最高の B2b Tech ポッドキャスト (2024)

1
20 - Empowering Startups with Subscription Management Solutions with saaslogic's Rao Chejarla 16:50

21h ago16:50

16:50

Your host, Liudmila Kiseleva, talks with the Founder and CEO of saaslogic, Rao Chejarla Rao's path into the tech space is a testament to the power of a strong technical foundation. With an education in computer engineering, he cut his teeth in software development, ascending the ranks from developer to team leader, and eventually to product builder…

1
Unpacking how to prepare for Wi-Fi 7 39:16

1d ago39:16

39:16

Wi-Fi 7 is on its way, and with it comes bigger, better, faster experiences across multiple industries—now is the time to prepare and lay the foundation for an optimal Wi-Fi 7 integration process. Shelby Skrhak speaks with Dan Stewart, senior technical enablement engineer at Ingram Micro, about: The definition of Wi-Fi 7 and what to expect Which in…

1
How Ingram Micro’s Services team is fostering AI adoption 32:42

2d ago32:42

32:42

Copilot is the answer to the age-old question, “Do I have to read through this entire week-long email chain?” With Microsoft's Copilot, the answer is no. The only question now is: What are you going to do with all that free time? Shelby Skrhak speaks with Paul Hager, vice president of services at Ingram Micro, about: Practical daily uses for Micros…

1
Interview with Stefan Debois - Pointerpro 26:05

3d ago26:05

26:05

Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. About Pointerpro Pointerpro is an al…

1
19 - Turning Adversity into Opportunity in the Digital Marketing Space with Maple Tree Marketing's Roger Littlepage 18:32

8d ago18:32

18:32

Your host, Liudmila Kiseleva, talks with the Founder and CEO of Maple Tree Marketing, Roger Littlepage. Roger's career trajectory is anything but ordinary. With a background in hospitality, he found himself at the forefront of digital marketing during some of the most challenging economic times. His tenure at Booking.com during the 2008 crisis and …

1
Exploring Dell’s Client Peripherals 22:09

14d ago22:09

22:09

Equipping ourselves with top-notch, hybrid friendly equipment and devices is more and more of a key priority as hybrid environments increase in popularity—Dell is going the extra mile with client peripherals for a smooth experience. Shelby Skrhak speaks with Tracey Garza, client peripherals channel lead—North America at Dell Technologies, about: De…

1
18 – Redefining the Future of Outsourcing in the Tech Industry with Outforce’s Sean Languedoc 20:46

15d ago20:46

20:46

Your host, Liudmila Kiseleva, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean is a seasoned entrepreneur with a track record of founding five companies, navigating the tumultuous waters of success and failure with a business-focused mindset. His expertise lies in building, financing, and revitalizing companies, a skill set that has…

1
Interview with Emir Zecovic - CMO 27:41

16d ago27:41

27:41

Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to underst…

1
Unpacking Sophos offerings for MSPs 19:07

16d ago19:07

19:07

MSPs have a wide range of options when it comes to cybersecurity support, but more choices do not always guarantee a positive outcome. Sophos simplifies that process by providing a unified experience backed by top-notch support. Shelby Skrhak speaks with Marc Yap, senior channel account executive at Sophos, about: Why Sophos is an MSP friendly cybe…

1
17 – Revolutionizing Software Development for Non-Technical Entrepreneurs with Cloudburst’s Colin Hirdman 20:11

22d ago20:11

20:11

Your host, Liudmila Kiseleva, talks with the Co-Founder of Cloudburst, Colin Hirdman. Colin's story is far from typical. With a degree in criminal justice, he was an unlikely candidate for tech entrepreneurship. Yet, just a week after college, he found himself diving headfirst into business ownership. His first venture was a marketing communication…

1
What to know for a successful Windows 11 upgrade 35:17

22d ago35:17

35:17

Windows 11 offers a host of advancements designed to aid end users from backend operations to frontend daily use with heightened security and AI integration. With Windows 10 end of support fast approaching, it pays to be prepared—do you have a transition plan? Shelby Skrhak speaks with Rob McGilvrey, Americas specialist—Windows Pro & Modern Endpoin…

