one of my biggest realizations is the shift I’ve made in my learning habits. If you know me, you know I’m a BIG reader, like 35-50 business books a year kind of big reader, but I changed my decade-old way of learning in order to double my business. I focused more on intentional learning rather than the quantity of le…

This week we’re going to talk all about strategy! But, what does strategy actually mean? You gotta know where to play and how to win, which means even knowing when to say “no”. As you think about your company, marketing, or even sales strategy, ask yourself what you want to say “no” to. This will help you start developing your niche or unique spot …

Most remodelers and home builders we talk to today are not signaling to their perfect clients. This can generally make all your marketing dollars ineffective. This week, Spencer is answering a top-of-mind question: how do you attract your perfect customer? A little spoiler, a lot of it stems from your website. When people hit your website: what are…

Did you know that 80% of sales require an average of five follow-ups? So, if you’re not following up consistently with your sales opportunities, most likely you’re losing A TON of business and money every single year. We’ve been taking deep dives into the weeds with several remodeling companies and evaluating their lead follow-up process. In this e…

This week we will learn what to do when demand starts to shrink for remodeling and custom home-building businesses. Over the last few months, we’ve seen a huge decline in demand for remodeling projects and custom homes. It’s not super surprising, but if you haven’t been on top of your marketing then you may be feeling the slowdown more than others.…

This week’s episode is about CPL vs CPA. Well, what does that mean? We’re diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We’re going to ask some hard-hitting questions designed to get you thinking. Wh…

We’re always encouraging remodelers and builders to write more content, specifically blogs, but we’ve noticed they usually don’t know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog p…

The topic of this week’s episode is growth and demand, and what that means as we move forward. Throughout this episode, we dissect a fictitious design-build company as they navigate through the market. We’ll discuss what to do once demand drops and critical ways to pivot in order to continue dominating the market. Start listening now!…

If a picture is worth a thousand words, then professional photography is worth a thousand customers. We’re diving into a super granular topic in this week’s episode, but we think it’s important and how to increase audience engagement with photos. We’ve encountered hundreds of remodelers and custom builders whose websites and social channels were no…

Educational content marketing educates your readers on topics related to your industry. It’s based on the idea that businesses should teach their audience before trying to sell them something. By teaching your readers, rather than just selling to them, you reach a larger audience. These visitors are seeking information that will assist them in maki…

This week’s episode is a continuation of last week’s podcast where we talked about quick-hitting tactics you can employ to drive leads, but instead of leads, we’re focusing on the sales side. Get ready to uncover three sales plays you can begin running in different scenarios in order to start generating some new sales opportunities. So if you’re pr…

As we start to hit a seasonal slowdown, Spencer shares his top three quick-hitting lead generation ideas that remodelers and custom home builders can start running today. We know leads have gradually been declining since 2021 and as a business owner, you’re feeling the pressure to do something to change that. So although we’re big believers in long…

As we close December and think about starting the new year, Spencer has spent some time reflecting on 2022. Are there any lessons to be learned that will help us to prepare for 2023? He’s gathered some insights from Builder Funnel’s efforts and from his clients’ to create five end-of-year reflections. We hope this episode will help our listeners tr…

In this episode, Spencer was the guest on Tome Reber’s podcast: The Contractor Fight. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper mark…

Recently Spencer was a guest on Duane Johns and Dave Young’s podcast, The Builder Nuggets Podcast and we’re sharing that episode with you now. With the rise of inflation upon us, you can either look at it as a negative or see it as an opportunity. Spencer chooses the latter and explains precisely why he feels builders can use this time to make thei…

Recently Spencer was a guest on Kyle Hunt’s podcast, Remodelers on the Rise and we’re sharing that episode with you now. They went deep to teach listeners how to use their website and marketing to save time, prequalify leads, leverage automation, and close higher-margin projects. You want all of your marketing to point to what serves your business,…

