S03 E11: Building Your Social Platform, From Vision to Reality with Scott Bakken, Founder of Socality

Waves Social Podcast

A collective approach to connectedness might seem a bit obvious, but today’s guest has blazed a trail that embraces new forms of digital interaction to create deeper levels of community. Scott Bakken is passionate about creating spaces where people can connect and build authentic relationships. He is the Founder and Creative Director of Socality, a creative community designed to connect and inspire cultural contributors to use social media for community impact. He has helped brands and organizations with the development of their social platforms, providing consulting services to those who are interested in growing their social presence, and he is also a father, husband, speaker, and commercial photographer committed to helping others experience their best life. Listening in, you’ll hear how he has pivoted his strategy as a travel influencer while the pandemic has prevented him from traveling, learning to make the most of his own backyard. Businesses, startups, and brands will gain a lot of value in the early parts of this conversation that pertain to pitching your vision and making use of volunteers before you can take on paid staff. Learn more about the power of collective reach, hear Scott’s opinion of Clubhouse and where social media is headed, and find out the importance of distinguishing between shareable moments and in-the-moment experiences, all in today’s episode of the Waves Social Podcast.

Key Points From This Episode:

• Scott shares a brief introduction to who he is and what he does.
• Find out how Socality started with Scott’s personal desire to identify a community group.
• How connections spread and the network grew in the early days of Socality.
• The power of collective reach; Scott’s launch strategy was to meet people, share vision, repeat.
• Learn about what Scott did right, including giving himself enough time to launch.
• What he learned from his biggest mistake and why he advises that you have a pre and post-launch plan in place.
• How Scott made use of willing volunteers to build the business in a non-transactional way.
• The importance of celebrating wins, both big and small, and honoring your team.
• Socality’s transition from volunteers and decentralized work to paid staff in an office space.
• Scott shares his perspectives on Clubhouse; how it is reintroducing voice to social.
• Tips and tricks for those just getting started on Clubhouse, including having a plan, bringing value, and helping to be solutions-oriented.
• Scott reflects on a recent Clubhouse conversation he hosted: Is Instagram Dead?
• Find out how he has pivoted as Instagram has evolved, including creating relatable content.
• Why he believes that not every moment has to be shared; if you can identify between the two, it will help bring balance.
• How Scott feels about social as a parent and his position on his children having devices and platforms of their own.
• Discover how Scott got into photography and why, for him, it’s about what is behind the photo.
• Hear how Scott has changed his content and approach during COVID by making the most of his own backyard.

Links Mentioned in Today’s Episode:

Scott Bakken o

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

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S6 - present Production by Morgan Berna, editing by Harrison Neef.