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The Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure Agents
Manage episode 379338184 series 3407000
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Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.
We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.
Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.
Links:
Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/
Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/
And Check Out Exposure Agents Here: https://exposureagents.com/
Key Moments:
[00:05:51] Why is it important to show up?
[00:07:08] Street sampling and market research.
[00:010:47] Event marketing as a part of your strategy.
[00:12:14] Choosing the right event venue.
[00:15:24] Alternative marketing ideas and tactics.
[00:20:34] Memories of McDonald's French fries.
[00:22:41] Festivals and the last mile of marketing.
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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