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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#6 The "Premium" Growth Strategy with Shelley Balanko (Hartman Group)
Manage episode 217656943 series 2396523
著作 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。
Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation. On this episode we discuss: · Growth in the premium products category · The “redefinition of quality by consumers.” · The state of “food culture” · Why brands need premium perspective · Aligning product offerings to fit “premium”
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