最高の ADT ポッドキャスト (2024)

1
Unlocking AdTech Secrets with Angelina Eng: The Future of Digital Measurement, Programmatic AI 39:48

2d ago39:48

39:48

Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to sh…

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Episode 38 with special guests Tal Almany 28:38

4d ago28:38

28:38

AdTechGod sits down with Tal Almany Tal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad. But there's more to Tal than just his professional …

1
An AdClass Success Story (with Jon Chintanaroad) 16:17

10d ago16:17

16:17

Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all that Jon Chintanaroad found when he signed AdClass to handle marketing for his business Recruiting Accelerator. Caleb recently sat down with Jon (at Jon…

1
#MADWOMEN Cover Girl to Code: Phoenix Ha’s AI-Assisted Advertising Adventure 42:47

10d ago42:47

42:47

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva. Phoenix dishes on surviving the 2024 media madness and the ju…

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Episode 37 with special guests Katie McAdams 24:18

11d ago24:18

24:18

AdTechGod sits down with Katie McAdams Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development…

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Decoding Media Metrics: AI Innovations, Privacy Challenges, and TV Measurement Trends with Jon Watts 48:06

12d ago48:06

48:06

Today, we're tearing down the curtains on TV measurement with Jon Watts of The Coalition for Innovative Media Measurement. From the multi-currency transitions shaking up the US market to the explosive growth of live sports streaming, Jon breaks down how vendors are playing nice (or not) and why data quality is more crucial than ever. If you've ever…

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Series 4 : Episode 1 of The AdTech Forum (Audiences) 14:06

16d ago14:06

14:06

Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethic…

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Episode 36 with Special Guest Ryan McConaghy 26:50

18d ago26:50

26:50

AdTechGod sits down with Ryan McConaghy Ryan's career is impressive. He has an extensive background in the media and advertising industry, having held multiple roles at highly recognizable organizations such as The Atlantic, Daily Motion, Warner Brothers, and The New York Times, to name just a few. With his wealth of experience and deep insights in…

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Myles Younger: Navigating Ad Tech Trends: Programmatic Advertising, AI-Driven Personalization 1:09:20

19d ago1:09:20

1:09:20

Welcome to an episode that takes you on a thrilling journey through the unpredictable world of digital advertising with Myles Younger, a true maestro in the ad tech industry. Imagine navigating a foggy landscape with a broken GPS—that's Myles's daily grind, where digital marketing challenges and programmatic advertising innovations are as varied as…

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Engage, Embrace, Elevate AAF-D10 The Next Chapter 38:35

25d ago38:35

38:35

As we welcome A. B. Barrera, the new Governor of D10, we get an up close snapshot of the incredible things in store for our clubs in 2024-2025. D10 has a history of doing things in a big way. From a September Summit on South Padre Island to a Presidents Mid-Year Retreat in January, get inspired by his agenda to grow this "Super-District" even bigge…

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Episode 35 with special guest Nicole R. Ferrera 31:45

25d ago31:45

31:45

AdTechGod sits down with Nicole R. Ferrera Nicole's impressive journey doesn't stop. Before starting NRF Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales. Nicole was also the Head of Platform Pa…

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Julian Zilberbrand: From MTV Intern to CTV Maverick – How He's Rocking the Ad World with CTV 44:46

29d ago44:46

44:46

Today, we're delving deep into the dynamic realm of Connected TV (CTV) advertising alongside industry luminary Julian Zilberbrand. With his unparalleled expertise, Julian sheds light on the revolutionary strategies and cutting-edge ad experiences reshaping our streaming interactions. CTV has emerged as a pivotal arena where traditional television m…

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Episode 34 with special guests Dave Morgan 30:09

1M ago30:09

30:09

AdTechGod sits down with Dave Morgan. Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership. Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publi…

1
Unlocking Media Metrics with David Pollet: Incrementality, Cookies & Biometric Conundrums 46:46

1M ago46:46

46:46

🎙️ Hold on to your hats, folks, because we’ve got a doozy of an episode today! Joining us on the Adonit Show is none other than David Pollet, the mastermind and CEO of Incremental. If you think you know everything about advertising measurement, think again. David is here to blow your mind with insights into the nitty-gritty of digital advertising s…