1
The Power of Red Hat’s Ansible Automation Platform 25:58

23d ago25:58

25:58

You can’t embrace AI without embracing the automation conversation, and Red Hat has been on those frontlines long enough to offer an automation service that created an entirely new standard others now aim to meet. Shelby Skrhak speaks with Juan Dewar, global partnership director, and Dafne Mendoza, principal product manager for Ansible, both of Red…

1
Unpacking the Importance of API Visibility 23:48

24d ago23:48

23:48

API security is critical for delivering a positive end-user experience, and no one understands that better than F5—from clearer API visibility to leveraging AI, they’re on the case. Shelby Skrhak speaks with Michael Abbatoy, senior distribution account manager at F5, about: API management and providing clearer visibility Supporting organizations th…

1
Unpacking Modern Infrastructure Trends 9:50

25d ago9:50

9:50

Marketplaces don’t have to be confusing, and developing a cross-platform doesn’t have to be overwhelming—Ingram Micro is here to provide a streamlined experience for partners and end users. Eric Kohl, vice president of networking and security, and Cheryl Rang, vice president of technology solutions, both of Ingram Micro, chat about: Predictions for…

1
How Ingram Micro Supports Cybersecurity Providers 12:35

25d ago12:35

12:35

Ingram Micro aims to provide a B2C experience for our world's B2B brands so partners can spend more time selling and interacting and less time transacting. Eric Kohl, vice president of networking and security, and Cheryl Rang, vice president of technology solutions, both of Ingram Micro, chat about: Vendor acquisitions in response to complex securi…

1
16 – Redefining Software Engineering Partnerships for the Future with HackTech’s Hakob Sharabkhanyan 17:36

29d ago17:36

17:36

Your host, Liudmila Kiseleva, talks with the CEO and Founder of HackTech, Hakob Sharabkhanyan. Hakob's journey into the tech space is a testament to the power of passion and determination. From a young age, he was captivated by technology, a fascination that naturally led him to pursue a career in software engineering. However, it was his time at u…

1
Interview with Sean Campbell - Cascade Insights 27:02

30d ago27:02

27:02

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industr…

1
How Barco Elevates Hybrid Meetings 26:59

1M ago26:59

26:59

Hybrid meetings aren’t going anywhere, and the call for unified experiences and meeting tech isn’t lessening either—the software that offers the most cohesive environment wins. Shelby Skrhak speaks with Dan Root, head of global strategic alliances at Barco, about: The benefits of Barco and Microsoft’s collaboration How vendors are leveraging optimi…

1
#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey 21:57

30d ago21:57

21:57

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episode dives into the fundamentals of product marketing, and…

1
15 – Empowering Tech Startups to Enhance User Experience and Drive Conversions with LunarLab’s Elizabeth Anderson and Kelli Lucas 24:54

1M ago24:54

24:54

Your host, Liudmila Kiseleva, talks with the CEO, Co-Founder, and Chief Design Officer of LunarLab, Elizabeth Anderson, and Kelli Lucas. Elizabeth's path to UX was serendipitous. With a background in graphic design, she found herself in a role that required her to take on UX and UI responsibilities after her company laid off their specialized team.…

1
Embracing the shift from Windows 10 to 11 28:03

1M ago28:03

28:03

The move to Windows 11 is in full swing, and Ingram Micro representatives are ready to assist as end users begin to make the shift. Shelby Skrhak speaks with Nickolas Walker, technical accountant manager II, and Aaron Cox, manager of cloud delivery—sales & account management, both of Ingram Micro, about: Transitioning from Windows 10 to 11 How Copi…

1
The Power Of Security and Scalability 22:19

1M ago22:19

22:19

The need for effective cloud-native transitions continues to rise, and there is no shortage of options. But are they secure and scalable? Red Hat and Palo Alto Networks meet those requirements, and both hold the title of “industry-leading” across infrastructure and security—they have you covered. Shelby Skrhak speaks with Cameron Skidmore, global p…

1
Exploring Pain Points In Hybrid Work Environments 19:35

1M ago19:35

19:35

We’ve all felt the pinch of hybrid model pain points in one form or another—from lagging video to audio issues to accessibility challenges, there is no shortage of struggles. With the right moves, companies can address these issues and meet end users where they’re at. Shelby Skrhak speaks with Paul Barnas, senior category acceleration executive, an…

