أهلا وسهلا بكم أنتم على وشك ان تبحرون في عالم الدماغ ، معي أنا نايف ناجي سنبسط كل معقد وسنكون في رحلة متواصلة بالقرب من ألغاز علم الأعصاب ....هذا العالم المذهل
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We are the Brainy Speech Therapists, two speech therapists here to talk about everything related to brain injury.
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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Kamryn Spanburg, Krista Drozdowski, Anna Wilson, and Taylor Monahan
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Avslappnande och lugna sagor för barn. Perfekt innan läggdags eller för en liten sömnstund. Tack för att du lyssnar på godnattsagor med Brainytoon. Besök oss på brainytoon.com för pedagogiska berättelser, digitala böcker och fler sagor som barn älskar. Sussa gott mina vänner.
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The Brainy Gamer is a podcast and blog devoted to thoughtful conversation about video games.
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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety
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In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability to tailor advice to clients based on their behavior.…
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مع عالم الأعصاب د. محمد، سنكتشف كيف يمكن للشخص أن يصبح عالم أعصاب محاور الحلقة: كيف اتخصص في علم الاعصاب علم الأعصاب الحاسوبي تطبيقاته الأمراض العصبية ونمذجتها شريحة إيلون ماسك المدرسة الصيفية لعلم الأعصاب رابط المدرسة الصيفية https://www.arabsinneuro.org/school/ رابط موقع الدكتور محمد https://mabdelhack.github.io/ صفحة التويتر @ArabsInNeuro Linked…
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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)
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In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in behavioral science and a focus on gender equality and diversit…
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385. Defeating Workplace Friction w/ Huggy Rao
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In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensive research and expertise in organizational behavior and management bring a unique perspective to th…
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384. The Hidden Tax of Sludge in Business (Refreshed Episode)
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In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavioral economics and cognitive psychology, Melina provides practical insights and real-world examples …
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In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shar…
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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)
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In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotion…
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381. The Art of Effective Feedback w/ Therese Huston
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In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of Let's Talk: Make Effective Feedback Your Superpower. Therese's expertise in cognitive psychology and her personal experiences with feedback inspired her to provide insights into giving effective feedback in various context…
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380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and e…
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379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
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In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its sign…
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378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
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In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our brains naturally filter what we focus on, influencing our decisions and perceptions. Through real-life examples and relatable anecdotes, Melina explores various biases, including the frequency illusion, …
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S4 Ep 3 Eating, drinking, and swallowing changes after brain injury
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Jan and Helen discuss their experiences of managing eating, drinking, and swallowing changes in their brain injury caseload. We also chat about guidance available in managing EDAR- eating and drinking with acknowledged risk.
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377. The Art of Crafting Gutsy yet Relevant Brand Messaging
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In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize …
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In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and h…
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375. AI That Understands People: Blending Tech and Behavioral Science
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In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption an…
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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
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In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique …
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373. The Art and Science of Influence w/ Rory Sutherland
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In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in c…
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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
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In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection…
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371. Habituation and Its Antidote: A Conversation with Cass Sunstein
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In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human b…
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370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)
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In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the sig…
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S4 Ep2 Journal article: predictors of aspiration pneumonia
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Jan and Helen discuss a recent article focused on identifying factors significant in predicting aspiration pneumonia. The article by Ball, Meteyard and Powell can be accessed at https://link.springer.com/article/10.1007/s00405-023-08153-z (institution login required).We also discuss the relevance of the paper in light of RCSLT's position paper on t…
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369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick
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In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the …
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368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)
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In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlight…
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367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield
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In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embra…
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366. The Science of Time Pressure (Refreshed Episode)
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In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects on decision-making. She explains how time pressure creates a sense of scarcity and triggers loss aversion in the brain, leading to impulsive choices, especially during holiday shopping. Melina shares strategies to combat this, lik…
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الذكاء بين الجينات والبيئات - ماهو الذكاء؟ هل اختبار الآي كيو صحيح؟ من يؤثر على الذكاء اكثر الجينات؟ أم البيئات؟ هل نستطيع تطوير الذكاء؟ كل هذه الاسئلة وأكثر عن كل ما يخص الذكاء في هذه الحلقة ...... عنوان الكتاب The Neuroscience of Intelligence by Richard j. Haier رابط موقعي https://www.drnaif91.com/ - الحلقة كتابيا: https://shorturl.at/dfptx لا تن…
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365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
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In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic approaches, demonstrating the critical intersection between brain-friendly practices and effective business strategies. Her extensive experience in understanding cognitive biases, the power of storyt…
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364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and its implications for employee behavior and productivity. Drawing from her wealth of experience in behavioral science, Melina adeptly navigates the significance of monitoring in the workplace, emphasizing the need for transp…
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363. Unveiling the Power of Cyber Anthropology with Lianne Potter
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and Lianne Potter, a cybersecurity consultant with a background in anthropology. Lianne's unique journey from being a software developer to entering the field of cybersecurity provides a valuable perspective on understanding user beha…
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362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing pe…
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361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson
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In this episode of The Brainy Business podcast, host Melina Palmer invites Dr. Ian Robertson, a clinical psychologist, neuroscientist, and author, to delve into the psychology of confidence. With his expertise in understanding how individuals and organizations adapt to change, Ian explores the malleability of confidence and its impact on our lives.…
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Matt Barker talks with Jan McIntosh-Brown about his life with a brain injury.
