最高の Behavioral Psychology ポッドキャスト (2024)

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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety 56:46

2d ago56:46

56:46

In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability to tailor advice to clients based on their behavior.…

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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode) 40:12

5d ago40:12

40:12

In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in behavioral science and a focus on gender equality and diversit…

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385. Defeating Workplace Friction w/ Huggy Rao 51:47

9d ago51:47

51:47

In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensive research and expertise in organizational behavior and management bring a unique perspective to th…

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The 5 Levers of Human Motivation Ep80 18:02

10d ago18:02

18:02

There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠ * * * How to Save the World is a po…

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384. The Hidden Tax of Sludge in Business (Refreshed Episode) 31:04

12d ago31:04

31:04

In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavioral economics and cognitive psychology, Melina provides practical insights and real-world examples …

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383. The Power of Ritual w/ Michael Norton 46:11

16d ago46:11

46:11

In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shar…

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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode) 37:56

19d ago37:56

37:56

In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotion…

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To reduce polarization, is it optimal to work on systemic change or cultural change?, with David Foster 52:24

23d ago52:24

52:24

A talk with David Foster, who writes about polarization and media at knowthesystem.org and is the author of "Moderates of the World Unite!: Reworking the Political Media Complex." Topics discussed include: the optimal approach for reducing toxic political polarization (cultural change vs systemic changes); defining the word 'moderate' and examining…

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381. The Art of Effective Feedback w/ Therese Huston 52:00

23d ago52:00

52:00

In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of Let's Talk: Make Effective Feedback Your Superpower. Therese's expertise in cognitive psychology and her personal experiences with feedback inspired her to provide insights into giving effective feedback in various context…

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380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode) 36:19

26d ago36:19

36:19

In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and e…

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379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh 44:55

1M ago44:55

44:55

In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its sign…

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Do simplistic ideas of power (e.g., oppressed/oppressor framings) reduce empathy? with Elizaveta Friesem 1:05:06

1M ago1:05:06

1:05:06

Elizaveta Friesem writes about media and about social power (i.e., the power people exert over other people). I first interviewed her about media and polarization in 2021 about her book "Media Is Us." Topics we discuss here include: Michel Foucault’s ideas about power (often referenced in liberal academic world); the oppressed/oppressor framework (…

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378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode) 31:30

1M ago31:30

31:30

In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our brains naturally filter what we focus on, influencing our decisions and perceptions. Through real-life examples and relatable anecdotes, Melina explores various biases, including the frequency illusion, …

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377. The Art of Crafting Gutsy yet Relevant Brand Messaging 45:47

1M ago45:47

45:47

In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize …

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376. Status Quo Bias (Refreshed Episode) 26:37

1M ago26:37

26:37

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and h…

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375. AI That Understands People: Blending Tech and Behavioral Science 54:25

1M ago54:25

54:25

In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption an…

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What's life like when you don't believe in free will?, with physicist Daniel Whiteson 57:32

2M ago57:32

57:32

A talk with Daniel Whiteson, a professor of physics and astronomy, about free will, with a focus on what the effects in one's life are when one doesn't believe in free will. Topics discussed: Our thoughts on why we think free will is unlikely to exist; psychological and emotional aspects of living without a belief in free will; the anxiety and even…

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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab 36:18

2M ago36:18

36:18

In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique …

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373. The Art and Science of Influence w/ Rory Sutherland 56:28

2M ago56:28

56:28

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in c…

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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition 44:26

2M ago44:26

44:26

In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection…

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News media tends to deepen our divides. Does Isaac Saul have a solution? 30:37

2M ago30:37

30:37

A talk with journalist Isaac Saul, founder of Tangle News (readtangle.com), which shares takes from across the political spectrum. I think Tangle is doing amazing work. I think the more Americans there are who read Tangle, the less toxically polarized we'll be. Topics we discuss include: aspects of Tangle News that make it depolarizing and anger-re…

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The allure of deciphering behavior, with Rounders screenwriter Brian Koppelman 52:48

2M ago52:48

52:48

A talk with screenwriter/producer Brian Koppelman, known for many TV and film projects, including the poker movie Rounders, the show Billions, and the series Super Pumped: The Battle For Uber. Topics discussed: how he decided to create Rounders; poker tells in Rounders; the excitement of reading people and their behaviors; the difficulty of reading…

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371. Habituation and Its Antidote: A Conversation with Cass Sunstein 33:57

2M ago33:57

33:57

In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human b…

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Everything is a Funnel Ep83 26:38

2M ago26:38

26:38

In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠…

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370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode) 20:35

2M ago20:35

20:35

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the sig…

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369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick 46:21

2M ago46:21

46:21

In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the …

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What Exactly is Gamification? Ep82 13:37

2M ago13:37

13:37

In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. Get my free Climate Action Desi…

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368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode) 46:10

2M ago46:10

46:10

In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlight…

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How a pro poker player makes use of poker tells, with Dara O'Kearney 1:06:23

2M ago1:06:23

1:06:23

A talk with professional poker player Dara O’Kearney about poker tells (aka, physical and verbal behaviors in poker). Dara is the co-host of the popular poker podcast The Chip Race and the author of several books, including GTO Poker Simplified. We talk about: the importance of poker tells compared to strategy; how Dara’s views on tells have change…