1
Interview with Darren Mitchell - Sales Leader 26:30

1M ago26:30

26:30

How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales…

1
Navigating Business Transformation 17:31

2M ago17:31

17:31

Business transformation is a constant aspect of business ownership and entrepreneurship, and it’s not always a straightforward path—Ingram Micro partners are prime examples of what it means to adapt. Nina Buik speaks with Sam Barhoumeh, founder & CEO of Ready, about: Ingram Micro’s transformation over the last 10 years Sam’s tips for successful bus…

1
7. Market Development Funds (MDF) with Liliana Grisales (Schneider Electric) 43:31

2M ago43:31

43:31

The theme of our seventh podcast episode is Market Development Funds (MDF). Joining our host Jeremy Balius to discuss all things MDF is Liliana Grisales, Global MDF Business Owner at Schneider Electric. Summary In this conversation, Liliana Grisales shares insights into the world of MDF programs and channel incentives. Liliana discusses her backgro…

1
#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire 27:26

2M ago27:26

27:26

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO …

1
6. B2B Tech Sales Enablement with Ed Badawi (Sales Inc) 53:41

2M ago53:41

53:41

The theme of our sixth podcast episode is B2B Tech Sales Enablement. Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc. Summary In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance …

1
14 – The Importance of Practical AI Integration and Human Involvement in Technology with Trinsic Technologies’ Art Powell 22:37

2M ago22:37

22:37

Your host, Liudmila Kiseleva, talks with the Founder of Trinsic Technologies, Art Powell. Art's story begins in the realm of insurance sales, a field where he enjoyed early success. However, his true passion was ignited when his wife gifted him a computer in the early '90s. This seemingly simple act set Art on a path that would lead him to leave hi…

1
Interview with Inge Boubez - Moz 26:21

2M ago26:21

26:21

Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and …

1
Live Episode - Localising Content & Targeting Niche Markets in Tech 30:13

2M ago30:13

30:13

For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of …

1
Unpacking Samsung Tab Active Devices 16:52

2M ago16:52

16:52

What makes a tablet the ultimate partner for productivity? Samsung cracked that code with their newest line of Tab Active devices, built to serve a variety of environments with top-notch capabilities and security measures. Shelby Skrhak speaks with Kent Bailey, training strategy lead, and Ken Douglas, B2B go-to-market product manager, both of Samsu…

1
#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia 26:10

2M ago26:10

26:10

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, a…

1
13 – Navigating Innovative Approaches to the Future of B2B SaaS Marketing with iExcel’s Chris Rodriguez 28:32

3M ago28:32

28:32

Your host, Liudmila Kiseleva, talks with the CEO of iExcel, Chris Rodriguez. Chris's story is a symphony of unexpected turns, starting as a music major and then orchestrating his way into the digital marketing arena. His early days in the music industry during the 2000s were marked by hands-on community management and email marketing, setting the s…

1
Growth Hacking for Maximum Marketing Impact 38:55

3M ago38:55

38:55

How can you skyrocket your marketing impact without blowing your budget? In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, co…

1
Interview with Rob May - BrandGuard 24:24

3M ago24:24

24:24

Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issue…

1
12 – Unleashing the Power of Video: A B2B Marketing Revolution with CLEAVER Creative’s Chris Weiher 24:26

3M ago24:26

24:26

Your host, Liudmila Kiseleva, talks with the Owner and ECD of CLEAVER Creative, Chris Weiher. Chris began by recounting the early days of CLEAVER Creative, where animation and explainer videos were the bread and butter of their services. But as the market matured, so did the needs of companies. It became clear that a one-off video was not enough. B…

1
Exploring the Impacts of Harman AV Products 26:07

3M ago26:07

26:07

AV products have a place in most corporate settings today, but as they continue to evolve, the use cases evolve with them. From the courtroom to the classroom, Harman is helping their partners deliver impactful experiences and get results. Shelby Skrhak speaks with Blake Jackson, sr. director of North America V&C sales at Harman, about: Harman’s im…