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360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world of the four DOSE brain chemicals: dopamine, oxytocin, serotonin, and endorphins. Melina's passion for understanding the inner workings of the brain led her to explore how these chemicals impact our emotional well-being and motivat…
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359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter
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In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation covers the four sections of his boo…
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358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of cognitive overload and its impact on decision-making. Melina's expertise in behavioral economics and decision science makes her the perfect guide to help you understand how an overwhelmed brain can hinder your ability to make ra…
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357. Quality vs Value: Creating a Clear and Impactful Brand Identity
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In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and value when it comes to your brand strategy. She talks about how businesses can be successful with either approach, but it's crucial to pick one and stick with it. Melina shares real case studies of brands like Supreme and Cos…
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356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from her experiences at a conference for female entrepreneurs and her expertise in behavioral economics, which also served as the foundation for her book, The Truth About Pricing. Melina emphasizes the importance of understandi…
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355. The Truth About Pricing: Behind the Scenes
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In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges bu…
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354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)
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In this episode of The Brainy Business podcast, host Melina Palmer dives deep into the topic of raising prices for businesses. Melina shares insights on the psychology behind pricing decisions and emphasizes the importance of understanding the value and context for customers. She provides practical strategies for overcoming mindset blocks and gaini…
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353. Data-Driven Personalization for Online Retail - Jo Evershed and Gareth Harvey
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In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guests Jo Evershed and Gareth Harvey. Jo and Gareth discuss the power of behavioral data in personalizing shopping experiences and nudging consumers towards more desirable choices. The conversation also delves into the impact of def…
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352. Unlocking Consumer Behavior with Imotions: Neuroscience Insights for UX Designers (Refreshed Episode)
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Melina Palmer invites Jessica Wilson of Imotions to discuss the fascinating world of neuroscience tools for consumer research. Jessica's in research and neuroscience led them to Imotions, a software company that offers a platform integrating various neuroscience tools. The platform includes a study builder, analysis tools, and export options, cater…
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351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that re…
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350. The Art of Captivating Marketing: Unleashing the Power of Hype - Michael Schein (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making …
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349. Unlocking Success Through Collaboration: Insights from Priscilla McKinney
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In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in business. Priscilla emphasizes the mindset shift required for successful collaborations. She highlights the importance of embracing different perspectives, being prepared for unexpected situations, and thinking on your feet. Pr…
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348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You’re Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Drawing from his own experiences, Jon emphasizes the po…
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347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg
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In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic trader on Wall Street gave him a unique perspective on the value of time, efficiency, and automation. He developed the CPR business efficiency framework to address co…
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346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of the planning fallacy. Melina shares her personal experiences with underestimating the time it takes to complete tasks and projects, revealing that even she, an expert in the field, is not immune to this cognitive bias. But fear …
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345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom
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In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout the episode, they delve into various aspects of psychology and behavioral science, offering valuable insights and practical applications. Paul shares his expertise on…
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344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)
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In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince Ghuman, a renowned neuromarketer and author. The discussion centers around the importance of incorporating neuroscience and psychology in marketing strategies. Prince emphasizes the need for marketers to understand huma…
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S3 Ep11 Article discussion: communication partner training
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Jan and Helen discuss an article exploring communication partner training for healthcare staff in a subacute setting. Read the full article:https://www.tandfonline.com/doi/full/10.1080/02699052.2022.2158224
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