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This podcast explores e-commerce, advertising, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your business. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonalds, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — for your ecom store and lead gen efforts.
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Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
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Think paying for your Shopify store brand name in Google Ads is burning money? Think again. Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store. In this actionable episode designed for ecommerce store owners, you'll discover: Why protecting your brand terms from competitors is more crit…
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Ecommerce Marketing Metrics That Actually Matter in 2025
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Your ecommerce ads metrics might be lying to you. There are a handful of essential metrics every ecommerce business needs to track to stay profitable. From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC), in this episode of Ad Spend Secrets I’m sharing exactly what numbers matter — and how to use them to optimize your ad spend. …
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Why Most Agencies Let You Down (Watch Before Hiring An Agency)
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Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/call Is your marketing agency really dropping the ball, or is there just a communication breakdown? While many brands and e-commerce stores question their agency's performance — the real issue often isn't about results. It's about communication. In this episode of Ad Spen…
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2025 SEO Tips For E-Commerce Stores With Ryan Martin
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FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping 30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow. In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Austr…
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Little Known Tips For BETTER LEADS (Revealed In 5 MINUTES)
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What if you could fill your pipeline with higher-quality leads that convert? Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy. You’ll hear why sometimes making your lead generation process harder can actually improve your results. And how different traffic sources require different q…
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The Secret to Creating Scroll-Stopping, Profitable Ads in 2025 (With Jordan Lomax)
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Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king. Creative is king. Joining us today is ads expert, Jordan Lomax. Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies. Jordan shares the new approach to creating scroll-stopping …
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Need help with ecommerce advertising? Book a consult here: www.simplyconverting.com/call If your Meta or Google ad account got disabled tomorrow, would your Shopify store survive? Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store. Done the ri…
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Why Your Shopify Store Ads Aren't Working (It's Not The Ads)
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FREE training: Sell more e-comm products with Google: https://scale.simplyconverting.com/google-shopping If you're struggling with poor ROAS or high lead costs in your Shopify store — the issue might not actually be your ads. In this episode, Luke Smith (Founder of Simply Converting) shares why Shopify stores waste time and money trying to fix thei…
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BFCM Ecomm Secrets: Profitable Black Friday & Cyber Monday Campaigns
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Black Friday and Cyber Monday are just around the corner. And the stakes have never been higher for e-commerce brands. In this episode, Luke Smith (founder of Simply Converting) shares how to leverage powerful ad and email strategies to maximize returns this Black Friday. Luke dives deep into audience building on Meta, leveraging Google advertising…
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