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Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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In chess, one small move could change everything—and the same is true in business and life. In King Moves, co-hosts Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa)—not related, but equally obsessed with success—unpack the mindset shifts and strategic actions that lead to real, lasting breakthroughs. Ethan King is a serial entrepreneur, TEDx speaker, and bestselling author of ”Wealth Beyond Money,” known for scaling multi-million-dollar brands and helping high achievers un ...
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show series
 
Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once le…
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Do you ever feel like there’s just never enough time? That no matter how hard you push, your schedule stays full, and your to-do list never ends? What if the problem isn’t time—but hidden addictions running your work life? In this episode of King Moves, Ethan and Justin expose the five biggest workplace addictions that keep entrepreneurs and leader…
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Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this c…
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Are you ignoring the most profitable marketing strategies? Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales. In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final…
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Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post v…
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Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whe…
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Are you wasting marketing dollars? More than likely, yes. Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way? In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, e…
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Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies …
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Have you ever felt like giving up when the going gets tough? What if the key to success was simply learning to outlast the discomfort? In this episode of King Moves, Justin King shares his life-changing experience of running 10 marathons in 10 days across South Africa. Battling searing heat, aching knees, and long, desolate roads, he uncovered powe…
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Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key dif…
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AI is Changing Leadership—Are You Evolving or Getting Exposed? AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short? In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and d…
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Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking profess…
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Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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💡 If you want to make your brand unforgettable, you need to hear this. Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does. In this episode of King Moves, Ethan and Justin break down the billion-d…
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Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creati…
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Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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Think lowering your prices will win customer loyalty? Think again. Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers? In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raisi…
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Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll …
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Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (…
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Are you ready for the sweeping changes coming in 2025? In this thought-provoking episode, Ethan King and Justin King share bold predictions for how AI, hybrid work, and evolving business models will shape our lives and industries. They explore the rise of AI-powered micropreneurs, the balance between automation and human authenticity, and the role …
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Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your …
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Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros…
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Are you holding back your story—and denying others the inspiration they need? In this episode, Justin King unveils his ambitious plan to celebrate his 40th birthday by running 10 marathons in 10 days along South Africa's breathtaking coastline. Inspired by the concept of Misogi—a ritual turned philosophy about tackling one impossible challenge each…
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Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some…
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Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, Linked…
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What’s keeping you from the life you truly desire? In this eye-opening episode of Kingspiration, Ethan and Justin dive into the idea of "lifestyle capture"—the subtle trap of maintaining what you’ve built at the expense of chasing new dreams. Inspired by a listener’s comment, the hosts explore the tension between ambition and gratitude, fear and fr…
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Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…
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Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…
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What if everything you know about reality is just a game? In this captivating episode, Ethan and Justin take you on a journey through the astonishing future of AI, virtual reality, and the nature of consciousness. Starting with a playful conversation about retro video games, they dive into the mind-bending possibilities of thought-controlled univer…
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Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…
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What kind of life do you want to build in the year ahead? In this special New Year’s Eve episode, Ethan King and Justin King challenge you to think beyond the familiar—whether you’re dreaming of a new country or committed to staying right where you are. Would you leave your home for a fresh start, or is there a way to create your dream life right w…
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Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…
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Could a $700 mixing bowl transform how you market your business? Ethan and Justin break down the psychology behind status symbols, from a walnut mixing bowl that’s more art than utility to luxury apps and historical oddities like $5,000 pineapples. They reveal how smart business owners can apply these lessons to create products and services that cu…
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"Do one thing every day that scares you." — Eleanor Roosevelt Are you coasting through life, too scared to take a risk? In this episode, Ethan and Justin challenge the very idea of “playing it safe.” Ethan recounts his terrifying experience walking the edge of the CN Tower, a powerful reminder that growth only happens when you face discomfort head-…
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Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…
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Are you ready to fight for your place in the AI era? Ethan and Justin deliver an unfiltered look at how AI is disrupting the workforce—and why your career might be next. Forget the myths that AI is only coming for factory jobs. It’s white-collar roles that are most at risk. They challenge you to stop fearing AI and start using it to your advantage.…
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Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…
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Is DEI creating fairness or fueling division in the workplace? In this episode, Ethan and Justin King take on one of the most polarizing topics in modern business—Diversity, Equity, and Inclusion (DEI). Is it leveling the playing field, or does it unfairly tip the scales? They confront the controversial idea that DEI often translates to “Didn’t Ear…
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Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…
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Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
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Are you coming across as eager or desperate? In this episode of Kingspiration, Ethan and Justin explore the fine line between eagerness and desperation in sales, relationships, and life. Discover why desperation turns people off and how self-awareness can help you recalibrate your approach. They share practical techniques for delivering value confi…
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Is it smarter to win by pointing out your competitors’ flaws or by showcasing your strengths? In this episode, Ethan and Justin dive deep into this age-old debate, exploring how businesses, politicians, and even individuals use opposition or support to sway opinions. Drawing from examples like fast food chains and social media antics, they reveal w…
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What happens when humans halt progress to protect their jobs? In this episode, Ethan and Justin dive into the repercussions of a historic port strike where dockworkers secured a 62% wage increase—but at the cost of blocking automation. As more industries brace for the effects of AI and robotics, they explore the tug-of-war between maintaining jobs …
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Does fear over the election impact how you spend? In this eye-opening episode, Ethan and Justin explore how election cycles affect consumer confidence, spending habits, and our sense of financial security. While elections can create a charged atmosphere, they encourage listeners to look beyond the political noise and take ownership of their financi…
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Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
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What if a tool that could change the way you learn and absorb information? In this episode, Ethan and Justin dive into Notebook LM, Google’s innovative AI that transforms written content into realistic conversations between two AI hosts. Picture listening to complex articles, personality assessments, or even resumes discussed as if two people are e…
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Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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Are you closer to achieving your dream than you realize? In this episode of Kingspiration, Ethan and Justin reveal the surprising ways mentorship can help you reach your goals faster than you imagined. Through relatable stories, including Ethan’s experience with a speaking mentor and his stepfather’s journey to becoming a bishop, the hosts explore …
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How would you feel if every conversation you had was recorded? In this episode, Ethan and Justin explore the rise of wearable AI technology that records everyday interactions, like the Plaud Note Pin, and its profound implications for privacy. As wearable devices become more integrated into daily life, they debate the benefits and risks, including …
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Are your customers becoming more price-conscious? In this episode, Ethan and Justin take a hard look at the growing trend of price sensitivity in 2024, discussing how it’s reshaping consumer behavior in both the U.S. and South Africa. They share insights on why more consumers are "putting their foot down" on rising prices, with 81% now comparing pr…
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