51. How to adapt to the new world of work with Keith Ferrazzi


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Keith Ferrazzi is an entrepreneur, philanthropist, and renowned global thought leader in the future of work and leadership. As Founder and Chairman of Ferrazzi Greenlight and its research institute Go Forward to Work, he works with some of the world's most prominent organizations to maximize team performance and achieve extraordinary outcomes. Formerly, he was the CMO of Deloitte and Starwood Hotels.

Keith is a #1 New York Times best-selling author of Who’s Got Your Back, Never Eat Alone, and Leading Without Authority. His 20-year history of coaching c-suite executive teams has made him an agent of transformation and among the world’s greatest and most sought-after coaches.


[02:35] Basic principle of the book “Never eat alone” and “Leading without Authority.”

[03:44] About the new book – “Competing in the new world of work”

[04:50] Synchronous collaboration in the new world of work

[06:10] Effective collaboration with the team

[06:55] What drives collaboration

[09:14] Leading without authority

[11:10] Adapting to the new ways of the post-pandemic world

[12:33] Access for the free video series of the book: Competing in the new world of work

[14:50] Bulletproofing: Idea of using breakout rooms

[16:15] What characteristics do you see for those people to step up as a leader?

[17:37] What would you do as a leader to encourage teams to step up?

[19:25] Individuals who will thrive in the new world of work

[20:50] Professional personal check in to create empathy among others

[22:01] Rebooting assumptions of old myths of working

[24:40] New habits of working differently

[26:55 Attributes to successfully collaborate with the team

[27:39] What is leadership?

[28:17] Social contract assumptions

[30:12] Advice to his 25-year-old self

[30:28] His First Entrepreneurial Endeavor

[31:02] Formal and Informal Training that shaped his journey

[32:37] His biggest mistake and what he learned from it

[33:54] Keith’s take on partnership in business and life


[03:48] The biggest lesson that we didn’t learn during the pandemic is that we took old ways of working, old ways of meeting and we just moved them over into this new technology. We never reinvented our assumptions about work, about meeting in the new world of work. We just put old ways of working into a new tool and that was a real miss.

[09:28] During the pandemic if somebody had a powerful idea that would solve a problem, nobody worried about where it came from. Whoever had the solution to the problem had the authority to fix it, and we need to keep that alive in our organization.

[27:35] Leadership is not about you leading individuals. It’s about you getting a team of individuals to effectively work as the best co-elevating team possible.

Summary of Business:

Ferrazzi Greenlight is a global consulting and coaching firm based in Los Angeles. We unleash unexpected growth and enable Radical Adaptability within Fortune 500, Middle Market, and fast-growth Unicorns. We have experience across all industries, and we specialize in creating shareholder value by leveraging teams as the engine for change and transformative growth.


The Westside Investors Network is your community for investing knowledge for growth. For real estate professionals by real estate professionals. This show is focused on the next step in your career... investing, for those starting with nothing to multifamily syndication.

The Westside Investors Network strives to bring knowledge and education to the real estate professional that is seeking to gain more freedom in their life. The host's AJ and Chris Shepard, are committed to sharing the wealth of knowledge that they have gained throughout the years to allow others the opportunity to learn and grow in their investing. They own Uptown Properties, a successful Property Management and Brokerage Company. If you are interested in Property Management in the Portland Metro or Bend Metro Areas, please visit www.uptownpm.com. If you are interested in investing in multifamily syndication, please visit www.uptownsyndication.com.

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Email: Keith@ferrazzigreenlight.com

For marketing-related concerns:

mike@xyzmarketing.agency, jmechoso@ferrazzigreenlight.com

Website: https://www.keithferrazzi.com/, https://www.ferrazzigreenlight.com/

Get free access of the video course if you buy the book

(Competing in the New world of work) here:


LinkedIn: https://www.linkedin.com/in/keithferrazzi/

Facebook: https://www.facebook.com/keithferrazzi

Instagram: https://www.instagram.com/keithferrazzi/

Twitter: https://twitter.com/ferrazzi

YouTube: https://www.youtube.com/user/keithferrazzi/featured


For more information about investing with AJ and Chris:

· Uptown Syndication | https://www.uptownsyndication.com/

· LinkedIn | https://www.linkedin.com/company/71673294/admin/

For information on Portland Property Management:

· Uptown Properties | http://www.uptownpm.com

· Youtube | @UptownProperties

Westside Investors Network

· Website | https://www.westsideinvestorsnetwork.com/

· Twitter | https://twitter.com/WIN_pdx

· Instagram | @westsideinvestorsnetwork

· LinkedIn | https://www.linkedin.com/groups/13949165/

· Facebook | @WestsideInvestorsNetwork

· Youtube | @WestsideInvestorsNetwork

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