008 - Jill Knouse is a Serial Yogapreneur

You Can Get Paid For That?! - Inspiring Interviews and Advice from Everyday Entrepreneurs

I’m joined by Jill Knouse, a yoga teacher and “serial yogapreneur” who left a high-powered corporate job 10 years ago to follow her passion and reinvent her life. She’s been able to do that by going beyond the typical path of a yoga teacher and building a thriving series of yoga-oriented businesses that help not only students but also other yoga teachers to live their best lives and build the businesses of their dreams. In this episode you’ll learn: - How Jill completely changed her life, location, and career and started over after 13 years in the corporate world - How her personal passion led to a thriving business that she never imagined - Why it’s a good idea to build up multiple small streams of income instead of going “all in” on just one idea - How Jill got started teaching yoga, and how she scaled and grew her practice into 8(!) different income streams - Why she decided not to do what was “working" for every other yoga teacher - How partnering with organizations she already liked and felt aligned with helped her grow quickly and successfully - The interesting and unique offerings she created that allowed her to do much more than just teach yoga classes - How she got the word out about her business for free through word of mouth, referrals, personal connections, events, and more - Why you should avoid “immediate gratification” when building your business - How Jill figured out what to offer her audience that would deliver the most value for the best price, and how it’s allowed her to create more expensive programs that her students love - How she transitioned from teaching students to also helping other teachers grow their yoga businesses and be the best teacher they can be Mentioned in this episode: - Jill Knouse Yoga - The E-Myth Revisited - World Domination Summit - Daring Greatly by Brene Brown