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AI-Powered Video Ads: Zack Rosenberg Reveals Qortex’s Game-Changing Tech | ADOTAT Show 27:39

1M ago27:39

27:39

Ready for a wild ride into the future of video advertising? Buckle up, because in this must-watch episode of the ADOTAT Show, we're diving headfirst into the data-driven magic behind video ads with Zack Rosenberg, the mad genius from Qortex. Forget everything you thought you knew about ad tech—Zack is here to blow your mind with insights, irreveren…

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Everyone Cannes - Sponsored by Flashtalking 2:06

1M ago2:06

2:06

Everyone Cannes: Because some walk the Croisette while others eat croissants. In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized…

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Everyone Cannes - Sponsored by IQM 2:01

1M ago2:01

2:01

Everyone Cannes: French food is good but Five Guys is better. In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't m…

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Everyone Cannes - Sponsored by Tatari 13:03

1M ago13:03

13:03

Everyone Cannes: While you get sunburnt, we ride the subway in the shade. In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business outcome…

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Everyone Cannes - Sponsored by AdLib 1:48

1M ago1:48

1:48

Everyone Cannes: Because we can buy ourselves rose, thank you very much In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't mis…

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Everyone Cannes - Sponsored by Attributy 9:20

1M ago9:20

9:20

Everyone Cannes: Because we all can’t go to the south of France In this episode, Melanie Eckl dives deep into how Attributy leverages data to provide a holistic view of both online and offline channels. Discover how a data-driven approach can revolutionize your understanding of customer behavior and optimize your marketing strategy. Don't miss this…

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Episode 33 with special guests Doug Knopper 26:21

1M ago26:21

26:21

AdTechGod sits down with Doug Knopper. Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL. Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offer…

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Surviving Hybrid Work with Clive Sirkin.| Project Management for Advertising Agencies 45:00

1M ago45:00

45:00

Welcome back to The ADOTAT Show, where we cut through the corporate crap and dive straight into the juicy stuff! Today, we’ve snagged a marketing maestro who’s seen and done it all - Clive Sirkin. This guy has rocked the boat at Leo Burnett, shook things up at Kimberly-Clark and Kellogg's, and is now steering the ship at ScreenDragon. If you’re int…

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Episode 32 with special guests Melanie Eckl 24:54

2M ago24:54

24:54

AdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth. Join us as Melanie shares her journey, e…

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Series 3 : Episode 5 of The AdTech Forum (Outcomes) 10:03

2M ago10:03

10:03

Series Sponsor: Attain Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditio…

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Unlocking Game Ad Revenue: Shahar Sorek’s Secret to Monetizing User-Generated Content & In-Game Ads 36:24

2M ago36:24

36:24

Ready to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just …

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Series 3 : Episode 4 of The AdTech Forum (Outcomes) 10:00

2M ago10:00

10:00

Series Sponsor: Attain In this episode of The AdTech Forum with Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers th…

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Viewability Metrics with Marc Guldimann of Adelaide Metrics 38:40

2M ago38:40

38:40

Grab a glass of your favorite whiskey and join your host, Pesach Lattin, as he serves up a potent mix of digital advertising insights with a twist. Today, we're diving into the enigmatic world of online metrics with none other than Marc Guldimann, the mastermind behind Adelaide Metrics and the revolutionary attention unit. 🤯 Marc Guldimann is no or…

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What's Your Why? A Year of Growth for D-10 with Governor Laurel McEuen 37:13

2M ago37:13

37:13

What happens when you illuminate the power of D-10? You get results. We look back at the legacy of a year under the direction of Governor Laurel McEuen. She says leadership is a journey of the heart, and the people that make up D-10 will always be in mine. Let's look back at another strong year in D-10.…

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Episode 31 with Special Guest Stacy Willis 29:20

2M ago29:20

29:20

AdTechGod sits down with Stacy Willis From Playwire. Stacy is the Chief Operating Officer at Playwire. Stacy's career journey is remarkably diverse, encompassing roles in both marketing and engineering. This unique blend of skills has been pivotal in her leadership at Playwire and her navigation through the complexities of our industry industry. Th…

