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Episode 34 - Richard Curtis from FutureBrand Australia
Manage episode 304006989 series 2854342
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In this bonus episode, Mike chats to Rich Curtis, CEO of FutureBrand Australia, a leading branding agency.
Rich’s career has seen him plot a path from London to Australia and Bangkok, working for some of the world’s most highly regarded marketing agencies. He took the bold decision to buy FutureBrand Australia from InterPublic Group in 2020, completing the transaction when COVID was raging across the world and the majority of his team, based in Melbourne, were facing a 112-day lockdown. Rich discusses how their business and teams already had a competitive advantage to continue to thrive in a virtual environment. He also shares insights and advice from his role as an agency CEO on what makes a great relationship between agency & client and what the future looks like for marketing and Future Brand Australia.
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