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367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield 46:58

2M ago46:58

46:58

In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embra…

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366. The Science of Time Pressure (Refreshed Episode) 35:05

2M ago35:05

35:05

In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects on decision-making. She explains how time pressure creates a sense of scarcity and triggers loss aversion in the brain, leading to impulsive choices, especially during holiday shopping. Melina shares strategies to combat this, lik…

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Top 10 Biggest Mistakes You Might Be Making Ep81 50:36

3M ago50:36

50:36

Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, en…

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365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz 51:20

3M ago51:20

51:20

In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic approaches, demonstrating the critical intersection between brain-friendly practices and effective business strategies. Her extensive experience in understanding cognitive biases, the power of storyt…

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364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode) 25:05

3M ago25:05

25:05

In this episode of The Brainy Business podcast, host Melina Palmer explores the intriguing concept of the Hawthorne Effect and its implications for employee behavior and productivity. Drawing from her wealth of experience in behavioral science, Melina adeptly navigates the significance of monitoring in the workplace, emphasizing the need for transp…

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Tips on interrogating people for information and confessions, with David Zulawski 1:14:49

3M ago1:14:49

1:14:49

A reshare of a talk with David Zulawski from 2018. Zulawksi is an expert in interrogation and interview techniques and the cofounder of Wicklander Zulawski and Associates. Topics discussed include: Why is the non-confrontational, rapport-focused technique he recommends the best one? Why is it important to downplay the significance of a crime? Why i…

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363. Unveiling the Power of Cyber Anthropology with Lianne Potter 52:13

3M ago52:13

52:13

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and Lianne Potter, a cybersecurity consultant with a background in anthropology. Lianne's unique journey from being a software developer to entering the field of cybersecurity provides a valuable perspective on understanding user beha…

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362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions 43:48

3M ago43:48

43:48

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing pe…

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Reading behavior and motivations in the Robbi Jade Lew poker hand, with Yakov Hirsch 0:42

3M ago0:42

0:42

A talk with professional poker player Yakov Hirsch about the well known high-stakes poker situation where amateur Robbi Jade Lew was accused of cheating by professional player Garrett Adelstein. We give our takes on the hand, and the overall situation, and we talk about Robbi's possible motivations and thought processes during this hand, and about …

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361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson 49:38

3M ago49:38

49:38

In this episode of The Brainy Business podcast, host Melina Palmer invites Dr. Ian Robertson, a clinical psychologist, neuroscientist, and author, to delve into the psychology of confidence. With his expertise in understanding how individuals and organizations adapt to change, Ian explores the malleability of confidence and its impact on our lives.…

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ECOPIA: We Need Child-Centric Community Housing Ep79 29:45

3M ago29:45

29:45

In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, ze…

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360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode) 30:55

3M ago30:55

30:55

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world of the four DOSE brain chemicals: dopamine, oxytocin, serotonin, and endorphins. Melina's passion for understanding the inner workings of the brain led her to explore how these chemicals impact our emotional well-being and motivat…

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Understanding Trump and his voters' animosity towards the media, with Yakov Hirsch 43:43

3M ago43:43

43:43

A talk about trying to understand Trump's anger at the American media and how that relates to American polarization. This is from a talk I had with Yakov Hirsch in late November 2023. Other topics discussed include: Trump-Russia media coverage; Americans' polarized views of Trump; the importance of trying to understand even those people we perceive…

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359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter 48:06

3M ago48:06

48:06

In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation covers the four sections of his boo…

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358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode) 38:03

3M ago38:03

38:03

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of cognitive overload and its impact on decision-making. Melina's expertise in behavioral economics and decision science makes her the perfect guide to help you understand how an overwhelmed brain can hinder your ability to make ra…

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The 3 Axioms of Change Ep78 28:22

3M ago28:22

28:22

How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you d…

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The exaggeration of antisemitism, and the importance of understanding the "other side," with Yakov Hirsch 42:56

3M ago42:56

42:56

Another talk with Yakov Hirsch, who writes about the Middle East conflict and about "Hasbara culture": what he sees as the tendency of some Israel-defending people to be overly antagonistic and us-vs-them in their thinking (for example, unfairly framing criticism of Israel as "antisemitic"). If you haven't heard the first talk, I recommend that one…

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357. Quality vs Value: Creating a Clear and Impactful Brand Identity 45:38

4M ago45:38

45:38

In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and value when it comes to your brand strategy. She talks about how businesses can be successful with either approach, but it's crucial to pick one and stick with it. Melina shares real case studies of brands like Supreme and Cos…

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356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode) 47:17

4M ago47:17

47:17

In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from her experiences at a conference for female entrepreneurs and her expertise in behavioral economics, which also served as the foundation for her book, The Truth About Pricing. Melina emphasizes the importance of understandi…

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The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep77 1:22:37

4M ago1:22:37

1:22:37

In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon e…

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355. The Truth About Pricing: Behind the Scenes 38:42

4M ago38:42

38:42

In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges bu…

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ポッドキャスト Behavioral Psychology

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