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Brand Crisis: from Fiction to Fact: PR Experts Warn Against Judging Too Fast 43:27

2M ago43:27

43:27

Welcome to the Adotat Show, your front-row ticket to the wild ride that is marketing, PR, and ad tech. Forget about buckling up; we're diving headfirst into this glorious mess, ready to unravel the chaos with a grin and a raised eyebrow. We're not here to skim the surface—we’re here to dig deep, unearthing juicy insights and sharing the unvarnished…

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Retail Media Alchemy: Navigating the Ad Tech High Seas with James Avery 39:08

2M ago39:08

39:08

Welcome to another scintillating episode of The Adotat Show! I'm your host, Pesach Lattin, the chief instigator who loves to stir the pot and poke the ad tech bear. Today, we're slicing through the complex jungle of digital advertising with the precision of a laser-guided drone. Our guest is none other than James Avery, the wizard behind Kevel, who…

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Digital Renaissance Man: Dominick Miserandino Tech Triumphs 55:03

2M ago55:03

55:03

Strap in and hold on to your pixels, folks! Welcome to another exhilarating episode of THE ADOTAT SHOW. I'm your host, Pesach Lattin, where we serve up hot and fresh insights with a side of sass. Today, we're diving deep into the digital abyss with none other than Dominick Miserandino, the Dean of Digital himself. This guy's been outsmarting algori…

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TV Ads 2.0: Jason Fairchild of tvScientific's Playboy for Disruption 36:33

2M ago36:33

36:33

Strap in, folks, because this episode of The ADOTAT Show is about to blow your socks off and launch them into the stratosphere! We’re dialing up the wattage with Jason Fairchild, the fearless brainiac behind TV Scientific, who saw the tired, old future of TV advertising, yawned, and decided to outdo it. If innovation had a love child with audacity,…

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Series 3 : Episode 3 of The AdTech Forum (Outcomes) 14:17

2M ago14:17

14:17

Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies. In our discussion, we e…

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Episode 30 with special guests Katie Evans 23:11

2M ago23:11

23:11

AdTechGod sits down with Katie Evans from Magnite. Katie is the Chief Operating Officer at Magnite. Her journey to the top is incredible. Embodying dedication, strategic foresight, and a passion for leadership. Starting her career with a humble beginning at Mindshare/Maxxus, Katie quickly demonstrated her exceptional capabilities and drive. Now, at…

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Series 3 : Episode 2 of The AdTech Forum (Outcomes) 9:38

2M ago9:38

9:38

Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector. Join us as Jeremy Bloom and AdTechGod dive into discussions on how brands can extract valuable lessons from different retail sectors to enhance their…

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Jeff Hirsch of Aperiam: Ancient Adtech Gods and Ad Clicks 34:44

2M ago34:44

34:44

🎙️ Buckle up for a ride through the ad tech jungle with Jeff Hirsch of Aperiam, a man who’s been lighting up the digital skyline brighter than a Times Square billboard. Is he strutting around like a digital superhero or just surviving the villain’s lair? We embark on an electrifying journey through Jeff’s roller coaster career, peeling back the lay…

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D10-NSAC-ADMERICA Here We Come 38:01

2M ago38:01

38:01

When you end up in the top 8 nationally with NSAC you did something great. We have two D10 universities headed to Salt Lake City to represent District 10. Congrats and best wishes to Texas Tech and The University of Oklahoma. "Z" joins us to talk about the competition and the wins.American Advertising Federation Tenth District による

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Episode 29 with special guests Lauren Fisher 25:42

2M ago25:42

25:42

AdTechGod sits down with Lauren Fisher from Advertiser Perceptions. Lauren is the General Manager of Business Intelligence at Advertiser Perceptions. Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's curr…

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David Kohl of TrustX: MFA Madness, Privacy Puzzles and Adtech Gods 38:05

2M ago38:05

38:05

Hold onto your Apple goggles, folks! 🎢 This episode of The Adotat Show is hotter than a Brooklyn summer sidewalk. Your host, the inimitable Pesach Lattin, is here to pick the brain of the advertising wizard himself, David Kohl. From PwC’s trenches to leading TrustX through the wild west of ad tech, David has seen it all—and he's ready to spill the …

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