#4 Stack Ranking & Prioritising UX Research Insights (feat. Daniel Kyne, CEO/Founder of OpinionX)

UX Institute - UX Research & Product Design

OpinionX: Unlocking the Power of Prioritizing with Daniel Kyne

The co-founder and CEO of OpinionX, Daniel Kyne, talks about his research tool that helps product and design teams quickly stack rank customer priorities, making it easier for teams to make data-driven decisions and chase new opportunities.

Learn how to use qual-quant workflows, customer problem stack ranking, and pairwise comparison surveys to get the most out of OpinionX and how it can change the way teams approach decisions and the language they use to talk about them.

Take the time to listen to this podcast and find out why OpinionX is the go-to tool for UX researchers!

“at the end of the day, what I find resonates most and has the most change in how teams work is that unless you're solving a really high priority problem, people aren't going to care.” – Daniel Kyne

Key learnings and topics in this episode:

· Daniel explains how OpinionX helps product teams to quantify qualitative data, allowing them to make quick and easy decisions that everyone can agree on.

· Learn how OpinionX can be used in a qual-quant workflow to help teams make decisions about features, functions, and pricing tiers.

· Discover how OpinionX uses a pairwise comparison survey format to help teams quickly stack rank problems and pain points from highest to lowest priority.

· Mark and Daniel discuss the concept of customer problem stack ranking and how OpinionX helps teams translate their work into a language everyone can understand.

· Find out how OpinionX is working towards building an engine that can be used as an alternative data source for product and web analytics tools.

· Listen to the podcast now to learn more about the power and potential of the OpinionX tool for UX research.

Links:

OpnionX: https://www.opinionx.co/

Daniel Kyne on Twitter: https://twitter.com/daniel_kyne

UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

This podcast is produced in partnership with Podlad.com

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UXI (UX Institute) Original Podcast 2023.
www.uxinstitute.com