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Manage episode 295133998 series 2934215
Episode 4 of The Hincel Digital Marketing Podcast. In this episode, we go over Is Digital Marketing a good career?
The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective email advertising campaigns, community blogs, web pages, social media postings and more, all aimed at successfully connecting with today’s internet-savvy consumers. The demand for knowledgeable digital marketing professionals is growing exponentially.
The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:
- Online Content Developer
- Social Media Marketing
- Search Engine Optimization Specialist
- Business Analytics Specialist
- Brand Management
- Mobile Marketing Specialist
- Web Designer
- Professional Blogger
- Search Expert
- Email Marketer
Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career is someone that possess certain personality qualities.
Big Benefits of a Digital Marketing Career
1. Become an In-Demand Professional
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.
Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills by listening to The Hincel Digital Marketing Podcast
2. Benefit from More Career Choice
Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
Top Tip - Research potential sectors: According to the 2018 Marketing Week Career and Salary Survey, the top five areas to work in as a marketer are automotive, travel, education and gaming and gambling.
3.Get Paid More Than Your Peers
What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.
This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.
Top tip: Guarantee pay increases on a yearly basis by upskilling on a continuous basis on the skills that matter to your sector or business.
Tune in to The Hincel Digital Marketing Podcast and visit www.hincel.com to know more.