Yoghurt x China - Marvelous Foods

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Christiana Zhu has always wanted to be an entrepreneur. It wasn’t until she moved to China however, that she landed upon the idea that would take her there. Developing allergies herself and having observed a lack of good quality lactose-free options in the market she decided to found Marvelous Foods, a plant-based dairy company providing premium snacks starting with Greek-style coconut yoghurt. In this episode we chat more with Christiana about her background growing up and working in NZ’s sustainable tourism space and how that informs her current work. We also discuss Marvelous’ current products, branding and scaling process, as well as the logistical differences that arise when distributing in the Chinese market.

Blog: Yoghurt x China

Website: Vegan Startup

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