Intercultural Communication and Strategy with Nic Labuschagne


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Join Nic Labuschagne and Marco as they explore how cultural agility helps you adapt communication to fit audiences from many different cultures.
Nic Labuschagne is a senior director of strategy at APCO Worldwide and is based in Dubai. He is a communications strategist with over 30 years’ experience in helping governments and organisations in emerging markets (Middle East and Africa), to successfully and sustainably manage reputational risk. At APCO, Mr. Labuschagne leads the Crisis and Sustainability practices, providing communications strategy, issue, crisis and change management advice, and communication capacity building to corporate and government clients.

Prior to joining APCO, Mr. Labuschagne was a senior advisor to the Office of Government Communications of the Abu Dhabi Government. Before that he was seconded to Brand Dubai in 2006 to manage a series of politically sensitive issues that were negatively impacting the reputation of Dubai.

In this episode you will learn --

  • How cultural agility helps us understand why people say and do the things they do;
  • How to create simple and effective culturally aware crisis protocols;
  • Using cultural agility to better brief, give feedback, and behave under stress to those we work with;

| Articles:

-- Creating Messaging that Resonates Across Cultures (

-- Better Conversations, Smarter Questions, and More Listening (
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