Relationships, Selling and Success

Women Worldwide with Deirdre Breakenridge

After spending 10 years as a stay-at-home mom, Corina Burton felt as if she’d lost a part of herself. She rejoined the workforce and created two businesses but they just didn’t seem to fit. She didn’t quit. She kept going. Now she is the founder and owner of multiple successful businesses and she’s sharing how she did it.

At one time she worked for the jewelry company Swarovski. What she learned there was invaluable. She was already great at building relationships, but she quickly learned that strong relationships result in more sales.

As a mother to three young girls, she didn’t have the time after hours to schmooze her clients. Instead, she became a top sales rep by creating strong relationships with even stronger boundaries.

Now that she has multiple businesses under her belt, in the construction industry no less, she knows that her ability to forge relationships is her superpower.

Listen as she shares her story and why even today she’s continuing to make connections and foster relationships. Failure is a stepping stone. As long as you keep moving you’ll find your path.

Show Notes:

• [02:13] Welcome Corina Burton to share her story and why the construction industry.
• [05:07] Her first entrepreneurial experience fell a bit flat. Learn how she continued.
• [07:25] Failure does not mean that you’ve failed. It’s a stepping stone.
• [10:24] Why has she always applied relationship building to her sales repertoire? [13:20] Learn about the client rather than selling them things.
• [15:53] Owning her values is how Corina built the foundation for her own company.
• [18:31] How can you get to the heart of your why?
• [20:43] Find a way to be a “problem solution” in your industry and fully understand your solution.
• [22:14] Corina shares an AHA moment she has had in her career.
• [25:26] Her advice for putting your relationships to work for you.
• [27:34] Connect with Corina.

Links and Resources:

• Corina’s Website
• Corina on LinkedIn