Join Spencer and Dean Curtis of Ingage as they discuss presentations, sales enablement, what those terms really even mean, and how we can start to look at them a little differently. We dive deep into how you can start using content, templates, and strategies in your sales process to level up your close rates, your effectiveness at telling your comp…

Get ready for an energizing conversating with our special guest, Tim Brown. He is the CEO of Hook Agency, an SEO and web design firm that has grown from one person to seventeen in five years. We’re diving deep into web design, SEO, and pay-per-click for contractors. You’ll get Tim’s valuable insight into what makes a good website, mistakes you migh…

This week Spencer brings on Randy Stanbury of 4 Level Coach. His background is exciting and consists of being an entrepreneur for a long time. Randy comes from the logistics business but has transitioned into custom home building and remodeling to teach builders how to manage their businesses and enjoy freedom. It’s interesting to see how he brings…

This week’s episode is going to sound a little different since Builder Funnel’s Inbound Consultant, Malachi Price, is hosting live from Remodelers Summit. The Remodelers Advantage Summit is the highest rated educational event in the remodeling industry, with high-impact topics, workshops, and keynote speakers. We’re excited to be informally chattin…

This episode is a bit of a continuation of last week’s topic about Google’s new search update. What we want to talk about today is two unique SEO lessons that will help you navigate through this change that you might not have heard of yet. Yes, keywords are essential for SEO, but they’re just one piece of the puzzle and hopefully, by the end of thi…

In this episode, Spencer is diving into a big Google announcement, discussion points of things he feels you should be alert to, and action items you can start implementing now. From content depth to search updates, we’re ensuring you and your team stay on good terms with Google.Spencer Powell による

This week, Spencer invites Kyle Hunt from Remodelers on the Rise to cover a range of topics. From marketing and sales to diving deep into Kyle’s personal journey through his career, we think you will really enjoy listening to this episode. It’s a good mix of clear action steps with fun along the way. Start listening now!…

It’s crucial to build your website on a solid foundation for the long haul. This is what we have found to be one of the most beneficial things you can do to develop your digital marketing program. The reason being is that if you’re always switching platforms or systems, then you lose any momentum and you find yourself getting stuck in this stop-sta…

This week’s episode is a real treat as we welcome David Lupberger of Remodel Force to the show to discuss something you should all be planning for: transitioning out of your remodeling company. David has worked with hundreds of contractors over the past 30+ years to help them think about how they can exit their business or decide if they need to st…

How do you not only survive but thrive when you find yourself in a really tough situation? This is the topic of this week’s episode and we’ve taken advice from industry leaders and from our own research to bring you five ways you can help navigate yourself towards success even when everyone else around you failing. Sound interesting? Then start lis…

Do you ever feel like your website isn’t as strong as it could be? Your remodeling website should be your greatest marketing tool in helping visitors convert into leads. It should represent your brand, be modern and professional, easy to use, deliver information clearly, and ultimately convert. So if your remodeling website isn’t checking all those…

We bring you a special guest this week, Jeremy Seinruck of Axis Construction, to chat with us about what he’s been noticing in the market recently. Spencer and Jeremy dive deep into the changes happening in his area, what he’s been hearing from his peers and a hodgepodge mix of more industry news. Spencer even shares his take on what he’s been seei…

Over the last few months, we’ve been hearing from our audience about the worry they have of recession, slow down in leads, and more. Even though the talk of doom and gloom, there are still opportunities that can be had. So this week’s episode is a deep dive into the topic of “market share” and our prediction of how things could play out. No one kno…

We have a special treat for you on this week’s episode. Two company colleagues, Danielle Russell (Builder Funnel President) and Mal Price (Builder Funnel Marketing Consultant) have teamed up to create their own podcast: BYOF (Build Your Own Funnel). They’re breaking down many case studies we have with our clients to share with you their successes a…

