ADT 公開
[search 0]
もっと

Download the App!

show episodes
 
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss and analyze all things advertising. Through focusing on current events, topical chat, concept analysis and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
 
The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
 
Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
 
The AdTech Show Podcast is produced and directed by the team at Kochava®, a real-time data solutions company for omni-channel measurement and attribution. The adtech industry evolves at breakneck speed, and we are right there with it. Want to join us? We cover all things mobile and digital and interview our in-house experts to help you understand the latest in the industry. Be sure to subscribe wherever you get your podcasts!
 
Loading …
show series
 
In this episode of AdTalk, Dakota and Caleb walk through how advertisers think about selling to people and the psychology behind each part of the process in the buyer journey. Dakota and Caleb break the process down into three parts: audience awareness and research (1:57), communicating to your target audience (11:02), and lastly getting consistent…
 
In this episode of AdTalk, Dakota and Caleb attempt to wade through the troubled waters of Twitter. Dakota and Caleb try to sum up the situation up until this point (03:45), discuss the ramifications of Elon Musk's takeover on Twitter's advertising position (10:07), and close the episode by checking out some other commentator's views about Twitter'…
 
Tell the truth, the whole truth and nothing but the truth. That attitude resonates in life and touches our industry in a big way. The Better Business Bureau has been our foundational partner in ethical advertising. And that value is more important than ever, today. Learn how you can grab the benefits of a relationship with your local BBB chapter. T…
 
In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig. Tune in to get intriguing insights on: Challenges and changes in the AdTech industry and digital advertising media industry in 2023 The emergence …
 
In this episode of AdTalk, Dakota Hermes and Caleb Cruz (co-founders of AdClass) reflect on the recent rise of artificial intelligence and the impact it could have on the marketing workforce. Dakota and Caleb begin by discussing their views on the future of artificial intelligence and how AdClass is integrating certain AI tools into their workflow …
 
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identif…
 
In this first episode of AdTalk, Dakota Hermes and Caleb Cruz (co-founders of AdClass) discuss the cultural reach and effectiveness of the most mythicized form of media advertising: the Super Bowl ad. Dakota and Caleb start off by reviewing some of their favorite ads from this year's Super Bowl (04:01) before reacting to a selection of the best and…
 
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor …
 
AAFD10 continues to bring our advertising community together. We wanted to take a few moments to deliver some inspiration to you as we look back on 2022 and ahead to 2023. Enjoy the conversation.American Advertising Federation Tenth District による
 
Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deutschland spricht mit Thomas Promny von der d3con darüber, wie die Zukunft in Meta und Google aussieht und wie die Telekom damit umgeht. Thomas Promny, CEO und Gründer der d3con, spricht mit Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deu…
 
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: …
 
Our D10 Fireside Chats are one more way that D10 connects with our members. This was Crystal's first 10 with 10 and her comversation with John was enlightening and inspiring. Enjoy!American Advertising Federation Tenth District による
 
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Unique solutions that …
 
Some people wander through life. Chris Smith, on the other hand, is dancing like Tommy Tune. On his mantra top ten list: Be surprising, be predictable. Don't make ads, tell stories. He's pretty good at this advertising stuff.American Advertising Federation Tenth District による
 
Sophie Rogers knows how to pivot. So for the past two years, AAF, Northeast Arkansas has kept the doors open and grown that club big time. Here's a little encouragement from Sophie.American Advertising Federation Tenth District による
 
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketi…
 
D-10 is a super district. With Austin Sandy in charge of programs for the district, D-10 is experiencing phenomenal growth. This is how you do "programs".American Advertising Federation Tenth District による
 
Larry read the instructions on the box of LIFE. Respect for self, respect for others, share your knowledge and live a good honorable life. Enjoy this podcast as friends and associates share their stories and send their best wishes.American Advertising Federation Tenth District による
 
I'm not sure there enough hours in the day, or days in the week to accomplish so many remarkable things. As Governor of D10, Stephanie found the time to do that. Stephanie takes us back to say thanks to her team and share what's next for the Guvnor. It's a great conversation.American Advertising Federation Tenth District による
 
In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring au…
 
Wie Programmatic zentraler Treiber der Markenbotschaft sein kann und welche Kanäle bespielt werden können, um einen ganzheitlichen Ansatz zu erreichen – Maria Riecke-Katsoulas, Geschäftsführerin bei TRG und John Murawa, Director Programmatic Media & Ad Operations bei TRG geben einen Einblick. Maria Riecke-Katsoulas, Geschäftsführerin bei TRG und Jo…
 
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advant…
 
In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth i…
 
Die Vorteile einer Strategischen Kooperation mit einem Technologie- und Vermarktungspartner VS Inhousing Trend. Kerstin Laute, Director Sales DACH bei Yieldlove und Mitja Grušovnik, Head of Programmatic & Digital Products bei Ringier Advertising berichten. Thomas Promny, CEO und Gründer der d3con, spricht mit Kerstin Laute, Director Sales DACH bei …
 
