Ideation To Execution: A Conversation On How Brands Scale with Nathan Yeung, fractional CMO and Founder of Find Your Audience

Where DOOH Meets AdTech

In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising.
Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand lift studies.
Despite starting out in finance and management consulting, Nathan found his passion in sales and marketing and now helps companies grow and scale. Tune in for an insightful conversation on modern marketing strategies.
Key Moments:
00:06:06 Takeaway: Selling ideas is not enough; execution is key.
00:16:19 Perfection hinders progress and scale.
00:22:05 Consider sustainability and practicality.
00:27:04 Focus on high-impact, memorable experiences.
00:38:40 How To measure brand lift with Google Search Console.
Connect with Nathan on LinkedIn at https://ca.linkedin.com/in/yeungnathan
Follow his marketing tips and insights on Instagram at https://www.instagram.com/fyamarketing/
And check out his company here https://findyouraudience.online/
Here are the top 3 key takeaways from our discussion:
1️⃣ Importance of Imperfection and Scale in Business: Nathan shared how perfection isn't necessary for success in business. Instead, focusing on scale and productivity can lead to remarkable results. As he said, "You don't need perfection. What you need is scale." 📈
2️⃣ Unconventional Advertising Strategies: We explored unique advertising tactics that grab attention and create a memorable brand image. From flipping billboards upside down to placing ads on doors, Nathan revealed how intentionally making mistakes can engage and captivate audiences. 🚀
3️⃣ Sustainability and Practicality in Marketing: Nathan emphasized the need for sustainable and practical marketing tactics. We discussed the importance of considering long-term viability and operational feasibility. As he put it, "You have to be in an operational environment where you can sustainably do something for a long period of time without it disrupting your business." ♻️

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