This week we invited Shawn Van Dyke for our 200th episode to pick his brain about what’s happening in the remodeling industry. Shawn founded the Built to Build Academy where he trains contractors worldwide to build the systems they need for purposeful, profitable growth. In this episode, you’ll hear how to build the perfect price for your business,…

This week we wanted to take a more motivational approach and talk about a concept around the design-build process: your undervaluing your planning. The most value of what you do is actually not found in the doing, or construction, but rather in your expertise. Knowing what to do, when to do it, and how. We encourage you start charging more for your…

Ideally, you should have the marketing basics for your remodeling and custom home building business. This week, Spencer will help you think about implementing more advanced marketing strategies that should inspire you and show you what’s possible even for smaller businesses. From workflow automation to building a media empire, we want to help you g…

Recently, Spencer attended a Trade Mastermind event and now he wants to share his key takeaways with you! Trade Mastermind gives construction business owners in all trades the tools to scale-up and level-up their skills as a business person. This week, he’ll go over how to stay on top of being a business owner, getting your team in line with the co…

This week Spencer dives into the idea of being intentional with how you spend your time and how you schedule things as a remodeler. With so many things going on, it’s sometimes difficult finding the right balance between work and family. It can be helpful to ask yourself, “Am I spending my time how I really want to and how I really should in order …

The theme for this week is to keep pushing even if things are already going fast! If there is pull-back going on in the industry then it’s the perfect time to push your business harder and reap the rewards on the other side. Join Spencer as he shares a coming marketing mistake remodelers make when the demand is at a high and what habits you should …

This time of year is the peak season for remodelers, but that doesn’t mean you can’t use this as an opportunity to get ahead. Spencer breaks down how to pinpoint those challenging moments in your sales process and turn them into “sales enablement” content that offers high value to your clients. If you’re looking for new ways to improve your sales p…

If you’ve been struggling to figure out how to add video into your marketing strategy or you need an extra boost to your already current video strategy then this episode is for you! This week Spencer breaks down Wisitia’s 48-page State of Video Report to give you insight on how to make your video strategy stand out. From how often you should be cre…

In 2022, marketing strategy is changing. This is why this week, Spencer takes the time to break down HubSpot’s Inbound Marketing Trends Report of 2021 so you can make the best decisions on how to market your remodeling business this upcoming year. Some major trends we’re seeing are the rise of social media (especially video), the importance of bran…

A remodeling platform that promises quality leads without you having to do anything? Sounds too good to be true and that might be the case for this third-party app, Houzz. We’ve been hearing a lot of complaints coming from remodelers in regards to the confusion and frustration they feel about using Houzz to market their business. So Spencer brings …

Having testimonials for your remodeling business is a great tool. They help get you noticed, lead to more sales, and boost customer loyalty. But how do you get them? Listen as Spencer shares four unique ways you can start collecting more reviews and the best way you should be asking your clients so it’s easy for them to say ‘yes’!…

Do you find yourself getting stuck at the $1M to $2M revenue mark in your remodeling company? This week, Spencer dissects why you might be falling short and the answer might not be as complicated as you think. Take 10 minutes to listen about the reason you need to spend more on marketing, the importance of tracking your efforts, and how it can help…

With 2022 in full swing, we’ve noticed people are now more concerned with achieving a perfect work/life balance, but how? This week Spencer shares his thoughts on the idea of work/life balance, how it might even be overplayed, and why you should rather focus on flexibility. The first step is to define balance for yourself as best you can. What does…

The remodeling industry is facing a huge problem right now: inflation. As material costs are going up, subcontractor prices are going down. Spencer dives deep into the idea of how technology can help remodelers combat inflation, specifically automation. Using automation in your marketing, sales, and project management are all great ways to cut infl…

As the world keeps moving, so should you and your remodeling business. We want to help you prepare for the future by thinking about your current marketing spending and why you should be doubling down in 2022. This week Spencer dives into his recommended range of marketing spending you should be using for your remodeling company, how more leads equa…