Dr. Evette Allen Moore, Leigh Henderson, and Brandi Rand, together for a D10 Fireside Chat about DE&I. Discover something you didn't know about cross cultural communication.American Advertising Federation Tenth District による
 
AAF is in good hands with their team of volunteer leaders who help guide and shape the powerful grass roots club network across North America. Larry Brantley's expertise is in growing educational opportunities for AAF members. The harvest looks very promising.American Advertising Federation Tenth District による
 
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing i…
 
So, we're getting back together. And Houston has planned a party to celebrate our industry and the people that make advertising over the top cool. We are D10 and this is our way to bring us back together in big way. Enjoy our H-Town hospitality and make your reservations today.American Advertising Federation Tenth District による
 
International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights …
 
One of the main reasons the American Advertising Federation was created is to educate and keep our industry healthy through a grassroots network to keep our legislators aware of the economic impact our industry has and how legislation affects us. DO A FAVOR FOR THE FUTURE OF THE ADVERTISING INDUSTRY. HELP MAKE OUR VOICES HEARD. WEDNESDAY, MARCH 2, …
 
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to shar…
 
In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advert…
 
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In…
 
AAFD10 is a super district. We do things in a big way. In a way that brings positive change that touches our industry and our lives. This is proof positive that DE&I can happen when you have the right attitude and the right people. Get inspired now.American Advertising Federation Tenth District による
 
Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into…
 
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lesso…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Niklas Hollaus, Director Online Advertising bei SIXT darüber, welche Marketingtechnologien SIXT einsetzt, um erfolgreiche Programmatic-Kampagnen zu betreiben: Welche Herausforderungen und Entwicklungsmöglichkeiten gibt es und wie sieht die optimale Zusammenarbeit mit Agenturen aus? Anmeldung zur…
 
Thomas Promny, CEO and founder of d3con and Mark Fogelberg, Head of Agency Partnerships and Programmatic at EMX discuss the growth and trends of CTV, whilst comparing current and future prospects of CTV advertising. Registration for d3con 2022 with € 50 discount link: https://d3con.com/Registration-2022/?discount=PODCAST…
 
CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions. Know everything important about the CTV space by tuning …
 
Both of these folks are glass half full. You could also say they are full speed ahead with respect for our well-being and safety, even during our challenging times. Steve and Stephanie give us some inspiration as we wrap up the year, and so many things to look forward to in 2022. This is a great organization. Find out why.…
 
Erik Siekmann, Geschäftsführer von DIGITAL FORWARD und Björn Goerke, Co-CEO von CrossEngage sprechen mit Julia Bösch, CEO und Mitgründerin von OUTFITTERY, Europas führender Personal Shopping Service für Frauen und Männer darüber, wie Outfittery zu einer Ikone der Startup-Szene geworden ist und wohin die Reise weitergehen wird. Anmeldung zur d3con 2…
 
From Jeopardy to Wheel of Fortune, to Dr. Phil, and The Doctors, Joe found his creative happy place and is making genre-leading ratings for the shows you love to watch. You'll love this conversation, too.American Advertising Federation Tenth District による
 
Thomas Promny, CEO and founder of d3con der d3con d3con and Simon Kvist Gaulshøj, CEO of Adnami discuss high impact advertising as a channel for brands to stand and to communicate their brand message effectively and its use as a tactical performance tool. Registration for d3con 2021 with € 50 discount link: https://d3con.com/Registration/?discount=…
 
Gather your tools, get connected, lay your foundation and sharpen your skills. Construct is 2 days of great information and incredible people. If you have the time, this Student Conference is worth every minute. Head to AAF-Houston.net right now to register.American Advertising Federation Tenth District による
 
The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to…
 
The AAF Central Region is huge. 5 incredible districts that drive our industry to be better by what we do and what we represent. The 2021 Central Region Conference is about to tie all that energy together into a community event that will also inspire. And we could all use a little bit of inspiration right now. Hope you are planning on attending.…
 
Two decades as a volunteer, and now as Executive VP, Club Services, Membership and Programs, AAF. Dawn Reeves understands the value of AAF and the important support that AAF provides for each and every club. Seriously, if you haven't viewed the Ovation Awards scoring guide, you need to take some time to dig into it. It really is a "how-to" guide on…
 
Working with some of the largest consumer brands, from Walmart to Walt Disney World, EA Sports to The Hard Rock Cafe, the conversation is all about a couple of guys that connected their talents and their passion for our industry. Matt Stewart and Randy Chase are Rocket Chimp out of Orlando are having the time of their life doing the ad thing. Gover…
 
A new Mom, a new Governor, and a passion for our industry...that's Stephanie, plain and simple. Right from the start, at the D10 Central Region Conference in July, she set the bar high, and the energy at that conference was over the top. Wear your seatbelts, and keep your hands and arms inside the car, this year is going to rock.…
 
Loading …

クイックリファレンスガイド