1
Unpacking Consumer TV Innovation and Evolution 28:14

3M ago28:14

28:14

Do you remember your first TV? If so, it was probably a squat, heavy, somewhat cumbersome unit that may be still sitting in your garage somewhere. Consumer TV has come a long way and still has strides to make. Shelby Skrhak speaks with Anthony Moliterno, AV support engineer at Brawn Consulting, about: The humble beginnings of consumer TV The rise o…

1
11 – Unlocking Opportunities: The Role of AI and Automation in Creating Growth with VezTek’s Sani Abdul-Jabbar 21:48

3M ago21:48

21:48

Your host, Liudmila Kiseleva, talks with the CEO of VezTek, Sani Abdul-Jabbar. Sani recounted a pivotal moment that occurred during a chat with his grandmother. She inquired about the real-world impact of his work in corporate process optimization, particularly on employees' livelihoods. This probing question sparked a profound reflection within Sa…

1
Interview with Sara Madison - Outbrain 27:07

3M ago27:07

27:07

Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budge…

1
B2B Social Media Strategies Uncovered 57:15

3M ago57:15

57:15

B2B social media engagement - risky business or a strategic goldmine? In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and…

1
Interview with Avetis Ghazaryan - Growth Hunter 23:38

3M ago23:38

23:38

Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact. About Growth Hunte…

1
10 – Unleashing the Power of Pro Valet: Transforming Small Business Operations with Pro Valet’ Peter Wasmer 30:15

3M ago30:15

30:15

Your host, Liudmila Kiseleva, talks with the CEO and Founder of Pro Valet, Peter Wasmer. Peter's journey into entrepreneurship is deeply rooted in his family history. His father, an immigrant from Cuba, embodied the American dream, overcoming language barriers and educational challenges to build a successful business in equipment leasing. Growing u…

1
Podcast Test - Sreejith 2:07

3M ago2:07

2:07

This is a test episode.Sreejith Koneri による

1
How AI Reduces Time Consuming Tasks 28:58

3M ago28:58

28:58

AI continues to evolve with new and exciting use cases designed to make end-user workflows smoother, lives easier and to support a more efficient future. Cisco—and Ingram Micro—are right on the front lines of those pursuits. Shelby Skrhak speaks with Matthew White, sr. business transformation engineer, Dan Stewart, sr. business transformation engin…

1
5. Content Marketing and the CTO with Anthony Spiteri (Veeam Software) 39:00

3M ago39:00

39:00

The theme of our fifth podcast episode is Content Marketing and the CTO. Joining our host Jeremy Balius to discuss all things content marketing in the context of the CTO's role is Anthony Spiteri, Regional CTO for APJ, Product Strategy, and Lead Cloud and Service Provider Technologist for Veeam Software. Summary Anthony Spiteri shares his origin st…

1
How to Train AI with AWS 27:48

3M ago27:48

27:48

GenAI is the next level up from general AI. GenAI goes beyond analyzing and steps into the role of creator, becoming a vessel for creative expression. AWS recognizes the need for LLM training to achieve these feats and provides ample resources for their partners. Shelby Skrhak speaks with Sergio Gordon, sr. AWS technical consultant at Ingram Micro,…

1
Unpacking Digital Transformation in Healthcare 28:53

3M ago28:53

28:53

Healthcare workers are leaving in droves, and adding complicated new systems to the mix does not help matters. It takes a dedicated hand to apply digital transformation without friction, and Honeywell is up to the challenge. Shelby Skrhak speaks with Will Mobley, product marketing manager, healthcare at Honeywell, about: How Honeywell has invested …

1
9 – Securing Healthcare: Addressing Device Hacking Risks via Cybersecurity with Blue Goat Cyber’s Christian Espinosa 20:43

4M ago20:43

20:43

Your host, Liudmila Kiseleva, talks with the Founder of Blue Goat Cyber, Christian Espinosa. Christian's path to becoming a cybersecurity expert was anything but ordinary. His chaotic upbringing instilled in him a yearning for stability and safety, a pursuit that initially led him to the military. However, it was this very desire for security that …

聞く価値のあるポッドキャスト

ポッドキャスト B2b Tech

聞く価値のあるポッドキャスト

クイックリファレンスガイド